Generative AI represents a significant advancement in artificial intelligence, capable of creating new content like text, images, audio, and video through algorithms and neural networks. It operates primarily through deep learning models such as generative adversarial networks (GANs) and variational autoencoders (VAEs), which are trained on large datasets to produce realistic outputs. While offering numerous benefits in various sectors, generative AI also raises challenges like bias, misinformation, and intellectual property issues, necessitating the development of ethical guidelines.