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What can you use LinkedIn for?
The document provides insights into utilizing LinkedIn, highlighting that there are over 21 million users in the UK with an average of 144 connections. Key strategies for using LinkedIn include promoting one's expertise, networking, and conducting research for potential clients and industry updates. It also emphasizes the importance of maintaining an attractive profile and regularly posting content to engage with one's network.
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What can you use LinkedIn for?
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- 2. 21+ million LinkedInusers in the UK
- 3. LinkedIn Statistics • 500+million users • 2 join every second • Aged 13+ • UK users have avg 144 connections • London users avg 307 connections Owned by Microsoft
- 5. What can youuse LinkedIn for? 1. Promoting your organization 2. Promoting your individual expertise 3. Creating a professional network of referrers 4. Research for potential clients 5. Research for news to share 6. Research for industry updates 7. Finding suppliers 8. Finding collaborators 9. And more…
- 6. LinkedIn Search A massivepool of potential connections and clients - not just your connections, but your connections’ network.
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- 11. LinkedIn Strategy Points toconsider • What do you want to use LinkedIn for? • Identify your audience and write updates and articles to attract them • Post regularly but not too frequently • Use live Video on your phone • Include an image in your post • Use SlideShare to demonstrate expertise • Investigate groups to see if there are any suitable for you
- 12. LinkedIn Strategy Recommendations • Settime aside for regular updates • Connect with people you meet – you never know when you can help each other! • Connect your LinkedIn to your website via Google Analytics so you can view where your traffic comes from • Try different things to see what is popular with your network
- 13. Traffic from LinkedIn(and other social media)
- 14. What should youdo? • Monitor statistics (number of likes/shares etc) • Monitor number of connections • Aim to grow your network to 500+ (if not already there) but remember it’s about quality not quantity • Demonstrate your expertise • Share your blog posts from your website on LinkedIn to drive traffic
- 15. When to poston LinkedIn? • Status Update • Daily • ‘Blog’ Post (Article) • Weekly • In Groups • As appropriate
- 16. Profile Guidance 1. Attractiveprofile photo 2. First Name & Last Name only 3. Attractive headline with keywords 4. A summary that’s about you 5. Recommendations (Social Proof)
- 17. Comply with useragreement None of these…
- 18. Comply with useragreement Definitely not this one!
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- 20. To find outmore visit www.coxconsultancy.org.uk