Centerline Digital
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Centerline Digital is a content marketing agency that creates digital experiences to strengthen brands. They craft strategies, create content, and develop digital assets like websites, videos, and animations. Their three phase process includes discovery and planning, creation and activation of content, and optimizing efforts through promotion and analysis to achieve business goals like leads and sales. They seek long-term client partnerships and have been in business for over 20 years.
Centerline Digital
- 1. CENTERLINE DIGITAL 509 W. NORTH ST., RALEIGH, NC 27603 | 919.821.2921 | CENTERLINE.NET WE ARE A CONTENT MARKETING AGENCY We surface, shape and deliver the stories that connect a brand to its audience—crafting the strategy and assets of a compelling digital experience. The result is greater brand awareness, deeper engagement, more qualified leads and increased sales. We don’t stop at content creation. We craft the strategy, write the scripts, direct the shoots, create the animations, design the sites and develop the code. But we don’t stop there. We follow projects long after execution. We want to know: How well did the tactic work? How can we do it better next time? We bring a unique approach to corporate communications—this approach is what sets us apart. We understand business. We’re problem solvers who live for finding innovative, creative ways to distill and deliver the most complex messages. But we also know every business has constraints—so we share your obligation to create effective content quickly and within the boundaries of your budget. We’re looking for a long-term relationship. Since 1995, we’ve evolved from a two-man video team Once we deeply understand your communications challenges, we align into a strategic marketing agency of 80 with full ourselves with your functions and processes to work like an extension of your production capabilities. We craft creative solutions in-house marketing team. The longer we work together, the more efficient we to communications challenges, often stretching the become—ultimately creating economies of scale by removing the learning boundaries of media and technology. curve that comes with each new project. Working this way has enabled us to form decade-long client partnerships. And we’re cool with that. We create memorable digital experiences that strengthen our clients’ brands. IBM CITYONE | Interactive Simulation DUPONT KAPTON | Product Animation CEI | Brand and Content Creation CityOne’s robust game scenarios engage This product animation illuminates the design We created Raster, the 3D-copy-machine- targeted buyers and allow them to practice potential of DuPont Kapton material. It inspires turned-robot, to better convey CEI’s “Transform solving real-world challenges before investing new client applications by illustrating impressive Your Business” message on TV, Internet, trucks in a solution. The effort has become one of the facts in a unique “you’re only limited by your and more. The pieces are conversation starters top lead-generating assets for IBM. own imagination” style. that open doors to prospective clients. CONTACT JOHN LANE ( [email protected] ) OR TAMI GAYTHWAITE ( [email protected] ) TO LEARN MORE.
- 2. CENTERLINE DIGITAL 509 W. NORTH ST., RALEIGH, NC 27603 | 919.821.2921 | CENTERLINE.NET We believe in accountable creative. That means building strategies and assets that our clients love, and that achieve business goals. WE DELIVER VIA A 3-PHASE APPROACH: 1 DISCOVER & PLAN WHAT IS THE BRAND SAYING? WHAT AUDIENCE can we audit the does the brand want to focus Planning connects business goals and creative tactics. It’s the process current conversation? energy toward? of mapping the needs of consumers to the relevant offerings of a brand. It culminates in a strategic framework that illustrates how goals will be WHERE DOES THE AUDIENCE “LIVE” — what is the achieved and how success will be measured. both online and off? audience This is an intensive audit and discovery phase that provides the essential THINKING? intelligence to craft a strategy document that drives all story development. Based on this key information, the appropriate document will take the shape what does the brand, does the conversation value of a marketing plan, tactical plan, content map or editorial plan. Because product or service provide? RESONATE? each communication need is unique, this type of due dilligence is critical. 2 CREATE & ACTIVATE Our world is driven by experience and interactivity. So marketing is about crafting the messages and experiences that will effectively deliver your brand story and open up opportunity for an ongoing conversation. Engaging the user via powerful theater often takes the shape of animation, interactive experiences and masterfully crafted graphics. As expert storytellers in these media, we relish opportunities to create the vehicles that carry meaningful conversation. • Film / Video Production & Editing • Casual / Serious Game Design & Development • 2D & 3D Animation • Content & Script Writing • Interactive Sales Enablement & Support Tools • Website Design & Development • Audio Design & Production • Mobile App Design & Development 3 OPTIMIZE YOUR MESSAGE Awareness and traffic have to be built—it doesn’t just happen. This can be accomplished in several ways: • Seed content across digital outposts such as Twitter, Facebook, LinkedIn or YouTube • Enlist respected industry voices to promote or speak highly of your offering AD • Search Engine Optimization (SEO) for favorable organic search results • Search Engine Marketing (SEM) and online advertising for direct drive-to “” Once these activities begin, we must effectively monitor and measure our efforts and results. It’s about active listening. Is your content being applauded, panned or ignored? What insights can be gleaned? Can we adjust and gain ground based on the intelligence gathered? At Centerline, this process is our fuel. It drives our ability to create effective, stunning work that contributes measurably to your success. CONTACT JOHN LANE ( [email protected] ) OR TAMI GAYTHWAITE ( [email protected] ) TO LEARN MORE.