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![Corporate Social Responsibility
(CSR)
• A corporation’s overall responsibility to the community and to
people, profits, and the planet.
• A relatively new and quickly growing field of thought and
endeavor that broadens the scope of a company’s commitment to
the world.
• A legacy for corporate immortality!
“To build and sustain brands people love and trust, one must
focus on […] growth that is good for our shareholders but
also good for our consumers, our employees, our business
partners, the communities where we live and work, and the
planet we inhabit”
Irene B. Rosenfeld, Current CEO Mondelēz International,
Former CEO of Kraft Foods](https://image.slidesharecdn.com/brandolonfscsrprimerfordistribution20140917-140917131109-phpapp02/75/What-is-CSR-and-Why-is-it-Important-4-2048.jpg)
Uploaded byFrontStream
What is CSR and Why is it Important
The document discusses Corporate Social Responsibility (CSR) as a corporation's commitment to the community and sustainable practices, highlighting its importance for brand trust and shareholder engagement. It details frameworks for CSR action, core facets including sustainability, legal compliance, and employee well-being, as well as implementation strategies for both small and large businesses. The content emphasizes the significance of aligning business operations with socially responsible practices to enhance community relations and long-term success.
In this document
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Explains Corporate Social Responsibility (CSR) and its significance. Introduces FrontStream, the presenter, and the CSR primer.
CSR encompasses a corporation's responsibility to various stakeholders, merging social values with business practices.
Discusses the importance of aligning company values with CSR actions, citing frameworks like Global Reporting Initiative.
Describes the UN Global Compact initiative and its focus on principles related to Human Rights, Labor, Environment, and Anti-Corruption.
Details key components of CSR, including sustainability, legal compliance, and supply chain management.
Highlights employee-focused aspects of CSR, including well-being, HR practices, and corporate giving.
Examines workplace philanthropy as part of CSR, emphasizing participation in employee volunteerism and donation programs.
Presents a case study illustrating a client’s commitment to CSR. Mentions charitable support demographics over time.
Discusses stakeholder roles, how CSR is executed, and reasons for its importance in corporate strategy.
Focuses on implementation strategies in CSR, encouraging corporations to ask reflective questions about their practices.
Ends the presentation inviting participants to engage with questions, fostering discussion on CSR.
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What is CSR and Why is it Important
- 1. What is CorporateSocial Responsibility and Why is it Important Presented by: Brandolon Barnett, MA Lond, FrontStream
- 2. About FrontStream FrontStreamoffers payment processing, fundraising, employee engagement and CRM solutions that enable clients to increase revenue through mobile, in-person and online acceptance of checks and credit/debit cards. #FSWebinar
- 3. Corporate Social Responsibility: A Primer
- 4. Corporate Social Responsibility (CSR) • A corporation’s overall responsibility to the community and to people, profits, and the planet. • A relatively new and quickly growing field of thought and endeavor that broadens the scope of a company’s commitment to the world. • A legacy for corporate immortality! “To build and sustain brands people love and trust, one must focus on […] growth that is good for our shareholders but also good for our consumers, our employees, our business partners, the communities where we live and work, and the planet we inhabit” Irene B. Rosenfeld, Current CEO Mondelēz International, Former CEO of Kraft Foods
- 5. The Roots ofCorporate Social Responsibility A synthesis of various movements • Let’s help our local community • Jeans Fridays • Energy efficiency or environmental monitoring activities • Sponsoring workforce training in the community • Good PR!
- 6. The Foundation: YourCompany’s Values Your company’s values statement detailing the impact you ideally want your company, in all its activities, to have on your communities and the wider world – Includes your products, services, and operations – Flows from your industry – Comparable to a corporate “mission statement”
- 7. Frameworks for CSRAction Largely speaking, CSR is increasingly streamlined, comprehensive, and metric-driven. Some popular frameworks driving action include: – Global Reporting Initiative – ISO 26000 – UN Global Compact (largest international CSR agreement)
- 8. UN Global Compact – Strategic policy initiative for businesses committed to aligning their operations with ten universally accepted principles in the areas of Human Rights, Labor, Environment, and Anti-Corruption. – Calls to action on various issues – Tools and resources such as “A Guide to Traceability: A Practical Approach to Advance Sustainability in Global Supply Chains”
- 9. The Core Facetsof CSR – Sustainability/Environment – Legal compliance (Respecting Human Rights, Labor Laws, product regulations, etc.) – Balanced, fair, and nimble HR processes – Employee well-being – Corporate/foundational giving – Workplace giving and volunteering
- 10. Sustainability – Energyefficiency – Water use – Building and land use practices – Waste – Transport – Mitigating initiatives
- 11. Supply Chain Management – Sourcing of materials/inputs – Treatment of participants within the supply chain
- 13. Legal Compliance –Corruption – Diversity issues – Financial practices – Labor laws – Security practices
- 14. HR – Employeebenefits – Pay levels – Turnover rate
- 15. Employee Well-Being –Employee satisfaction – Career development opportunities
- 16. Corporate/Foundational Giving –Community donations & sponsorships – Partnerships with non-profits domestically or abroad
- 17. Workplace Giving and Volunteering – Employee volunteer hours – Employee board placements – Employee giving – Matching grant programs
- 18. Tieing Concepts Togetherwith Workplace Philanthropy as Example Workplace philanthropy largely falls under the “Indirect Economic Impacts” category of popular strategic frameworks like the GRI. Successful programs are not one size fits all. A successful program has multiple interfaces for employee engagement with the program. Traditional workplace giving Volunteer days/volunteer time Recycling events Peer to peer fundraising Disaster assistance and relief Company product donations
- 19. Case Study –Software Solutions Client B Client C 2013: Global Reach 10% 90% International Domestic Client C 2010 – 2013: Escalating Global Commitment for Employees 110 110 143 173 2010 2011 2012 2013 Client C 2013: FrontStream Campaign NPO Breakdown Houses of Worship Community Fund 12% 2% Public Benefit Foundations & Centers 58% Health 8% Human Services 14% Other 6% For Software Solutions Client B, 10% of the charities employees supported were international in scope. The company’s global commitment has also escalated year to year. Client B, as a “UN Global Compact” signatory, has committed to meeting strong anti-corruption and fraud standards. FrontStream vetting and Patriot Act compliance processes helped them to meet and measure their commitment to this goal.
- 20. The Who, theHow, and the Why of CSR
- 21. The Who Atsmall and medium sized businesses CSR is more often an informal process driven by employees working in a segmented fashion: – Owner/CEO decides to sponsor a local run – Facilities manager conducts an energy audit – HR director secures new benefits and prepares anti-discrimination policies – Employee organizes volunteer day at local food bank – Owner agrees to match funds provided to a cause near and dear to a current employee At larger corporations a dedicated staff with titles which could include: – Community Affairs Director – Community Relations Manager – CSR Director/Specialist – Supply Chain Manager – Sustainability Manager – Public Affairs Manager
- 22. The How –A collection of expert vendors – Set goals, budgets, and expectations – Prepare and communicating new policies and procedures – Discover your potential to add value to community efforts – Measure your impact
- 23. The Why –Efficiency reduces costs – Ensuring the long-term future of practices, products, and processes – Attracting talent and investments in a world that values sustainable practices – Avoiding lawsuits and other costs – Community goodwill which can be of use in later ventures i.e. procuring land or subsidies – Socially beneficial and simple to implement
- 24.
- 25. Asking the RightQuestions 1. Is CSR relevant to my company? 2. If so what are our core values? 3. Where and how does it make sense for the company to make a socially responsible investment? 4. What kinds of socially responsible investments is my company best positioned to make? 5. What are CSR best practices and their impact on corporate goals such as retention, employee satisfaction, and corporate reputation? 6. How might FrontStream or other partners help with all of the above?
- 26. Conceive and Initiate Mobilize Your Triple Bottom Line Conception: People, the Planet, and Sustainable Profits Adopt a framework as a guide for your initiatives. Incorporate cause marketing into your program to associate your efforts with your company, products, and brand.
- 27. Who Has theFirst Question?