Where Digital Marketing is Headed, and How Your Brand Can Get There Before the Competition - Ronell Smith, Moz
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The document discusses the evolving landscape of digital marketing, emphasizing the importance of adapting to trends like mobile and voice search, as well as Google's RankBrain algorithm. It highlights the need for brands to deliver exceptional experiences consistently to stand out. The author advocates for a strategic focus on optimization and encouraging engagement to maintain relevance and success in the competitive market.
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Where Digital Marketing is Headed, and How Your Brand Can Get There Before the Competition - Ronell Smith, Moz
- 1. WHERE DIGITAL MARKETING IS HEADED: HOW TO ARRIVE BEFORE THE COMPETITION Ronell Smith [email protected] | @ronellsmith
- 3. Looks Can Be Deceiving
- 7. Let’s Start with the Obvious Ingredients of Better Marketing
- 9. The world is freaking complicated, so let me start with everything I don’t know … 900 years from now, I will fix what’s broken today. …Get good at what you do.”
- 10. Get GOOD at what you DO.
- 11. Our Past Contains Clues About The Future
- 12. 2015
- 15. Content Shock
- 16. Rich Answer
- 17. User Experience Became A Priority Almost Everone
- 19. 5 Big Trends that will Impact Digital Marketing in 2016
- 21. Unique Queries
- 24. Web Searcher
- 27. Strategy: Have one goal for each page on your site. Continue optimizing for that goal.
- 31. 55% of teens and 41% of adults use voice search every day. –Google Google Study
- 33. I want it fast; I want hassle-free.
- 35. Request-review form is a game- changer
- 36. MObilegedd on
- 38. Brands deliver the best experience, consistently.
- 39. “Your brand must be 10X better known, 10X more trusted, 10X more referenced,” says Eric Enge, CEO, Stone Temple Consulting
- 40. Key Components of 10X Brands
- 42. I’m here for you. Don’t make this creepy.
- 44. Go Above & Beyond
- 45. YouMoz Encourage SME’s On Staff
- 46. Your Audience = Protection
- 47. Audience FTW
- 48. YouMoz Top Of Mind > Tops In SERPs
- 49. Be The Best Answer On The Web #4
- 50. It might be better to be No. 0 than to be No.1— Dr. Pete, Moz
- 51. One brand owns TWO top organic spots
- 54. Get GOOD at what you DO.
- 55. Get good at what YOU do.