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What do my Customers want? Lessons from the Quick-Serve Restaurant Industry
The document explores consumer cravings for various fast food brands throughout different times of the day and week, highlighting preferences for brands like Subway, Starbucks, McDonald's, and Taco Bell. It analyzes customer journey stages from early morning to late night and offers insights on distinguishing between wants and needs. The report concludes with implications for understanding audience behavior in the fast food industry.
What do my Customers want? Lessons from the Quick-Serve Restaurant Industry
- 1. NOW YOU KNOW| BRANDWATCH.COM #NYKCON F Understanding Your Audience AND THEIR CRAVINGS
- 2. #NYKCON F First, Some BackgroundTop 50 2015 ( or jargon for fast food )
- 3. #NYKCON F How do peopleactually speak about your brand? A lot of digging Try personal pronouns Exclude Volume Drivers Search for what you know How We Got Here, and How you Can Too
- 4. #NYKCON F The Query Specific Query GeneralCategories “Upside Down” Setup
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- 6. #NYKCON F The Weekday LunchCrowd’s Craving Through the Day Over the Week 0% 1% 2% 3% 4% 5% 6% 7% 8% %OfBrandMentions Time of Day Hourly Craving Subway Starbucks 0% 2% 4% 6% 8% 10% 12% 14% 16% 18% %OfBrandMentions Day of Week Weekly Craving Starbucks Subway
- 7. #NYKCON F Craving Burgers &Tacos Through the Day Over the Week 0% 1% 2% 3% 4% 5% 6% 7% 8% 9% %OfBrandMentions Time of Day Hourly Craving McDonald's Burger King Wendy's Taco Bell 0% 2% 4% 6% 8% 10% 12% 14% 16% 18% %OfBrandMentions Day of Week Weekly Craving McDonald's Burger King Wendy's Taco Bell
- 8. #NYKCON F The Customer Journey Early Morning(3 - 9 AM) Mid-Morning (9 AM – 12 PM) Lunch (12 – 3 PM) Late Afternoon (3 – 6 PM) Dinner (6 – 10 PM) Late Night (10 PM – 3 AM) First Choice Second Choice Third Choice
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- 12. #NYKCON F Limitations (Diet vs.Distance)
- 13. #NYKCON F Finally, Some EducatedGuessing Who wins the craving game?
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