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What have you learned from audience feedback
- 1. WHAT HAVE YOU LEARNED FROM AUDIENCE FEEDBACK? By Anthony Richards
- 2. WORD CLOUDThe biggest word is ‘Good’, indicating that feedback to my music video was largely positive, which means I successfully appealed to the teenage target audience. ‘Liked’, ‘Loved’ and ‘Great’ also appear as relatively large words. The words ‘Obvious’ and ‘Confused’ are the same size, indicating that opinion was split on the clarity of my story and that the non-sequential narrative was difficult to understand for some members of the audience. To improve this, I would re-edit the storyline and remove some of the abstract cloud shots, thereby allowing the story to progress more readily. ‘Colour’ and ‘BW’ (black-and- white) is also a word that appears as large, indicating the use of black-and-white attracted the attention of the audience and therefore was effective in communicating the audience. This shows that the delineation between the character’s ‘depressed’ and ‘optimistic’ stage was important to people’s understanding of the video and so made it clearer. ‘Tom’ features as a big word, meaning that audience focus was on him, showing that his performance was something that they gravitated towards. This tells me that I need a strong character for the audience to relate to and Tom’s everyman qualities provided this.
- 3. TARGET AUDIENCE WORD CLOUD Anna The editing goes well with the music, Really liked the transitions of the sky – worked really well. Some bits were a little bit shaky but not a lot Gideon • Really good shots • Confused on the concept but good overall Harrison • The video matched the song very well, slight paranoia going on in both • Great use of colour to show different stages • Good story • Loved the shots of the sky Maximilian • Good editing • Good shots though the camera shakes a lot, and it dragged on a bit • Narrative fit the song very well This feedback from my target audience shows that the video was positively received by them with most of them highlighting the editing and use of the song. This tells me that the visuals matched the song and that the style appealed to my target demographic. However, the feedback negatively reflects on the pace and the shakiness of the camera. This shows that my target audience has a shorter attention span and I would consider using a radio edit for better pacing. In addition, my location was not varied and I did not feature a wide range of characters, which may have caused them to be less interested in the video as its running time was longer than the average song (4:00).
- 4. TARGET AUDIENCE WORD CLOUD Thomas Really liked it! Maybe make the plot a bit more obvious as I got a bit confused Thomas • I liked the pace of the song – it matched the action and the sense th it was on-going – it kept to the rhythm. • Great contrast to colour – increased the audience’s attention and curiosity to the song. Miguel • Best bit is when Tom goes from B/W to colour – very powerful, you can literally see the change on Tom • Some good shots that move the narrative • The B/W works really well, and the clouds look wicked • Edits works with cuts to beat • Like the way you have to make your own interpretation of the story • Some shots could have better framing – when tom walks away at end he’s too low in frame Aaron • Good narrative, nice use of black and white although the switch between this and the colour could be more obvious why. • Loved the time-lapse of the clouds/weather and the tracking shots were well shot/framed. This feedback also reflects my target audience’s appreciation for the editing and song but also highlights their difficulties with the narrative. Because of this, I would add segments of dialogue interspersed with the music to aid in the understanding of the story. In addition, I found that Miguel (42) who is not in my target audience was also appreciative of the editing and song, but thought the camera was too shaky. This proves that the cinematography was a problem and so I would improve this by using a Steadicam to render the tracking shots more stable.