Whispers And Shouts Across The World
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Social computing is transforming how content is created and shared online. It allows people to easily share content, engage in conversations, and influence discussions. This disruption is blurring professional and personal boundaries and shortening the lifespan of content. Social computing includes technologies like social networking, tagging, blogging, and wikis. A strategy for social computing requires new approaches to risk management and business models to take advantage of emerging opportunities.
Whispers And Shouts Across The World
- 1. Whispers & Shouts Across the World The social computing revolution Dr. Jonathan Reichental Twitter.com/reichental Sept 2009
- 2. Social computing in context by Web version… 1.0:People produce content for computers 2.0:People produce content for people 3.0: Computers produce content for computers 4.0:Computers produce content for people Social computing is version 2.0
- 3. At it’s core, social computing lowers the barriers to… …sharing content with everyone …converting content into conversations …providing input and influencing conversations …engaging and educating
- 4. Social computing impacts content by… …permanently disrupting traditional control and organization …blurring the line between professional and personal …shortening its useful life and lowering its value …creating entirely new risk postures
- 5. Social computing technologies include… …social networking …social bookmarking …social search …text messaging …tagging …blogging …micro-blogging …wikis …open innovation markets
- 6. 100% 100% 74% 50% 50% 47% 35% 23% 21% 16% 14% 10% 10% 9% 5% Business communication usage in early 2009
- 7. Marketing Recruitment Knowledge Management Your Me Brand Entertainment Enterprise Collaboration Government Healthcare InnovationBuying & Selling Examples of areas social computing impacts
- 8. “The velocity of innovation in social computing will continue to outpace policy and regulation for the foreseeable future.” Dr. Jonathan Reichental, 2009
- 9. The value of IP and capability is trending towards zero. Free is a new risk.
- 10. A strategy around social computing requires… …completely new approaches to risk management …adjusting and even reinventing existing business models …taking advantage of new opportunities
- 11. The revolution is underway. Are you participating?
- 12. Want to discuss further? Twitter.com/reichental or www.reichental.com
Editor's Notes
- #4: Look who’s talking: your customers your employees your influencers your critics your fans your competition.... anyone who has internet access and an opinion.