Threat modeling is a cybersecurity process that identifies vulnerabilities within applications, systems, networks, or business processes to develop preventive measures against potential threats. It involves evaluating software architecture and applies various methods like attack trees, CVSS, DREAD, OCTAVE, PASTA, STRIDE, TRIKE, and VAST to systematically analyze and prioritize security risks. Organizations conduct threat modeling typically during the design stage to enhance security by addressing vulnerabilities before deployment.