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West Jet - 2019 FUZE
WestJet started in 1996 with 3 aircraft and 222 people, servicing 5 domestic destinations. It has since grown to 180 aircraft, over 14,000 employees, 770 daily flights, and 26 million annual passengers. While 90% of airlines fail within the first 7 years, WestJet has achieved consistent profitability through focusing on its purpose of enriching lives by going further through ownership and empowerment of employees, an authentic culture, and balancing business objectives with customer service. As WestJet expands globally, its purpose will continue guiding its growth.
West Jet - 2019 FUZE
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- 6. WestJet started in1996 with 3 aircraft and 222 people, servicing to five domestic destinations.
- 8. 90% of airlines failwithin first 7 years.
- 9. Canadian airlines nolonger in business. 30000 Island Air Air Alliance (1988 - 99, to Air Nova) Air Atlantic (1980s – 1998) Air Baffin (1990-?) (now Air Nunavut) Air BC (1980 - 2001, to Air Canada Jazz) Air Canada Tango (2001 - 03) Air Club International (1993 – 1996) Air Dawson (-1997?) Air Nova (1986 - 2001, to Air Canada Jazz) Air Ontario (1987 - 2001, to Air Canada Jazz) All Canada Express Austin Airways (1934 - 87, to Air Ontario) Baxter Aviation (1985 – 2007) Canada 3000 (1988 - 2001, formerly C2000) Canada West Air (1986 - 90) Canada West Airlines (2002 - 04) Canadian Airlines (1987 - 2001, to AC) Canadian Airways (1923 - 29) Canadian Colonial Airways (1929 - 42) Canadian Pacific Air Lines (1942 - 87, to Canadian) Canadian Regional Airlines (1991 - 2001, to Air Canada Jazz) City Express (ceased operations 1991) Colonial Airlines (1942 – 1956) Eastern Provincial Airways (1949 - 87, to Canadian) Fortunair Globemaster Air Cargo (2003 – 2004) Great Lakes Airlines (to Air Ontario) Greyhound Air (1996 - 97) Harmony Airways (2002 – 2007) Ilford-Riverton Airways (1960 - 86) Inter-Canadien (to Canadian) Jetsgo (2002 - 05) Knighthawk Air Express (1993 – 2004) Lamb Air Maestro (2006 – 2007) Maritime Central Airways Millardair (1962 - 90) NAC Airways (2000 – 2008) Nationair (1984 - 93) Newfoundland Airways (1948-1983, to Air Labrador) Norcanair (1947 – 1987) Nordair (1951 - 87) NorOntair (1971 - 96) North Canada Air (to Time Air) NWT Air (1960 - 98) Odyssey International (1988 – 1990) Ontario Express (to Canadian) Pacific Western Airlines (1946 - 87, to Canadian) Peace Air (1962 – 2007) Pem Air (1970 - 2002) Quebecair (1946 - 87) Quebecair Express Queen Charlotte Airlines QuikAir (2001 - 06) Regal Air (was ATAC.ca member) Roots Air (2000 – 01) Royal Aviation (1991 - 2001) SkyService Sonicblue Airways (ceased operations 2006) Southern Frontier Airlines (to Time Air) Time Air (1966 - 91, to Canadian) Torontair (1961 - 99) Transair Trans-Canada Air Lines (now Air Canada) Trans-Provincial Airlines Triton Airlines (1993 - 94) Val Air (2003 - 04) Vision Airways Corporation (ceased operations 1994) Vistajet (1997 - 97) Wardair (1946 - 90, to Canadian) Western Canada Airways (1926-30) Westex Airlines Wilderness Air LTD. Winnport Worldways Canada (1974 - 91) World-Wide Airways (1947 - 66) Zip (2002 - 04) Zoom Airlines
- 10. From 1978 to2008, U.S. airlines lost $60 billion 10 | 13 September 2018
- 11. Airlines out ofbusiness… Canada 78 United States 356 Europe 968
- 13. What does WestJetlook like today?
- 15. 180 aircraft 14,000+ WestJetters 770flights / day 26M flown Guests ULCC High-Value, Global Network Carrier 767 / 787737NG/MAXQ400737
- 16. Track record ofprofitable growth ($50) $0 $50 $100 $150 $200 $250 $300 $350 $400 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017YTD consecutive quarters of profitability52 1 Current as of the nine months ended September 30th 2017 as presented in WestJet’s external financial statements Net income (millions)1
- 17. Best Airline inCanada – 2017, 2018, 2019 Travellers' Choice winner - North America Travellers' Choice winner - Economy, North America North America’s Best Low-Cost Airline 2018 Note: As measured by Trip Advisor, Skytrax and airlineratings.com 5 TSE: WJA Best Low-Cost Airline - The Americas 2018 What we have built has worked
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- 21. Infusing Purpose. Today, employeeswant to do more than just do their job. Consumers want more than just to purchase a good or service.
- 22. We are becomingmore socially aware and advocacy- centric as a society.
- 25. 91%of global consumerswould switch brands if a different brand of similar price and quality supported a GOOD CAUSE
- 26. Purpose is notan initiative; it is a way of business.
- 27. The why shoulddrive the what.
- 28. Brands moving fromsearching for LOVE to ESTEEM.
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- 30. Brands can’t reversetheir way into purpose through marketing.
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- 35. The why shoulddrive the what.
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- 37. To enrich thelives of everyone in WestJet’s world.
- 38. 40 | 13September 2018 OUR PURPOSE GO FURTHER
- 39. How do webring it to life?
- 40. To enrich livesby going further.
- 41. Ownership & EmpowermentAuthenticity Balancing Heart and Head Culture
- 42. Ownership and Empowerment EmployeeShare Purchase Plan – Owners try harder. – Over 83% of WestJetters are shareholders. Profit share – Our people have earned almost $300M since the inception of the program. – Twice yearly party where a portion of our profits are divided among all WestJetters. – As the profits get bigger, so does their share of it! Operate with an Owners Mindset – All WestJetters groom the aircraft
- 43. WestJetters given opportunityto vote on whether to launch regional airline. If it was a no, it was a “no go”.
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- 45. Whether you workat it or not, there will be a culture. Take care of it, it’s great yogurt. Don’t take care of it, it’s mould.
- 46. Culture Culture Team – Toensure that our culture thrives and continues to provide WestJetters with a sense of community within the organization and a sense of pride in association with WestJet. – Culture Champions Network CARE Team – The execution arm of Culture. – Over 250 programs annually that celebrate the culture.
- 47. 49 | 13September 2018 Need leaders to champion – not just cheerlead.
- 48. Authenticity in ourstorytelling. • Carved out a relevant differentiating position within our commoditized category. • Celebrate our CSR / Community Investment work in a credible, authentic and real way. – Share the spotlight with partners and not-for-profit organizations. • Use real WestJetters in all of our content.
- 50. 2017 WestJet Christmas Miracle: 12 Flights of Christmas 2012 WestJet Christmas Miracle: Flash Mob 2013 WestJet Christmas Miracle: RealTime Giving 2014 WestJet Christmas Miracle: Spirit of Giving 2015 WestJet Christmas Miracle: 12000 Mini Miracles 2016 WestJet Christmas Miracle: Fort McMurray Strong 2018 WestJet Christmas Miracle: Uniting Through Traditions
- 51. Balancing hart andthe head
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- 59. As the brandsets its sights towards the global stage, our ambitions have clearly changed. Our purpose, however, has not, and will continue to be the beacon.
- 60. And we’ll stillhave some fun along the way
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