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What 10,000 A/B Tests Reveal About Your Online Store
Many eCommerce brands think they’re optimizing for growth—but are they really? A/B tests are meant to reveal what works, yet most brands misinterpret results, focus on surface-level wins, or miss the deeper behavioral insights that actually drive conversion. Jurjen Jongejan, CRO strategist and founder of Evidoo, has built the world’s largest eCommerce A/B testing database. In this session, he’ll break down the hidden patterns behind successful tests, the biggest mistakes brands make, and how to leverage behavioral psychology for higher conversions. If you’ve ever run a test that showed promise but didn’t translate into sustained revenue growth, this session will help you see A/B testing in a whole new light.
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What 10,000 A/B Tests Reveal About Your Online Store
- 6. FOUNDER ● Founder @Evidoo ● Co-owner @ valantic Netherlands ● 20+ years of experience in ecommerce & CRO ● Bestselling author
- 7. System 1 ✓ Fast ✓Automatic ✓ No control ✓ Intuition ✓ Unconscious Who we are System 2 ✓ Slow ✓ Mental effort ✓ Rational ✓ Deliberate ✓ Conscious Who we think we are
- 8. System 1 ✓ Drivinga car ✓ Read the text on a billboard System 2 ✓ Buying a house ✓ Bracing yourself for the gun of a race
- 12. If we makeit easier, it increases conversion If we increase motivation, it increases conversion If we reduce uncertainty, it increases conversion If we attract attention, it increases conversion
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- 24. CLICK ME!!! CLICK ME!!! CLICKME!!! 1. Motivate
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- 31. If we makeit easier, it increases conversion If we increase motivation, it increases conversion If we reduce uncertainty, it increases conversion If we attract attention, it increases conversion
- 35. If we makeit easier, it increases conversion If we increase motivation, it increases conversion If we reduce uncertainty, it increases conversion If we attract attention, it increases conversion
- 42. If we makeit easier, it increases conversion If we increase motivation, it increases conversion If we reduce uncertainty, it increases conversion If we attract attention, it increases conversion
- 55. 1. Goal gradienteffect 2. Autonomy 3. Zeigarnik effect 4. Need for certainty 5. Fluency 6. Availability 7. Gaze cueing 8. Contrast effect