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Who is the digital you?
The document discusses various aspects of digital identity and digital footprints. It addresses topics like who owns digital data, definitions of digital footprints, reactions to data analysis, relationships between data collection and value creation, and different models of digital businesses. It provides advice on managing digital footprints and identities online, and controlling how personal data is used.
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Who is the digital you?
- 1. tonyfish www linkedinskype twitter facebook Investor, entrepreneur and author Who is the digital you?
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- 5. Negotiation Confidence Trust Value Informed consent Privacy Control Convenience Tolerate Informed Conversation Manipulated Relationship Forgiving Pre-definedKnowing Owning Persona Hard/ softidentity Implicit/ explicit data Implied Security Digital Identity Social benefit Engaging users Trade Barter Reveal Honest Representative CRM/ VRM Simplicity Personal Terms and conditions It’s dead Private
- 7. intelligence analysis personalisation passive activity what wedo what the web does Source: My Digital Footprint http://www.mydigitalfootprint.com/ What is the Internet?
- 8. web services and value creation of content consumption of content data store analysis SymbioticRelationships Web business depend on consumer data Data business consumer digitaldatatrade
- 9. Actual User Data Actual User Data Actual User Data “The Business” The User Direct feedback InDirect feedback two sided digital business friends social norms
- 10. More ‘OFF’ :Less ‘ON’ on this screen in this earpiece consume createionx content where time intent direction who
- 12. Change your passwordto Facebook, Twitter and bank accounts; before you change your boy/girl friend/ partner.
- 13. Determine what the terms "family"and "friends" mean to you before you accept others into your network(s)
- 14. Have several personas,this is not a sign of madness and you don't need to justify them to anyone.
- 15. Internet writing is inink, once out there - it is out there, there is no rubber (yet).
- 16. Reputation is allyou have and your name is a good identity - so don't abuse or loose either !
- 17. Everything you docan be recorded (stored) as sensors will be in all digital devices soon - ask yourself why and what use will your data be and to whom!
- 18. How I reactto analysis of my data How my social group in influenced by the analysis of my data Data embedded in my content and interactions Data embedded in my content and interactions Data embedded in my social networks content and interactions with me Data embedded in my social networks content and interactions with me What I say about myself What I say about myself What others say about me What others say about me What the analysis says about What the analysis says about What the analysis says about me in my social context What the analysis says about me in my social context Digital Footprints are what you say about yourself, what others say about you and what data says about you !
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- 37. Don't set upany direct debits or subscription for anything (you don’t understand)
- 38. Levels of damage andharm from digital engagement is currently lower that you may think.
- 39. email is notprivate. You never know when or where it may turn up!
- 40. Don't sack/release/ make redundantthe person, and then be held hostage, by that person who has the login/password for your corporate fan page, group, twitter account until many people have control/access.
- 41. Don't let individualsbuy web domains or set up accounts just to avoid the long corporate procedures and PO cycles.
- 42. Open means youdon't want to hide and transparent means "it can be found" - but most people will not bother
- 43. Digital has onespeed - fast, there is plenty of fuel and no brake pedal.
- 44. Provide someone (youtrust) with the knowledge how to access your accounts/ data after you die and let them know what you want done with your data
- 45. A Two SidedDigital Business Model where your Privacy will be someone else's business ! Tony Fish Oct 2009
- 46. digital footprints –context Collection, store, analysis and value created from digital data from mobile, web and TV Proof of who I am – Driving licence – Bank details – Credit history – Social security – Certification Regulated and institution controlled identity privacy black hole of debate digital footprint Control/ setting Emotional Preference Status Regulation Law public/ private
- 47. Having an identitydoes not create value
- 48. Definitions of digitalfootprint Education Design Data you leave Holy Kaw
- 49. How I reactto analysis of my data How my social group in influenced by the analysis of my data Data embedded in my content and interactions Data embedded in my content and interactions Data embedded in my social networks content and interactions with me Data embedded in my social networks content and interactions with me What I say about myself What I say about myself What others say about me What others say about me What the analysis says about What the analysis says about What the analysis says about me in my social context What the analysis says about me in my social context Source http://www.mydigitalfootprint.com What is a digital footprint?
- 50. Creation/ Publish Private Personal Collaboration Public Secret Blog Wikki Journal Book Paper TV Movie Music Consumption Screens oflife Public Private Fixed Carried Carry shared personal Carry communicate Carry informational Relevance Voting Index Tags Search ID Footprint Verification Attention Payment Location ‘Portability’ Value between creation and consumption Content management DRM tools Ad engines UI, navigation Service, storage, backup
- 51. public creepy private personal Level of invasion Value ofData Source: My Digital Footprint http://www.mydigitalfootprint.com/ The Colourful Lines of Privacy
- 52. Source: My DigitalFootprint http://www.mydigitalfootprint.com/ Shades of data abuse acceptable unacceptable TRAITS Open Transparent Known Trusted Value add Engaging TRAITS Closed Secret Unknown Un-trusted Value destroying Fraud/ theft bliss annoying creepy disturbing unethical
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- 54. Public Private Public broadcastTV, newspapers, open, contextual, edited and time bounded internet public, closed, non-contextual, raw and timeless
- 55. TRUST RISK IDENTITY bonded butnot related PRIVACY SECURITY IncreasingclosedIncreasingopen High Control High Value Justification of benefits Justification of barriers
- 56. Who owns thedigital you? LinkedIn Poll
- 57. I own myData I Give up my Data 1 Pay for enhancement to service (subscription or one off) 2 Trade data for enhancement directly with service provider 3 Trade data for enhancement via a third party (indirect) such as an aggregation party 4 Pay for services directly (subscription or one off) 5 Trade data for service directly with service provider 6 Trade data for services via a third party (indirect) such as an aggregation party 7 Pay to protect your identity 8 Enable 3rd party to use and exploit your data to generate benefits in kind and / or cash for a percentage of revenue Model Enable 3rd party to use and exploit their data to generate benefits in kind and / or cash for a percentage of revenue
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- 59. Are you braveenough to stand alone?
- 60. I can dealwith silence - only clap if clap
- 61. Your my mum(who believes in everything I say) You want to talk to me at coffee break You have the same beliefs It challenged you You’re a lemon and have to follow the crowd You don’t want to look like the only person who did understand what was said PLEASE Don’t bother being polite as it will not help me or you
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- 63. While you thinkabout your response
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- 65. Trust could bethe problem
- 66. Do you knowthe influencer
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- 68. It is aboutowning feedback
- 69. Strategy is complexand expensive
- 70. Data is acommodity & ownership is unimportant. Value will be retained by those who own the feedback loop, who can get deep & dirty in the transformation of data to create value & can marry complexity with uncertainty In the new kingdom, loyalty is dead, privacy is a setting, trust is the challenger, the princes’ are brands, the princesses are simplicity, attention is queen and customer metadata is king.
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Editor's Notes
- #12 Presentation by Tony Fish 31 New Social Rules October 2010 http://www.mydigitalfootprint.com http://blog.mydigitalfootprint.com http://www.socialmediatoday.com/SMC/190951 http://commons.wikimedia.org/wiki/File:Australian_State_Route_31.svg http://www.4x4er.co.uk/images/buttons/rules.jpg
- #13 Presentation by Tony Fish 31 New Social Rules October 2010 http://www.mydigitalfootprint.com http://blog.mydigitalfootprint.com Image http://www.mltawa.org/change_password.htm
- #14 Presentation by Tony Fish 31 New Social Rules October 2010 http://www.mydigitalfootprint.com http://blog.mydigitalfootprint.com http://myrealmofimagination.files.wordpress.com/2009/11/family-and-friends.gif
- #15 Presentation by Tony Fish 31 New Social Rules October 2010 http://www.mydigitalfootprint.com http://blog.mydigitalfootprint.com http://technomarketer.typepad.com/technomarketer/2008/04/developing-pers.html
- #16 Presentation by Tony Fish 31 New Social Rules October 2010 http://www.mydigitalfootprint.com http://blog.mydigitalfootprint.com
- #17 Presentation by Tony Fish 31 New Social Rules October 2010 http://www.mydigitalfootprint.com http://blog.mydigitalfootprint.com http://prmeetsmarketing.wordpress.com/2007/12/09/pr-relationshipsupdate-on-online-reputation/
- #18 Presentation by Tony Fish 31 New Social Rules October 2010 http://www.mydigitalfootprint.com http://blog.mydigitalfootprint.com http://www.societyofrobots.com/sensors.shtml
- #19 Presentation by Tony Fish 31 New Social Rules October 2010 http://www.mydigitalfootprint.com http://blog.mydigitalfootprint.com http://blog.mydigitalfootprint.com
- #20 Presentation by Tony Fish 31 New Social Rules October 2010 http://www.mydigitalfootprint.com http://blog.mydigitalfootprint.com http://www.mydigitalfootprint.com http://blogs.sos.wa.gov/FromOurCorner/index.php/2009/03/tracking-that-obama-claus-money/
- #21 Presentation by Tony Fish 31 New Social Rules October 2010 http://www.mydigitalfootprint.com http://blog.mydigitalfootprint.com http://newtoonsontheblog.info/screens-for-life
- #22 Presentation by Tony Fish 31 New Social Rules October 2010 http://www.mydigitalfootprint.com http://blog.mydigitalfootprint.com http://www.andreadaly.com/blog/wp-content/uploads/2010/04/facebook1.jpg
- #23 Presentation by Tony Fish 31 New Social Rules October 2010 http://www.mydigitalfootprint.com http://blog.mydigitalfootprint.com http://www.netstrategies.com/blog/social-media/use-social-media-to-cross-promote
- #24 Presentation by Tony Fish 31 New Social Rules October 2010 http://www.mydigitalfootprint.com http://blog.mydigitalfootprint.com http://www.netstrategies.com/blog/social-media/use-social-media-to-cross-promote
- #25 Presentation by Tony Fish 31 New Social Rules October 2010 http://www.mydigitalfootprint.com http://blog.mydigitalfootprint.com http://www.unrealitymag.com
- #26 Presentation by Tony Fish 31 New Social Rules October 2010 http://www.mydigitalfootprint.com http://blog.mydigitalfootprint.com
- #27 Presentation by Tony Fish 31 New Social Rules October 2010 http://www.mydigitalfootprint.com http://blog.mydigitalfootprint.com
- #28 Presentation by Tony Fish 31 New Social Rules October 2010 http://www.mydigitalfootprint.com http://blog.mydigitalfootprint.com http://www.joystiq.com/2007/09/25/sex-pistols-reunite-to-record-guitar-hero-3-track/
- #29 Presentation by Tony Fish 31 New Social Rules October 2010 http://www.mydigitalfootprint.com http://blog.mydigitalfootprint.com http://www.overclock.net/networking-security/748748-2-ethernet-cords-equals-2x-speed-3.html
- #30 Presentation by Tony Fish 31 New Social Rules October 2010 http://www.mydigitalfootprint.com http://blog.mydigitalfootprint.com http://www.tom-brown.com/media/articleimages/iStock_000004729952Small.jpg
- #31 Presentation by Tony Fish 31 New Social Rules October 2010 http://www.mydigitalfootprint.com http://blog.mydigitalfootprint.com
- #32 Presentation by Tony Fish 31 New Social Rules October 2010 http://www.mydigitalfootprint.com http://blog.mydigitalfootprint.com
- #33 Presentation by Tony Fish 31 New Social Rules October 2010 http://www.mydigitalfootprint.com http://blog.mydigitalfootprint.com http://www.mehtanirav.com/2007/09/04/personal-brand
- #34 Presentation by Tony Fish 31 New Social Rules October 2010 http://www.mydigitalfootprint.com http://blog.mydigitalfootprint.com http://www.juchiaetan.com/?p=71
- #35 Presentation by Tony Fish 31 New Social Rules October 2010 http://www.mydigitalfootprint.com http://blog.mydigitalfootprint.com http://productconfigurator.cincom.com/wp-content/uploads/2010/02/trustisking.jpg
- #36 Presentation by Tony Fish 31 New Social Rules October 2010 http://www.mydigitalfootprint.com http://blog.mydigitalfootprint.com http://www.searchtactix.com/wp-content/uploads/2009/07/switching.jpg
- #37 Presentation by Tony Fish 31 New Social Rules October 2010 http://www.mydigitalfootprint.com http://blog.mydigitalfootprint.com http://www.sustainableinternet.org/2009/dematerialize-money/
- #38 Presentation by Tony Fish 31 New Social Rules October 2010 http://www.mydigitalfootprint.com http://blog.mydigitalfootprint.com http://www.warwickdc.gov.uk/WDC/Your-Council/News/Warwick+District+Council+Archived+News/News+-+2008/More+dates+for+paying+council+tax+by+direct+debit.htm
- #39 Presentation by Tony Fish 31 New Social Rules October 2010 http://www.mydigitalfootprint.com http://blog.mydigitalfootprint.com http://www.wired.com/threatlevel/2009/02/stolen-wallets/
- #40 Presentation by Tony Fish 31 New Social Rules October 2010 http://www.mydigitalfootprint.com http://blog.mydigitalfootprint.com
- #41 Presentation by Tony Fish 31 New Social Rules October 2010 http://www.mydigitalfootprint.com http://blog.mydigitalfootprint.com http://njexperts.com/2009/11/12/help-im-being-held-hostage-by-my-listing-agent/
- #42 Presentation by Tony Fish 31 New Social Rules October 2010 http://www.mydigitalfootprint.com http://blog.mydigitalfootprint.com http://scm.ncsu.edu/public/procurement/5implementplan.html
- #43 Presentation by Tony Fish 31 New Social Rules October 2010 http://www.mydigitalfootprint.com http://blog.mydigitalfootprint.com
- #44 Presentation by Tony Fish 31 New Social Rules October 2010 http://www.mydigitalfootprint.com http://blog.mydigitalfootprint.com http://bikesnobnyc.blogspot.com/2009/02/anarchy-for-sale-no-brakes-no-masters.html
- #45 Presentation by Tony Fish 31 New Social Rules October 2010 http://www.mydigitalfootprint.com http://blog.mydigitalfootprint.com http://blog.mydigitalfootprint.com/?sort=&search=death