What is SEO? - Basic SEO Guide for Beginners.pptx

What is SEO? - Basic SEO Guide for Beginners.pptx

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  SEO is theactive practice of optimizing a web site by improving internal and external aspects in order to increase the traffic the site receives from search engines. 
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  Increase & MaintainSearch Engine Rankings Increase Organic Search Engine Presence Increase Number of Visitors through Organic Search Traffic
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  Promotion/ Advertising andBrand Awareness Drive Traffic (Drive Users or Customers) Conversions/ Leads/ Sales
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  SEO is FreeAdvertising and is Long Term
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  Study shows that81% of Internet users worldwide used search engines 72% of searchers stop with the top 10 search results, and 90% stop with the top 30
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  Website Audit Keyword Research On-Page Optimization Content Writing Off-Page Optimization
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  Check Websites Structureand Usability: Search Engine Friendliness Website Usability Link Popularity Brand Engagement
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  Search relevant keywordsusing Google Keyword Tool
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  Make the WebsiteSEO Friendly: URL Naming Meta Tag Optimization Alt Tag Optimization Header Tag Optimization Internal Linking Sitemap
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  Produce Quality Content:Articles Press release Blog Post Blog Reviews
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  Promote Your Website:Article Submission/Syndication Press-Release Submission Social Bookmarking Link Wheels Blog Comments Blog Post/Reviews Forums Video Slide/Doc/PDF
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  SEO can bedefined when customers see your Advertisement or Listing when they search. Search Engine Optimization (SEO) is an effective tool for improving the volume and quality of traffic to your website. The process involves a combination of 5 Steps: “website audit” “keyword research” “on page optimization” “content writing” and “off page optimization” Visibility in the search engines will drive traffic to your site that will potentially convert to sales, leads, downloads and purchase.