What Google+ Can Teach Us About Project Trajectories
- 1. What Google+ CanTeach Us About Project Trajectories@ToddOgasawara { Project+ } 2011.08.18"Thirsty Third Thursday" Software Developers Networking EventCo-sponsored by HCTS & HTDChttp://goo.gl/nUwP3
- 2. Todd [email protected], SocialTimes.comMobile VerticalSenior Contributor, BYTECoordinating Member: { Project+ }2
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- 4. Todays TopicsThe NewNormal for jobs and projectsGoogle+ as a lesson for project trajectories and launches{ Project+ } : A federated professional services & projects model4
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- 6. The New NormalNotyour father’s job templateNo 30 years on the jobNo gold watch (unless you buy it yourself)Project-based instead of job-basedResources (skill sets) may be difficult to identify and findAsymmetrical resources and requirements6
- 7. Google+ as aproject lesson7
- 8. Questions for you…Howmany of you are software developers or engineers?How many of you are managers (of any kind)?How many of you have tried Google+?How many of you are using it regularly?8
- 9. Questions for you…Howmany of you have ever said something like this?If I had enough money and a super-talented team, I could easily build X!9
- 10. Google Does! And,Yet…Consider these failed Google acquisitions/projects/products:DodgeballJaikuOrkut (except in Brazil and India)BuzzWaveGoogle TVAndroid tablets (so far)10
- 11. Lesson?Money + Talentdoes NOT guarantee success11
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- 13. What We KnowAbout Google+Tied to Gmail accountPhotos tied to PicasawebLaunched June 28, 201125+ million accounts as of Aug. 3, 2011Android app availableiPhone app available13
- 14. What Google+ Addsto Social“Circles” of people followedAsymmetrical – more like Twitter than FacebookHangout: Multi-person video chatHuddle: Carrier-less text messages to devices & phonesAngry Birds on the desktop? (games)14
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- 16. What Google+ isMissing (1)Search!API! (yet) (except for games)Ability to deal with businesses and brandsAbility to deal with users under the age of 18Huddle (text messaging) cannot be used on the desktopHangouts (video chats) cannot be used on a mobile device16
- 17. What Google+ isMissing (2)Effective way to deal with voluminous contributorsWay to see most recent items instead of most commentedWay to filter out animated GIFs!17
- 18. Lesson?Money + Talentdoes NOT guarantee feature completeness18
- 19. Lessons Learned fromGoogle+The smartest team money can buy does not ensure a project will launch completeWeigh feature completeness vs. release timeGoogle+’s core features at launch were “good enough”Adding new features after launch makes happy clients happier19
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- 21. Projects <> Gantt/PERTCharts21
- 22. { Project+ }Moneyis limited100% of required skillsets in a fixed team is near impossible to achieveSome projects are bigger than an independent consultant/developer can handleProject trajectories have chaotic segmentsFormalizes the already federated relationships we have with other professionalsProvides a support structure for individuals or small teamsMakes it possible to approach a Google+ sized project without a Google sized team22
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