© 2016 Firebrand Technologies
What Your Metadata Does
When You're Not Looking
@jtallent @firebrandtech
© 2016 Firebrand Technologies
© 2016 Firebrand Technologies
© 2016 Firebrand Technologies
© 2016 Firebrand Technologies
© 2016 Firebrand Technologies
© 2016 Firebrand Technologies
© 2016 Firebrand Technologies
Title
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© 2016 Firebrand Technologies
Series
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© 2016 Firebrand Technologies
© 2016 Firebrand Technologies
© 2016 Firebrand Technologies
© 2016 Firebrand Technologies
Contributors
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© 2016 Firebrand Technologies
© 2016 Firebrand Technologies
© 2016 Firebrand Technologies
Clicking on the author name on Amazon
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Clicking on the author name on B&N
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Searching for the author name without Ph.D on Amazon
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Author Bios
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Title Information page
OtherText in ONIX
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Author Information page
Contributor field
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Descriptions
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Amazon U.S.
Amazon U.K.
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XHTML in ONIX
<p>
<br />
<cite>
<em>, <i>
<strong>, <b>
<ul>
<ol>
<li>
&amp; &
&lt; <
&gt; >
&quot; "
&apos; '
© 2016 Firebrand Technologies
© 2016 Firebrand Technologies
Subject Categories
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GAM019000 GAMES / Activity Books
(incl. Coloring Books)
Humour & Entertainment > Puzzles & Games
Canada
Childrens » Activities » Coloring Books
Arts & Photography > Drawing > Coloring
Books for Grown-Ups > Flowers & Landscapes
US
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© 2016 Firebrand Technologies
© 2016 Firebrand Technologies
© 2016 Firebrand Technologies
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© 2016 Firebrand Technologies
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Related Titles
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© 2016 Firebrand Technologies
Measurements
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Territories
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ONIXPartner
Commonwealth
Books
Rights
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eBook Metadata
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<ProductFormFeature>
<ProductFormFeatureType>09
</ProductFormFeatureType>
<ProductFormFeatureValue>11
</ProductFormFeatureValue>
</ProductFormFeature>
© 2016 Firebrand Technologies
11 = Table of contents navigation
12 = Index navigation
13 = Reading order
14 = Short alternative descriptions (alt text)
15 = Full alternative descriptions (ARIA)
16 = Visualised data also available as non-graphical (often
tabular) data
17 = Accessible math content (MathML)
19 = Print-equivalent page numbering
20 = Synchronised pre-recorded audio (SMIL)
22 = Language tagging provided
96 = Publisher’s web page for detailed accessibility information
(in ProductFormFeatureDescription)
97 = Compatibility testing description (in
ProductFormFeatureDescription)
99 = Publisher contact for further accessibility information (in
ProductFormFeatureDescription)
© 2016 Firebrand Technologies
11 = Table of contents navigation
13 = Reading order
14 = Short alternative descriptions (alt text)
15 = Full alternative descriptions (ARIA)
19 = Print-equivalent page numbering
22 = Language tagging provided
© 2016 Firebrand Technologies
Most Common Metadata
Management Approaches
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Reasons to use
Metadata
Management
Software
© 2016 Firebrand Technologies
1. Data entry kills
productivity
© 2016 Firebrand Technologies
2. Get everyone on the
same page
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3. Create better quality
metadata
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© 2016 Firebrand Technologies
4. Create vendor-specific
metadata
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5. Keep up-to-date on
standards
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6. Make your workflow
easier and faster
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7. Expand your reach to
new trading partners
easily
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8. Reporting keeps you
informed and reveals
opportunities
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© 2016 Firebrand Technologies
9. Integrate other
systems for more power
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10. Expand functionality
beyond just metadata
management
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Recommendations
© 2016 Firebrand Technologies
1. Automation is your
friend
© 2016 Firebrand Technologies
2. Send more data
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3. Send data to more
places
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4. Quality, Quality,
Quality
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5. Targets are for
hitting, not ignoring
© 2016 Firebrand Technologies
6. Your metadata is
evergreen
© 2016 Firebrand Technologies
© 2016 Firebrand Technologies
ELIZABETH GILBERT is the author of the
story collection Pilgrims, a finalist for the
1998 PEN/Hemingway Award. Currently a
writer-at-large for GQ, Gilbert lives in New
York's Hudson Valley.
© 2016 Firebrand Technologies
Joshua Tallent
Director of Outreach and Education
joshua@firebrandtech.com
www.firebrandtech.com
@jtallent @firebrandtech

What Your Metadata Does When You're Not Looking with Joshua Tallent