What is Parable Creative?
- 2. Parawhat? We are a creative agency that helps ministries and non-profits tell their story to inspire people to take action. 2
- 3. How? By providing creative advertising strategies and executions that will help create awareness, volunteers and donations. ...and by harnessing creative volunteers to help underfunded organizations. 3
- 4. You mean like graphic design? Well Sort of: • Everything we interact with tells us some kind of story that affects us and our decisions. From how we use our computers and mobile devices, to our everyday environment, these touch points can be strategically leveraged to tell a story. • Over time, this story can achieve an emotional response and change perception or achieve an action. • You’ve probably heard it referred to as your brand. 4
- 5. We have some experience Parable Creative was founded by Josh Webb, a seasoned agency Creative Director. Josh has led mainstream online projects for companies like Microsoft, UPS, Universal Studios Orlando, Royal Caribbean and more. In 2007, Josh felt a stirring in his heart to use his experience in the agency world and apply it to helping non-profits tell their stories in a meaningful way that will move people to take action. CLICK HERE FOR Josh Webb's Personal Portfolio 5
- 6. We can help you tell your story Our Professional Creative Services: Discover Imagine Plan Create Audience Research Creative Workshops Project Roadmap Logo Design Brand Positioning Creative Concepts Project Management Web Design Online Strategy Campaign Development Print Design Fundraising Strategy Video Production 6
- 7. I get it! But we have no funding :( We get that a lot. • Your organization is a non-profit for a reason. You care more about the people than the money. Some are well-funded and can afford the advertising needed to help their cause succeed, while others make due with what they have. • We think this is a shame and want to see good causes get the quality exposure they deserve. • That is why we have created The Parable Society. 7
- 8. The Parable Society is a network of creative professionals that volunteer their time doing what they do best; creative strategies and executions. 8
- 9. How does it work? Non-Profit Recipients • A non-profit organization will go onto www.parablesociety.org and apply to be a recipient of Parable Society services. • Qualifying for services will depend on factors like what the cause is, how much donation revenue is accumulated per year and what the particular need is. • If qualified, the project will be assigned a project lead and be posted to the society network to build a project team. • All Parable Society recipients are required to pay for 20% of the estimated project value that will go towards administration costs and expenses. 9
- 10. How does it work? Volunteers • Creative professionals will sign up on www.parablesociety.org. • They will pledge a certain amount of time (like 40 hours a month) in a certain discipline (like copywriter, designer, developer, project manager etc.) • Tax write-offs will be available to all volunteers, even whole agencies that join as a group. • When a project comes up, a parable society leader will contact the volunteer for a discipline they need and see if they are available. • This should result in a project team of creative professionals for your project. 10
- 11. How can the Parable Society sustain? It’s a loaded question 1.All of the proceeds from regular “paid for” projects given to Parable Creative will go towards funding The Parable Society. 2.All Parable Society recipients are required to pay for 20% of the estimated project value that will go towards administration costs and expenses. 3.Donations and Angel Investors will play a large part in seeing the Parable Society reach its full potential. While not a Non-Profit yet, we will be applying for non-profit status soon. 4.The Grace of God. 11
- 12. Why? Because we believe that Jesus Christ gave his life so that we can live. Therefore, we must give of our lives by showing his love and making the world a better place to live in. 12