Backstage is a developer and designer network from the BBC that allows third-party, non-commercial developers to access and repurpose BBC content and services through open standards and APIs. The BBC aims to stimulate creativity and innovation through Backstage by enabling developers to build niche applications using BBC content. Backstage benefits developers, designers, license fee payers, and the UK by promoting innovation without costing the BBC to develop new content and affirming its public service role.