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What Doctors Expect from Pharma Representatives
This document provides biographical and professional details about Dr. Sujoy Dasgupta, including his medical qualifications and experience, positions held, publications, conference presentations, and areas of expertise in reproductive medicine and obstetrics & gynecology. It lists his roles at several hospitals in Kolkata and involvement with medical societies. The document also describes lessons learned from interactions with marketing executives, including maintaining emotional control, taking a realistic approach, having courage to ask questions, developing forgiveness, and using a sense of humor.
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What Doctors Expect from Pharma Representatives
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- 2. Dr Sujoy Dasgupta MBBS(Gold Medalist, Hons) MS (OBGY- Gold Medalist) DNB (New Delhi) MRCOG (London) Consultant: Reproductive Medicine, Genome Fertility Centre, Kolkata Consultant: Obst, Gynae & Infertility, RSV Hospital, Kolkata Visiting Consultant: Obst, Gynae & Laparoscopy, Woodlands Multispeciality Hospital, Medica Superspeciality Hospital, AMRI (Mukundapur), Zenith Superspecialist Hospital, Iris Hospital, Behala Balananda Brahmachary Hospital • Managing Committee Member, Bengal Obstetric & Gynaecological Society (BOGS)- 2018-19 • Secretary, Subfertility and Reproductive Endocrinology Committee, BOGS- 2018-19 • Member, Food & Drug Committee, FOGSI, 2018-19 • Member, Quiz Committee, East Zone, FOGSI, 2018-19 Trainer, MRCOG (London) Course, AICC RCOG East Zone Peer-Reviewer, BMJ Case Reports, UK 15 Publications- National & International Journals Lecture delivered- 50 International, National, Regional Conferences
- 3. What the MarketingExecutive taught me? 1. Emotional Control
- 4. What the MarketingExecutive taught me? 1. Emotional Control A marketing executive might have all the problems in the world, but when he is in front of his client he tries to be as calm and composed as possible.
- 5. What the MarketingExecutive taught me? 2. Realistic approach
- 6. What the MarketingExecutive taught me? 2. Realistic approach We live in a world of ego, where everyone wants to prove themselves superior to other.
- 7. What the MarketingExecutive taught me? 2. Realistic approach We live in a world of ego, where everyone wants to prove themselves superior to other. When a Medical Representative is presenting his product, he will make mistakes. The guy just mugged up what the company told him, he isn't a pharma expert.
- 8. What the MarketingExecutive taught me? 2. Realistic approach We live in a world of ego, where everyone wants to prove themselves superior to other. When a Medical Representative is presenting his product, he will make mistakes. The guy just mugged up what the company told him, he isn't a pharma expert. Still when pointed out, he will humbly embrace his faults, will overcome his fears and won't be ashamed to continue presenting his product.
- 9. What the MarketingExecutive taught me? 3. Daring - If you don't ask you won't get.
- 10. What the MarketingExecutive taught me? 3. Daring - If you don't ask you won't get. The med. reps does ask questions. I have seen them standing in front of really big and great doctors, still they muster the courage and ask a few questions. Also they ask if the doctor has tried their product.
- 11. What the MarketingExecutive taught me? 4. Forgiveness
- 12. What the MarketingExecutive taught me? 4. Forgiveness They practically remember everything. Unfortunately they remember the negative more than the positive.
- 13. What the MarketingExecutive taught me? 4. Forgiveness They practically remember everything. Unfortunately they remember the negative more than the positive. A marketing executive gets it really tough. He has to learn the art of forgiveness. Slowly he becomes a powerhouse in it. He will been insulted more than 1000 times in his life. But he knows where his happiness life, and hence forth he forgets, forgives and moves ahead.
- 14. What the MarketingExecutive taught me? 5. Sense of Humour
- 15. What the MarketingExecutive taught me? 5. Sense of Humour Once the sad scene remains in our brain, it keeps creating sadness for a long time. It keeps hurting the entire brain-body- mind complex. Many of my MR's are always smiling. They will always have a joke, a fun filled anecdote to share. They keep it light! Lighten up, develop a sense of humour. You might not be good at joking, but always sport a smile.
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- 17. What your minddoes not know, eyes can not see !!!
- 18. Home Work • Product •Business • Information about the client
- 19. Product • Molecule • Correctname • Indications • Dosage- route, dose, duration • Side effects • Contraindications • Advantages over other molecules • Cost • Basic Pharmacology • Evidence
- 20. How you Presentyourself
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- 22. Formal ??? • Shirt •Trousers • Belt • Shoe • Socks • Tie • Jewelleries • Hygiene- Oral, Sweat, Nail
- 24. Smile- The mostLethal weapon
- 25. Ice Breaking • Bag •Greeting • Addressing • Introducing
- 26. Non verbal language •Permission before entry • Sitting • Face • Eyes • Look • Arms • Fingers • Hands
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- 28. Presentation Short enough- toraise interest Long enough- to cover the important area
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- 32. Practice makes aman perfect
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- 36. If you donot know
- 37. Personal vs Professional •Conversation • Mood • Phone Number • Sms, Whatsapp, Facebook • Family • Your problems, achievements • Personal details
- 38. Personal vs Professional •Conversation • Mood • Phone Number • Sms, Whatsapp, Facebook • Family • Your problems, achievements • Personal details • Personal Space
- 39. One size doesnot fit all
- 40. Commitment • Untold stories •Background • Man of words • Support from the company • Business
- 41. Invitation • Purpose • Availability •Date, venue • Proper Channel • Repeated calling/ message
- 42. Conference • Greet • Acknowledge •Introduce • Feel-good
- 43. Never • Hurry • Tella lie • Criticize • Sense of competition • Think before you speak • Feeling of ignorance • Arrogance
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- 45. Statistics • Statistical significance •Non-Inferiority • Cross-Over • p value • 95% Confidence Interval (CI) (-)7- (+)9 • Relative Risk (RR)