What Is Design?

What Is Design?

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  DEPARTMENT OF DESIGNDESIGN 230 Design 230 | Created 09/2010 Revise 09/2010 What Is Design? 1
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  Design 230 |Created 09/2010 Revise 09/2010 DESIGN 230 What Is Design? “A goal-directed problem solving activity.” (Archer, 1965) “Decision making, in the face of uncertainty, with high penalties for error.” (Asimow, 1962) “The performing of a very complicated act of faith.” (Jones, 1966) “The imaginative jump from present facts to future possibilities.”(Page, 1966) “Design is to design a design to produce a design.” (Heskett, 2002) 2
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  Design 230 |Created 09/2010 Revise 09/2010 DESIGN 230 What Is Design? “Design” is both a noun and a verb. It can refer either to the end product or to the process. 3
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  Design 230 |Created 09/2010 Revise 09/2010 DESIGN 230 What Is Design? Design involves a sophisticated mental process capable of manipulating many kinds of information, blending them all into a coherent set of ideas and, finally, generating some realization of those ideas. One of the essential difficulties and fascinations of designing is the need to embrace so many different kinds of thought and knowledge. 4
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  Design 230 |Created 09/2010 Revise 09/2010 DESIGN 230 What Is Design? Thanks to rising prosperity and advancing technology, good design is more accessible than ever, which allows more people to partake in its pleasures and become connoisseurs of what was one specialized knowledge. 5
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  DEPARTMENT OF DESIGNDESIGN 230 Design 230 | Created 09/2010 Revise 09/2010 Role Of The Designer 6
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  Design 230 |Created 09/2010 Revise 09/2010 DESIGN 230 The Role Of The Designer “Good design is a renaissance attitude that combines technology, cognitive science, human need, and beauty to produce something that the world didn’t know it was missing” Paola Antonelli, curator of architecture and design, Museum of Modern Art. “Businesspeople don’t need to understand designers better. They need to be designers.” Roger Martin, Dean, Rothman Management School. 7
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  Design 230 |Created 09/2010 Revise 09/2010 DESIGN 230 The Role Of The Designer The design professions are traditionally defined by the physical objects that they each produce. In more recent years, though, the role of the designer is not just a creator of objects, but is now an enabler of experiences. 8
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  Design 230 |Created 09/2010 Revise 09/2010 DESIGN 230 The Role Of The Designer “It’s essential to soften the technology, to make it transparent. As designers we have to think about how users enjoy the experience of whatever it is that they’re doing, not the object. The object should become transparent—it’s the action that people want the object to do, and the experience of doing it that is important” ERIC CHAN, New York based industrial designer. 9
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  DEPARTMENT OF DESIGNDESIGN 230 Design 230 | Created 09/2010 Revise 09/2010 What Makes A Designer? 10
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  Design 230 |Created 09/2010 Revise 09/2010 DESIGN 230 What Makes A Designer? What makes a designer? technically competent, well- developed aesthetic appreciation, and more importantly, an understanding of the user and its needs. Traditionally we tend define a particular designer by the end products they create. Many designers dabble in fields other than those in which they were trained (as Mies van der Rohe, Philippe Starck, Mariscal, Santiago Calatrava) 11 Designed by Michael Graves
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  Design 230 |Created 09/2010 Revise 09/2010 DESIGN 230 What Makes A Designer? Professional designers read (and obsess over) design magazines. So should you (except for the obsess part). Reading design magazines, or just leafing through them, can sharpen your eye and inspire your mind. Blogs: Swiss Miss Core 77 IxDA AIGA Design Council Experientia Smashing Magazine Frog Design IDEO 12
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  DEPARTMENT OF DESIGNDESIGN 230 Design 230 | Created 09/2010 Revise 09/2010 Design Thinking & Innovation 13
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  Design 230 |Created 09/2010 Revise 09/2010 DESIGN 230 Design Thinking & Innovation Design thinking has spread as the key differentiator to innovation. The d.school at Standford outlines design thinking and innovation in this way. 14
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  Design 230 |Created 09/2010 Revise 09/2010 DESIGN 230 Design Thinking & Innovation Is it NEW? It needs to do something new. Is it ADVANCED? It needs to overcome difficult hurdles, whether they be technological, operational, financial, or commercial. Is it USEFUL? It needs to make a difference to a significant segment of the population. Is it SUSTAINABLE? It needs to sustain the long term health of the environment, society, culture, or economy. 15
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  Design 230 |Created 09/2010 Revise 09/2010 DESIGN 230 Design Thinking & Innovation 16
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  DEPARTMENT OF DESIGNDESIGN 230 Design 230 | Created 09/2010 Revise 09/2010 In-Class Discussion 17
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  Design 230 |Created 09/2010 Revise 09/2010 DESIGN 230 In-class Discussion In the groups at your table, think about design innovation. Find an approach, model, situation, or example that describes how an innovative thing was created. Take a few minutes and as a group, decide on one innovation and list reasons why you feel it was innovative. When you’re done, we’ll present your ideas to the class. 18
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  DEPARTMENT OF DESIGNDESIGN 230 Design 230 | Created 09/2010 Revise 09/2010 Questions? 19