What's the plan for your master brand?
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The document outlines the importance of branding and how to effectively develop a corporate identity using tools such as WordPress and branding kits. It emphasizes understanding client needs, maintaining consistency in branding elements like typography and colors, and establishing an online presence to enhance brand visibility. Key takeaways include strategies for building trust, loyalty, and authority while adapting to client expectations and industry trends.
What's the plan for your master brand?
- 3. WHAT DO WE DO? BRAND BUILD MANAGE PROTECT Your
- 4. TODAY’S TAKEAWAYS • Why branding its really not all about you and how to develop your corporate identity. • Why WordPress is the BEST platform to build your brand. • How to build a branding kit to command brand continuity.
- 6. WHY IS BRANDING IMPORTANT? • You are a walking, breathing representation of your brand! SO ARE YOUR EMPLOYEES! Establishes authority and expertise. Builds awareness of your products or services. Builds trust and customer loyalty. INCREASES YOUR REVENUE!!
- 7. DISTINCTION HOW TO BUILD YOUR BRAND? RELEVANCE VALUE PROFICIENCY
- 8. DISTINCTION What does your ideal client look like? u INDUSTRY: Male business owners u TYPE OF WORK: Product developers u EMPLOYEES: 2 Trolls u Annual Revenues: $30,000 / year u How long in Business: start up – 2 years u Age Range: 40-‐55 u Children : 0 u Marital status: Single u Grocery Shop: Mom’s house u Newspaper, Magazines, Blogs Read: Comics
- 9. What do you have that your clients NEED? RELEVANCE Identify known problem areas for your client. Develop strategies, services, and product solutions. Use EVERY opportunity with a client to enhance their experience (EVEN AN ERROR!)
- 10. VALUE • Your brand is not just your logo, tag line, or website. • It is the entire EXPERIENCE! When people understand what you are about, they are drawn to you, and they have an experience with your business that matches their expectations.
- 11. PROFICIENCY GROW with your clients to meet their needs. Perfect your skill set and never stop learning your craft. Know that your brand is a vital organ that needs to stay health and is ever changing.
- 13. WHY WORDPRESS?
- 14. It’s WordPress… DUH! SEO FREE EASYto use & learn. FULLY SCALABLE
- 15. YOU ARE IN GOOD COMPANY
- 17. WHY DO YOU NEED A BRANDING KIT? Helps to prevent creative interpretation of your brand and inconsistency. Simplifies the design process with exactly what can and cannot be done. Provides the exact dimensions, color codes and specifications for your brand.
- 18. BUILDING YOUR BRANDING KIT • TYPOGRAPHY • COLORS • TAGLINE • LOGO
- 19. TYPOGRAPHY • Choose a font that expresses the message you want to convey: feminine, bold, strong, fun. • Ensure every person who see's the goods, see's them in the same fashion. Let’s talk about fonts baby!
- 20. COLORS • Colors invoke emotion, provide depth and expand your brand presentation in powerful ways. • They matter! • Best place to view trends: http://www.colourlovers.com/ trends I see your Hue color shining through!
- 21. • EXCITEMENT • TRUST • OPTIMISM Original source of chart: Unknown
- 22. TAGLINE • The phrases used to get people to instantly think about us when they hear it. • The audible expression of who we are! Tag your ARE it!
- 23. LOGO • How the logo will look on products. • How it will appear on adverEsing and markeEng materials. • How it will Ee your other branding collateral together. • The thoughts and emoEons someone feels when they see your logo. Livin la vida logo!
- 24. NO FAUX!
- 25. TOOLS AND TIPS • You MUST have an online presence. If you are not online, you are INVSIBLE! Install Google AnalyEcs on your website. • Use Google voice as a business line unEl you can afford a separate phone line. • Have your elevator speech ready. Know it and say it with confidence. • Have business cards with you at all Emes. • Use your domain specific email address (not gmail, yahoo or hotmail). • UElized online service to backup your informaEon (Dropbox, Box or Google Drive) • BE CONSISTENT! Have a branding kit and use it whenever you have media created related to your brand.