What Retailers Must Do Today to Meet the Consumer Expectations of Tomorrow
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This document discusses how consumer shopping habits have changed dramatically with the rise of smartphones and e-commerce. It emphasizes that retailers must adapt to meet omni-connected consumer expectations by pursuing responsive design, single source content, personalized experiences, agility and innovation, and empowering sales associates. The Mozu platform is presented as a solution that can help retailers meet these needs through its flexible commerce management tools and customer experience capabilities.
What Retailers Must Do Today to Meet the Consumer Expectations of Tomorrow
- 1. Confidential and Proprietary Information What Retailers Must Do Today to Meet the Consumer Expectations of Tomorrow
- 2. Confidential and Proprietary Information You can drown in the Wave of Accelerating Change • Mobile Adoption • Inventory Visibility • Blended Channels • Mobile and In-store POS • Social Trends • Empowered Associates • Multiple Platforms
- 3. Confidential and Proprietary Information Or you can ride it!
- 4. Confidential and Proprietary Information Consumer Shopping Habits Dramatically Changed with the Adoption of the Smartphone 1990s ECOMMERCE IS BORN Early vendors supplied the basics of ecommerce: lis?ng products and accep?ng payments 2000s MOBILE RISES Mobile devices forced retailers to maintain both tradi?onal and mobile-‐friendly sites 2010s MULTI-‐CHANNEL EXPLODES Prolifera?ng sales channels require retailers to create a seamless experience both on-‐ and offline TODAY OMNI-‐CONNECTED CONSUMERS Today’s business is truly omni-‐channel, requiring a modern plaOorm that enables a consistent experience across all touchpoints 2007 SMARTPHONE ARRIVES The inven?on of the iPhone and rapid adop?on of mobile devices transforms the world of online shopping
- 5. Confidential and Proprietary Information 5 Technology Strategies for Modern Retailers 1) Leverage responsive design 2) Establish single source content for a consistent brand experience 3) Deliver hyper-personalized experiences 4) Embrace agility and innovation 5) Empower sales associates
- 6. Confidential and Proprietary Information Leverage Responsive Design • In 2014, 29% of online sales were from a mobile device • Building, managing and maintaining separate sites for different devices is a thing of the past • Ecommerce platforms should empower retailers to provide seamless brand experiences A commerce website that automatically adapts to the connected consumer
- 7. Single Source Content For a Consistent Brand Experience Publish across multiple touch points Manage, develop content from a single interface Suppliers Community Partners Internally Created Web Mobile In-store application Email Social Content received from multiple sources Reduce costs Increase revenue Create consistent experiences Engage customers Engaging customers consistently requires a unified content experience across multiple channels Digital assets Customer Data Product Catalog Search
- 8. Deliver Hyper-Personalized Experiences • Leverage customer profiles and behavior to create experiences that amaze and engage • Personalize the path to purchase with reviews, promotions and discounts relevant to the individual • Consumers will trade personal information for individual recommendations
- 9. Embrace Agility and Innovation In-store Online Fosters innovation Unified digital experienceRapid development Faster time-to-market Modern Technology Stack Native Mobile Responsive Theme REST API SaaS Business Critical Applications Commerce Fulfillment ERP POS Commerce solutions built on a flexible SaaS platform are setting a new standard for performance and innovation
- 10. Empower Associates • Consumers are better connected to product information via their mobile devices • Retailers should leverage mobile technology in stores to aid in product discovery and decision making Over 50% of consumers believe they are more informed than sales associates
- 11. Mozu Platform COMMERCE MANAGEMENT REST API Mul?-‐Tenant SaaS MOZU DEV CENTER Theme Development Widget Development APP DEVELOPMENT Na?ve App Integra?ons Catalog Reports Customers Orders Publish Loca?ons Marke?ng Site Builder SDKs Hypr Theme Engine Applica?ons MOZU ADMIN MOZU DEV CENTER
- 12. Confidential and Proprietary Information Mozu Platform COMMERCE MANAGEMENT REST API Mul?-‐Tenant SaaS MOZU DEV CENTER Theme Development Widget Development APP DEVELOPMENT Na?ve App Integra?ons Catalog Reports Customers Orders Publish Loca?ons Marke?ng Site Builder SDKs Hypr Theme Engine Applica?ons MOZU ADMIN
- 13. Confidential and Proprietary Information Mozu Platform COMMERCE MANAGEMENT REST API Mul?-‐Tenant SaaS MOZU DEV CENTER Theme Development Widget Development APP DEVELOPMENT Na?ve App Integra?ons Catalog Reports Customers Orders Publish Loca?ons Marke?ng Site Builder SDKs Hypr Theme Engine Applica?ons
- 14. Confidential and Proprietary Information Mozu Platform CUSTOMER EXPERIENCE Stores, Kiosks Call Centers Mobile, Tablet, PC’s COMMERCE MANAGEMENT REST API Mul?-‐Tenant SaaS MOZU DEV CENTER Theme Development Widget Development APP DEVELOPMENT Na?ve App Integra?ons Catalog Reports Customers Orders Publish Loca?ons Marke?ng Site Builder SDKs Hypr Theme Engine Applica?ons
- 15. Confiden8al and Proprietary Informa8on Built for the Future of Retail EMPOWERED BUSINESS USERS + Consolidate products into a single catalog and publish to mul8ple brands and sites + Simplified content management including segmented promo8ons and discounts + Reduces dependence on IT ENABLED TECHNOLOGY TEAMS + Flexibility with API First Architecture + Speeds dev cycles with responsive built in and the use of best-‐in-‐breed technologies for beTer performance + Mul8-‐tenant SaaS eliminates the burden of deployment, security and performance TRUSTED COMMERCE PARTNER + Predictable pricing model based on usage + Reliable sites with a 99.9% up8me guarantee and confidence your data is safe with validated PCI compliance + Backed by Volusion’s 15+ years commerce experience
- 16. Confidential and Proprietary Information Curious to see how Limitless Commerce can empower your business? Let us show you. Request a consultation at mozu.com