What you need to improve your Linkedin profile

LinkedIn
The most important tips that you
need to know about Linkedin
By: Hamid Hoseini
www.linkedin.com/in/hamidhoseini
Powerpoint template:
http://ALLPPT.co
m

Agenda
The Purpose of meeting
• Discussion on the Best Ways to land your next job opportunities
• What is Linkedin?
• Why Linkedin?
• How to make a professional profile?
• How to improve your profile to lead to success?
Concluding meeting04
01
02 Introduction to Linkedin
The most important tips on Linkedin03
• How to build your professional network and expand it?
• Most important features within LinkedIn that will help you with your job search
• How to monitor your profile improvement?
• Summary of what has been discussed
• Wrap up with Q&A

What is Linkedin?
World’s largest
professional
network
Social network
for business
and work
professional
Great place for
companies to
put out job
postings to a
large number of
people
Helping people
to find and
share
opportunities
Job application
portal and great
resource for job
searching

Power of LinkedIn
According to this article:
● This community represents 10+ million active jobs
● Access to 9+ million companies over 200 countries
● More than 100,000 articles published every week
562,000,000 Changing it stand out among of
the most popular social networks
for professionals.
LinkedIn announced in April 24,
2017, It had reached 500 million
members
Read More

The Best Way to Land Your Next Job Opportunity
What Linkedin believes
Professional Networking

According to this article
(Published on Mar 7, 2018)
Over 146 million workers in the U.S.
have LinkedIn profiles
Over 20,000 companies in the U.S.
use LinkedIn to recruit
Over 3 million jobs are posted on
LinkedIn in the U.S. every month
Over 50,000 skills to their profiles
About 80% of LinkedIn
members that consider
professional networking
important to their career
success Last updated 4/13/17
About 100,000 articles
published on LinkedIn
weekly Last updated 4/24/17
About 400 connections
per LinkedIn user
Last updated 4/24/17
Photo from:
http://artmarketing
.me
Let’s know more
about LinkedIn
LinkedIn Workforce Report
Helps workers better navigate their
careers by highlighting workforce
trends in the U.S. and across 20
cities.
220 Amazing LinkedIn Statistics and Facts (March 2018)
50,000 standard skills
listed on LinkedIn
Last updated 3/7/18

Have you ever asked yourself:
Am I using LinkedIn to its fullest
potential?
Photo from: https://pixabay.com/

How to improve my profile
In order to increase my profile viewers

Linkedin Profile Photo Matters
Wear solid colours
No Selfies
No filter
Chest out, shoulders back, tummy in!
Make sure your face takes up at least 60% of
the photo
Smile
Look straight into the camera lens
Look younger & slimmer by sticking your
chin out a bit
Cut your hair & shave the day before
Stand at an angle to the camera
Members who include
a profile photo receive
21x more profile views
Members who include
a profile photo receive up
to 36x more messages
According to Linkedin

Take a great profile shot link
No photos that don’t look like you
No Company Logos
No Landscapes instead of people
No Words or phrases
No Photos of you with a drink in your hand
No Photos of you on holiday
No wedding or graduation photos
No Photos of you doing action sports
(unless that’s your job)
No Photos of you at the beach
No Your passport photo
The 10 Worst LinkedIn Profile Pictures Ever

SEO for Linkedin profile
LinkedIn profile search engine optimization
Recommendation:
Optimize your profile to get discovered by people searching
LinkedIn for key terms you want to get found for.
Tip:
● SEO is very important for your Linkedin profile because LinkedIn
is in the top 5 sites that Google indexes (YouTube, Wikipedia,
Facebook, Twitter and LinkedIn)
29 LinkedIn Tips for Professional Networking, Business & Marketing By Amanda Zantal-Wiener August 21, 2017

7 Ways to Search Engine Optimize the LinkedIn Profile
7 Ways to Search Engine Optimize Your LinkedIn Profile: by Brynne Tillman
Recommendation:
● Name your headshot, banner and images
● Add to Skills Section
● Include Keywords and Phrases in Your Headline, Summary and Job Description
● Use The Keywords and Phrases in Your Pulse Posts
● Name Images and Upload Them to Your Newsfeed
● Name Your Links in the Contact Information Section
● Leverage the Projects and Publications Sections
SEO for Linkedin profile

Add and Update relevant skills
Will be contacted
(messaged) up to 33x
more by recruiters
and members
Your profile will be
viewed up to 17x
more by recruiters
and members
Recommendation:
Add at list 5 or more skills in order to help
others understand your strengths and match
you with the right opportunities
Result:
● LinkedIn will do the rest by targeting endorsers
for those top skills you have prioritized
● More endorsements you have for your skills the
higher you rank in search results
5 Steps to Improve your LinkedIn Profile in Minutes
By Catherine Fisher August 3, 2016

Update your current position
Recommendation:
Make sure your current position is up to date
and includes your title, company name, and
time period.
Tip:
● If you're currently in transition, you can add a
title similar to what you want to pursue.
For example, “marketing executive open
to field marketing positions.”
● If you are just entering the workforce then it is
critical to include your education
Members with “up to date”
positions are discovered up
to 18x more in searches by
members and recruiters 5 Steps to Improve your LinkedIn Profile in Minutes

Write experiences and goals
Recommendation:
Write a story of who you are, your experience, the type
of things you are interested in, and goals you would like
to achieve
Result:
● Makes it more likely to show up in search
● It will be considered your specialities for keyword search

Avoid using buzzwords Read more...
Recommendation:
Avoid using overused words which have been collected by Linkedin:
1. Specialized 2. Leadership
3. Passionate 4. Strategic
5. Experienced 6. Focused
7. Expert 8. Certified
9. Creative 10. Excellent
Tip:
- Give examples that demonstrate:
● How you are motivated
● How your motivation drives business results
● how your motivation helped champion a program
- Upload examples of your work in your LinkedIn summary to show your achievements.
- Ask your managers, colleagues, and clients to recommend you on your Linkedin profile
Buzzwords

Add/Update your location
Recommendation:
Make more details you have the more likely
you will be found and connected to your next
opportunity
Tip:
● Former colleagues may want to reconnect
if they have recently relocated or are travelling
for work.
More than 30% of recruiters will
use advanced search based on
location

Public profile URL customizing Read more...
Recommendation:
Customize your Linkedin profile URL instead
of a confusing URL with numbers
Result:
● Make your personal profile look more professional
● It allows others to easily identify you in search results
● You will be found on the top of search engines
http://www.linkedin.com/in/Hamid-Hoseini-34378439http://www.linkedin.com/in/HamidHoseini
Good URL Bad URL

LinkedIn background photo Read more...
Recommendation:
Add a background photo to your personal profiles.
Your background photo appears behind your profile
photo.
Result:
● Give your LinkedIn profile a little bit more personality
by adding a background photo of your own
● It makes your profile more professional
Tip:
keep in mind, LinkedIn is a professional social network, so choose your photo accordingly.

Recommendation:
Add links to your portfolio and social networks, and add links
to your work under each job description.
Create visual content and creating a portfolio of work examples
like images, embedded video or slideshare presentations
Result:
● It showcases things you want people to know at a glance
● If you want to increase clicks, and if you need to draw the
most consideration
Blog/Website links on your LinkedIn profile Read more...

How to build my
professional network
and expand it

Inviting or Connecting with People Read more...
You can ask someone to join your professional network by sending them an invitation to connect
A member's profile
The “Grow Your
Network” page
Check your pending
invitations
suggested people for you
in “My Network” page
Search your email address
book to find contactsClick the Connect button
on their profile page
The "People You
May Know" feature
The “My Network”
page
1
2
4
3

Using Advanced search
Recommendation:
Search for jobs by keyword, title, industry,
location, company, Job function, experience
level, and more.

Use Boolean, parentheses and quote for best result
Similar to Google, you can take advantage of modifiers in search box to get even more targeted results
AND
OR
NOT
Quote
()
If you want to search for LinkedIn
profiles that include two separate
terms
e.g. web developer AND designer
If you want combine multiple
modifiers to get even more
complex search results
e.g. web AND (developer OR designer)
If you want to exclude results
that contain a specific term
e.g. (google OR apple) NOT ibm
If you want to combine results
of two separate search terms
e.g. google OR apple
If you want to find results
containing an exact phrase
e.g. “Full stack web developer”
17 LinkedIn Ninja Tricks Experts Haven’t Taught You Yet [2017 Edition] by Melonie Dodaro

Search for a specific position in your desired Company
Recommendation:
Go to your prospective company’s
page and click on the link
“See all employees”
and use the search box and filters
on the header of that page to find
people.

Search for a member to connect in your desired Company
Recommendation:
Go to your prospective company’s
page and click on the link
“See all employees”
and use the search box to search for
Jobs and use filters on the header
of that page to find Posted jobs.
Tip
Based on your search and filters, you can “Create search alert”
to receive alert if any new posted job matches your request.

Accessing your job alerts on LinkedIn Read more...
Recommendation:
Set a job alert from your jobs page to be aware of
new posted jobs
Result:
● You can choose to receive daily or weekly alert via email and/or Mobile and desktop notification
● LinkedIn can send suggestions of jobs you might be interested in, relating to location, company size, and industry

Recommendation:
Search for jobs by keyword, title, industry,
location, company, function, experience
level, and more.
Result:
● You can see a statistics from different categories
● You can search by :
- “Where they work”
- “What they do”
- “Where they live”
- “Where they studied,”
- “What they are skilled at”
- “How you are connected”
Alumni search Read more...

Recommendation:
If you are looking for a particular member or position,
there is a list on right side “People Also Viewed” and
the list can be a great source to come across different
comparable possible prospects.
Result:
● If one of your goals on LinkedIn is to increase your
visibility, this feature can significantly increase the
likelihood that your profile will be discovered and
viewed by other members
Tip
● Keep in mind that some people may have this feature
turned off
Use The “People Also Viewed” Feature Read more...
shows a maximum of 10 profiles that viewers of your profile have also viewed.

Feature against you…!?
Although “People also viewed”
feature can be handy and useful
to find other connections, it can
work against you, so turn it off.
Recommendation
It will prevent people to leave
your profile to view your
competitor’s profile
Result
17 LinkedIn Ninja Tricks Experts Haven’t Taught You Yet [2017 Edition] by Melonie Dodaro

Recommendation:
Ask your connections to endorse your skills.
Also, when people visit your profile, LinkedIn
will often prompt them to endorse your skills.
Result:
● It will definitely give your profile a bit of a credibility boost
● You can also accept any new skills recommended by your peers that you may not have thought to include on your
profile
Tip:
Try to reorder your LinkedIn skills and remove deprecated skills and add new skills
Get endorsed for your skills Read more...

Recommendation:
Recommendations can be one of the most important
part of your LinkedIn, so ask your connections to write
a recommendations about your abilities at work
Result:
● People will often consider your recommendations on
your profile to see what others say about your work and
Your skills
● List of recommendations is a significant factor for search rankings
Recommendations on your profile Read more...

Recommendation:
Let people send you messages anyway, even
if they are not connected regardless of their
LinkedIn membership level
Result:
● You can send Open Profile messages to any Premium
member who has enabled Open Profile, even if they're
outside of your network.
Tip:
The ability to be part of the Open Profile network is only available to premium account holders
Open Profile Read more...

Recommendation:
Search for Groups by keywords and ask to join
Post relevant information and contribute by commenting
on other post to get more attention
Result:
● It helps you to be more visible
● It helps you to find more people in that group and have new connections
● A great way to connect and exchange ideas with group members
● A great way to showcase your knowledge and experiences that can help other connections
Joining groups Read more...

Recommendation:
You can send a message to a group member without being connected
Result:
● If a member have a premium account, you can use inMail
Tip:
● The You can send 15 free 1:1 group messages to fellow group members each month
● You have to be a member of a group for at least 4 days.
● You have to be a member of LinkedIn for at least 30
● Group owners and managers can send unlimited messages to members in groups that they manage.
Communicating with a fellow group member

Recommendation:
Check Linkedin homepage periodically for a quick snapshot
of what your connections were posted and shared.
Result:
● You can be aware of new job opportunities posted by your connections
● You can also sign up for email notifications, and sort by Top Updates or Recent Updates
Check your network updates or share your own

Recommendation:
Share image/video or write article related to your
Industry and career.
Result:
● You can write content and article that you have created by yourself
● By sharing noteworthy content, you can show your passionate about your job and your major
● You can also sign up for email notifications, and sort by Top Updates or Recent Updates
Share an article, photo, video or Idea

Recommendation:
Post image/video or article on your Twitter using Linkedin
Result:
● In case you are posting a content on your LinkedIn that
Twitter follower can see.
Share content with Twitter using your Linkedin

Recommendation:
Allow others to see who you are if you view their
profile by checking off the “Your name and headline”
option in "Profile viewing options"
Result:
● Maybe you will be considered by recruiters and hiring managers
Be Identifiable

Recommendation:
Check the Who's Viewed Your Profile feature to see who has
looked at your profile in the last 90 days, and it can provide
additional trends and insights about viewers
Take Action:
● Send Message to the viewer who is a 1st-degree connection,
● Connect to the viewer who is a 2nd or 3rd degree connection
● Search member If you only see semi-private information such as
their job title or industry.
Tip:
● If the member is browsing in private mode, you can't take any action
Accessing the Who’s Viewed Your Profile Read more...

Recommendation:
Use a ProFinder badge to showcase your profile
name, photo, and the services you provide on ProFinder
Result:
● It will link directly to your ProFinder profile so
people can view your skills, expertise, recommendations, and more.
● You can promote your ProFinder profile by adding a badge to your
personal blog, online resume, or website
● Featuring your badge on your website is a great way to show clients
that you're part of a trusted community of professionals.
Using the ProFinder Badge Read more...

Recommendation:
You can inform recruiters everywhere that you would like to
hear from them, so switch on this item in your privacy setting
Result:
● You can share your career goals, including the types of
companies, roles, location and type of jobs you are most
interested in with recruiters
● Recruiters may have opportunities that match your interests
and background
Tip
● Don’t forget to update your profile. That’s the first things a recruiter will look at
Let Recruiters know you are open Read more...

Recommendation:
Check your Notifications periodically in order to communicate
And keep in touch with your connections
Result:
● Conversations assist you build relationships which
will land your next job chance
● Sometime you will be notified new jobs recommendations
Tip
● Keep Turn on “Job recommendations” and “Hiring trends and skills insights” in Notification Setting
Keep in touch with your connections using notifications

Recommendation:
Check your message box sometimes because of new opportunities
and use smart replies to reply to the sender with respect.
Result:
● The conversations you have on LinkedIn can open up a
variety of opportunities
● You can find new invitations and expand your connection
Respect and Reply your messages and invitations

Monitor Your Profile Search
Appearances
Recommendation:
Check this statistics weekly to see how many people
found you through a search
Result:
● It provides member insights about those who searched
for you, such as their companies and job titles, which can
be used to surface professional opportunities that are
relevant to you.
Tip
● Great feature to monitor your profile improvement and
how many times you are showing up in weekly searches

According to “The Best Way to Land Your Next Job Opportunity”
The LinkedIn online survey was conducted February 6th - March 18th 2017 among
15,905 LinkedIn members across 17 countries. by Blair Decembrele June 22, 2017
80%
80% of LinkedIn
members consider
professional
networking to be
important to new job
opportunities and
career success
70%
70% of people were
hired at a company
where they had a
connection
35%
More than 35%
say that a casual
conversation on
LinkedIn Messaging
has led to a new
opportunity.
61%
61% of professionals
globally agree that
regular online
interaction with their
professional network
can lead to the way in
to possible job
opportunities.

1
Review: How to improve my profile
Linkedin profile photo
matters, so take a great
profile shot
2
Optimize your Linkedin
profile for search engines
Customize your public
profile URL
3 4 5
6 7
Add blog/website links or portfolio
of work examples on your LinkedIn
profile
Add or Update your
location
Write summary of your
experiences and goals
Add and Update
relevant skills
Avoid using buzzwords
8

1
Review: How to Build my professional network and expand it
- Use Advanced search
- Search for a specific position/member
in your desired Company
- Set up your job alerts on LinkedIn
2
- Get endorsed for your skills
- Ask for recommendations on your
profile
3 4 5
6 7
8
Join groups and let people send you
messages anyway using Open Profile and try
to communicate with a fellow group member
- Check your network updates
- Share an article, photo, video or Idea
- Share content with Twitter using your Linkedin
- Be Identifiable
- Check the “Who's Viewed Your
Profile”
Let Recruiters know you are open
- Keep in touch with your
connections using Notifications
- Respect and Reply your
messages and invitations
Monitor your profile search
appearances weekly

References:
● Linkedin Help
● 29 LinkedIn Tips for Professional Networking, Business & Marketing
● About LinkedIn
● The Power of LinkedIn's 500 Million Member Community
● Jobs page in Linkedin
● LinkedIn Workforce Report | United States | March 2018
● March Workforce Report: Jobs gain keep momentum
● 220 Amazing LinkedIn Statistics and Facts (March 2018)
● 5 Steps to Improve your LinkedIn Profile in Minutes
● The 10 Worst LinkedIn Profile Pictures Ever
● 17 LinkedIn Ninja Tricks Experts Haven’t Taught You Yet [2017 Edition]
● Official Blog of Blair Decembrele
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