The document defines research and describes its key characteristics as being controlled, rigorous, systematic, valid and verifiable, and empirical. It outlines two main paradigms in research - positivism and naturalism. Positivism combines deductive logic and empirical methods to seek generalizable patterns, while naturalism assumes a social world can be accessed through senses. The document also describes the basic steps in conducting research as formulating a problem, designing a study, collecting and analyzing data, and reporting findings. Finally, it distinguishes between qualitative and quantitative research, with qualitative aiming to understand through description and quantitative aiming to explain through statistical analysis.