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What You Need to Know to Start a Business Blog
The document discusses considerations for businesses starting a blog. It notes that blog readership in the US is projected to increase to 58% of internet users by 2013. It also discusses components of blogs like headers, posts, sidebars, and comments. The document provides advice on choosing a blogging platform, committing adequate resources to maintain a blog, selecting passionate bloggers, and allowing company evangelists to blog. It emphasizes that blogs can be used as a communication tool and to help customers.
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What You Need to Know to Start a Business Blog
- 1. Blogging for Business What You Need to Know to Get Started
- 2. Blog Readership Source:e-Marketer In 2008, 45% of the US internet population read blogs on a monthly basis. In 2013, 58% of the US internet population is projected to be reading blogs on a monthly basis.
- 3. In 2008, 13% of the US internet population created or maintained a blog. By 2013, 17% of the US internet population will be blogging . Source: e-Marketer, blogs updated at least once every 3 months Blog Creation
- 4. 128 million people in the US will be reading blogs on a monthly basis. 38 million people in the US will be blogging. Both stats reflect a 50% increase over current levels. By 2013… Source: e-Marketer
- 5. So, what ISa blog? A tool that allows you to quickly and easily create and publish new content. Allows readers to leave feedback on that content, as well as react to feedback from other readers.
- 6. Google loves blogs,which can be good, or bad Wal-Mart Blog Results Posts from other bloggers about Wal-Mart Blog
- 7. Components of ablog
- 8. Header Post SidebarComments
- 9.
- 10. Why write aboutbirthdays? What does that have to do with Graco?
- 11. Promotes Best Westernbut also helps travelers find good deals
- 12. Is this apost about carpet, or decorating?
- 13. Blog posts canserve as communication tool in crisis situations
- 14. Comments give readersa chance to leave feedback and interact
- 15. Notice how bloggerand readers refer to each other by first names
- 16. Graco’s sidebar givesreaders information and encourages interaction
- 17. Sidebar contains additionalinformation that readers can find value in
- 18. The header setsvisual tone for blog and has links to information for readers
- 19. Two column layout;Post column and sidebar
- 20.
- 21.
- 22. Two column layout;Sidebar and post column
- 23. Three column layout;Sidebar, post column, sidebar
- 24. Three Column Layout;Post Column, Sidebar, Sidebar
- 25.
- 26. Issues to considerwhen picking a blogging platform How many people will blog for your company? How comfortable are you with editing your blog’s template? Do you want to host your blog on your website, or a separate domain? Do you want a free blog platform, or can you pay a monthly fee?
- 27. Does Your CompanyHave the Resources to Blog? Two issues to consider: Do you have the time? Do you have the people?
- 28. Your blog doesnot have an expiration date… … can you commit to it from now on? http://www.flickr.com/photos/indieman/
- 29. Pick bloggers thatare happy and passionate Not people that would rather do something else… Not people that would rather be doing something else http://www.flickr.com/photos/cameronparkins Pick bloggers that are happy and passionate
- 30. Qualifications for blogging?People who are passionate about blogging and social media People who are passionate about your company People who are passionate about connecting and helping your customers People who can write
- 31. Should your CEOblog?
- 32. A group blogis a very popular choice
- 33.
- 34. Letting your evangelistsblog for you can be a great idea
- 35.
- 36. Mack Collier –Social Media Consultant Stay in touch with me here: Blog – http://www.theviralgarden.com Twitter – http://www.twitter.com/mackcollier Email – [email protected]
- 37. Ann Handley ChiefContent Officer MarketingProfs www.marketingprofs.com [email_address] Twitter.com/marketingprofs