Download to read offline
More Related Content
Similar to wholeness of data analytics in cyber security.ppt
wholeness of data analytics in cyber security.ppt
- 1. What is dataanalytics? Most companies are collecting loads of data all the time—but, in its raw form, this data doesn’t really mean anything. This is where data analytics comes in. Data analytics is the process of analyzing raw data in order to draw out meaningful, actionable insights, which are then used to inform and drive smart business decisions. A data analyst will extract raw data, organize it, and then analyze it, transforming it from incomprehensible numbers into coherent, intelligible information. Having interpreted the data, the data analyst will then pass on their findings in the form of suggestions or recommendations about what the company’s next steps should be. , businesses and organizations are able to develop a much deeper understanding of their audience, their industry, and their company as a whole—and, as a result, are much better equipped to make decisions and plan ahead.
- 2. You can thinkof data analytics as a form of business intelligence, used to solve specific problems and challenges within an organization. It’s all about finding patterns in a dataset which can tell you something useful and relevant about a particular area of the business—how certain customer groups behave, for example, or how employees engage with a particular tool. Data analytics helps you to make sense of the past and to predict future trends and behaviors; rather than basing your decisions and strategies on guesswork, you’re making informed choices based on what the data is telling you. How businesses use data analytics Armed with the insights drawn from the data, businesses and organizations are able to develop a much deeper understanding of their audience, their industry, and their company as a whole—and, as a result, are much better equipped to make decisions and plan ahead.
- 3. What’s the differencebetween data analytics and data science? Data analytics A data analyst will seek to answer specific questions or address particular challenges that have already been identified and are known to the business. To do this, they examine large datasets with the goal of identifying trends and patterns. They then “visualize” their findings in the form of charts, graphs, and dashboards. These visualizations are shared with key stakeholders and used to make informed, data-driven strategic decisions.
- 4. Data science: • Adata scientist, on the other hand, considers what questions the business should or could be asking. • They design new processes for data modeling, write algorithms, devise predictive models, and run custom analyses. • For example: They might build a machine to leverage a dataset and automate certain actions based on that data—and, with continuous monitoring and testing, and as new patterns and trends emerge, improve and optimize that machine wherever possible.
- 5. What are thedifferent types of data analysis? Now we have a working definition of data analytics, let’s explore the four main types of data analysis: descriptive, diagnostic, predictive, and prescriptive.
- 7. What is thetypical process that a data analyst will follow? Now we’ve set the scene in terms of the overall data analyst role, let’s drill down to the actual process of data analysis. Here, we’ll outline the five main steps that a data analyst will follow when tackling a new project:
- 9. Define the question(s)you want to answer • The first step is to identify why you are conducting analysis and what question or challenge you hope to solve. • At this stage, you’ll take a clearly defined problem and come up with a relevant question or hypothesis you can test. You’ll then need to identify what kinds of data you’ll need and where it will come from. • For example: A potential business problem might be that customers aren’t subscribing to a paid membership after their free trial ends. Your research question could then be “What strategies can we use to boost customer retention?”
- 10. Collect the data •With a clear question in mind, you’re ready to start collecting your data. Data analysts will usually gather structured data from primary or internal sources, such as CRM software or email marketing tools. • They may also turn to secondary or external sources, such as open data sources. These include government portals, tools like Google Trends, and data published by major organizations such as UNICEF and the World Health Organization.
- 11. Clean the data •Once you’ve collected your data, you need to get it ready for analysis— and this means thoroughly cleaning your dataset. Your original dataset may contain duplicates, anomalies, or missing data which could distort how the data is interpreted, so these all need to be removed. Data cleaning can be a time-consuming task, but it’s crucial for obtaining accurate results.
- 12. Analyze the data •Now for the actual analysis! How you analyze the data will depend on the question you’re asking and the kind of data you’re working with, but some common techniques include regression analysis, cluster analysis, and time-series analysis (to name just a few). • We’ll go over some of these techniques in the next section. This step in the process also ties in with the four different types of analysis we looked at in section three (descriptive, diagnostic, predictive, and prescriptive).
- 13. Visualize and shareyour findings • This final step in the process is where data is transformed into valuable business insights. Depending on the type of analysis conducted, you’ll present your findings in a way that others can understand—in the form of a chart or graph, for example. • At this stage, you’ll demonstrate what the data analysis tells you in regards to your initial question or business challenge, and collaborate with key stakeholders on how to move forwards. This is also a good time to highlight any limitations to your data analysis and to consider what further analysis might be conducted.
- 14. What skills doyou need to become a data analyst? Hard skills • Mathematical and statistical ability • Knowledge of programming languages such as SQL, R, or Python • An analytical mindset Soft skills Keen problem-solving skills Excellent communication skills Adaptability
- 15. • Data analyticsis an important field that involves the process of collecting, processing, and interpreting data to uncover insights and help in making decisions. Data analytics is the practice of examining raw data to identify trends, draw conclusions, and extract meaningful information. This involves various techniques and tools to process and transform data into valuable insights that can be used for decision-making. • we will learn about Data analytics,data which will help businesses and individuals that can help them to enhance and solve complex problems, Types of Data Analytics, Techniques, Tools, and the Importance of Data Analytics
- 16. What is DataAnalytics? In this new digital world, data is being generated in an enormous amount which opens new paradigms. As we have high computing power and a large amount of data we can use this data to help us make data-driven decision making. The main benefits of data-driven decisions are that they are made up by observing past trends which have resulted in beneficial results.
- 17. Understanding Data Analytics •Data analytics encompasses a wide array of techniques for analyzing data to gain valuable insights that can enhance various aspects of operations. By scrutinizing information, businesses can uncover patterns and metrics that might otherwise go unnoticed, enabling them to optimize processes and improve overall efficiency. • For instance, in manufacturing, companies collect data on machine runtime, downtime, and work queues to analyze and improve workload planning, ensuring machines operate at optimal levels. • Beyond production optimization, data analytics is utilized in diverse sectors. Gaming firms utilize it to design reward systems that engage players effectively, while content providers leverage analytics to optimize content placement and presentation, ultimately driving user engagement.
- 18. Types of DataAnalytics • There are four major types of data analytics: • Predictive (forecasting) • Descriptive (business intelligence and data mining) • Prescriptive (optimization and simulation) • Diagnostic analytics
- 20. What is BusinessIntelligence? • Business Intelligence is one of the most powerful tools many organizations use to know their customer base and market better. It describes the business methodology in which the raw data is transformed into useful information which helps in decision making. Benefits of Business Intelligence • Business intelligence has broad applications, and if talking about the benefits of business intelligence in the retail sector, nowadays business intelligence tools enable organizations to take benefit of data not only to assume current sales but also to estimate future potential, patterns, trends and know the demand of the customer on a deeper level.
- 21. Pattern • Pattern iseverything around in this digital world. A pattern can either be seen physically or it can be observed mathematically by applying algorithms. • Example: The colors on the clothes, speech pattern, etc. In computer science, a pattern is represented using vector feature values.
- 22. What is PatternRecognition? Pattern recognition is the process of recognizing patterns by using a machine learning algorithm. Pattern recognition can be defined as the classification of data based on knowledge already gained or on statistical information extracted from patterns and/or their representation. One of the important aspects of pattern recognition is its application potential. Examples: Speech recognition, speaker identification, multimedia document recognition (MDR), automatic medical diagnosis.
- 23. Temporal Pattern It issomething that regularly occurs overtime. Ex: A temporal rule would be that "some people are always late," no matter what the occasion or time. Some people may be aware of this pattern and some may not. Understanding a pattern like this would help dissipate a lot of unnecessary frustration and anger. One can just joke that some people are born "10 minutes late," and laugh it away. Similarly, Parkinson's Law states that work expands to fill up all the time available to do it.
- 24. Spatial Pattern Patterns canalso be spatial such as things being organized in certain way. Functional Patterns Patterns can be functional which means doing certain things leads to certain effects A functional pattern may involve test-taking skills. Some students perform well on essay-type questions. Others do well in multiple-choice questions. Yet other students excel in doing hands-on projects, or in oral presentations. An awareness of such a pattern in a class of students can help the teacher design a balanced testing mechanism that is fair to all.
- 25. Finding a Pattern •Diamond mining is the act of digging into large amounts of unrefined ore to dis- cover precious gems or nuggets. Similarly, data mining is the act of digging into large amounts of raw data to discover unique nontrivial useful patterns. Data is cleaned up, and then special tools and techniques can be applied to search for patterns. Diving into clean and nicely organized data from the right perspectives can increase the chances of making the right discoveries. • A skilled diamond miner knows what a diamond looks like. Similarly, a skilled data miner should know what kinds of patterns to look for. The patterns are essentially about what hangs together and what is separate. Therefore, know- ing the business domain well is very important. It takes knowledge and skill to discover the patterns. It is like finding a needle in a haystack. Sometimes the pattern may be hiding in a plain sight. At other times, it may take a lot of work and looking far and wide, to find surprising useful patterns. Thus, a systematic approach to mining data is necessary to efficiently reveal valuable insights.
- 26. Use of Pattern Organizationscan find out an employee's arrival time at the office by when their cell phone shows up in the parking lot. Observing the record of the swipe of the parking permit card in the company parking garage, can inform the organization whether an employee SȚ in the office building or out of the office at any moment in time.
- 27.
- 28. DATA: • Anything thatis recorded is data. Observations and facts are data: anecdotes Data and opinions are also data, of a different kind. • Data can be numbers. like the record of daily weather, or daily sales. Data can be alphanumeric, such as the names of employees and customers O can come from any number of sources from operational records 1n- Data side an organization, or from records compiled by the industrial bodies and government agencies. • Data can come from individuals telling stories from memory and from people's interaction in social contexts, or from machines reporting their own status or from logs of web usage Data can come in many ways it may come as paper reports, or as a file stored on a computer. • It may be words spoken over the phone. It may be e-mail or chat on the Internet or may come as movies and songs in DVDs, and so on. There is also data about data that is called metadata. For example, people regularly upload videos on YouTube. • The format of the video file (whether high resolution or lower resolution) is metadata. The information about the time of uploading is metadata. The account from which it was uploaded is also metadata. The record of downloads of the video is also metadata
- 29. Database • Database Adatabase is a modeled collection of data that is accessible in many ways. • A data model can be designed to integrate the operational data of the organızation. 'The data model abstracts the key entities involved in an action and their relation- ships. • Most databases today follow the relational data model and its variants. Each data modeling technique imposes rigorous rules and constraints to ensure the integrity and consistency of data over time.
- 30. DataWarehouse • Data WarehouseA data warehouse is an organized store of data from all over the organization specially designed to help make management decisions. Data can be extracted from operational database to answer a particular set of queries. • This data, com bined with other data, can be rolled up to a consistent granularity and uploaded to a separate data store called the data warehouse. Therefore. the data warehouse is a simpler version of the operational database, with the purpose of addressing reporting and decision-making needs only. • The data in the warehouse cumula- tively grows as more operational data becomes available and is extracted and appended to the data warehouse. Unlike in the operational database, the data values in the warehouse are not updated
- 31. Data Mining • DataMining is the art and science of discovering useful and innovative patterns from data.There is a wide variety of patterns that can be found in the data. There are many techniques, simple or complex, that help with finding patterns.
- 32. Decision tree • Adecision tree is a flowchart-like structure used to make decisions or predictions. It consists of nodes representing decisions or tests on attributes, branches representing the outcome of these decisions, and leaf nodes representing final outcomes or predictions. Each internal node corresponds to a test on an attribute, each branch corresponds to the result of the test, and each leaf node corresponds to a class label or a continuous value.
- 34. Regression: Regression is astatistical method used in finance, investing, and other disciplines that attempts to determine the strength and character of the relationship between a dependent variable and one or more independent variables.
- 36. Artificial Neural Network Theterm "Artificial Neural Network" is derived from Biological neural networks that develop the structure of a human brain. Similar to the human brain that has neurons interconnected to one another, artificial neural networks also have neurons that are interconnected to one another in various layers of the networks. These neurons are known as nodes,that learn from past data and predict future values.
- 38. Cluster analysis Cluster analysisis a statistical method for processing data. It works by organising items into groups – or clusters. Clustering helps to splits data into several subsets. Each of these subsets contains data similar to each other, and these subsets are called clusters. Now that the data from our customer base is divided into clusters, we can make an informed decision about who we think is best suited for this product.
- 40. Association rule mining: Associationrule mining is a technique used to uncover hidden relationships between variables in large datasets. It is a popular method in data mining and machine learning and has a wide range of applications in various fields, such as market basket analysis, customer segmentation, and fraud detection.
- 43. DataVisualization • DataVisualization Asdata and insights grow in number, a new requirement is the ability of the executives and decision makers to absorb this information in real time.There BSI limit to human comprehension and visualization capacity.That is a good reason to prioritize and manage with fewer but key variables that relate directly to the Key Result Areas (KRAs) of a role. • Here are a few considerations when presenting using data: = Present the conclusions and not just report the data. Choose wisely from a palette of graphs to suit the data. Organize the results to make the central point stand out Ensure that the visuals accurately reflect the numbers. Inappropriate visu- als can create misinterpretations and misunderstandings = Make the presentation unique, imaginative and memorable
- 46. Terminology and Careers •Many overlapping terms are used in the marketplace. Here is a brief look at the most popular terms used. Business Intelligence is a business oriented term. So is Decision science. This is the field of using data-driven insights to make superior business decisions. This is a broad category and in some sense includes data analytics or data mining as a component.
- 47. Data Analytics isa technology oriented term. So is Data Mining. Both involve the use of techniques and tools to find novel useful patterns from data. It involves • Big Data is special type of data … very large, fast and complex. • Storing and managing all this data is a slightly more technical task and it uses more recent and innovative tools. • This field is more attractive to the more technical people. • Cloud computing is an attractive solution to store and process Big Data