@Liligil #CulturalIntelligence
COFOUNDER & CEO
Why AI, tech and research need
Copyrighted© CIEN+ Culturintel
CUL TURALGAP
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Highest-paid television actress $41.5 M
$41M
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$3 Billion
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CUL TURALGAP$$$
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Source: Pewresearch.org and U.S. Census
13% 16% 19% 22% 25% 28% 31%
12%
12%
13%
13%
13%
13%
13%
4%
5%
6%
6%
7%
8%
8%
2%
3%
3%
4%
4%
5%
6%
69%
64% 60% 55% 51% 47% 43%
2000 2010 2020 EST. 2030 EST. 2040 EST. 2050 EST. 2060 EST.
Hispanic African-American Asian All other White
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8 of 10 Largest DMA’s in America are majority minority today
for the demo W18-49
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Millennials are the most diverse generation in U.S. history | 75 million, 44% diverse
44%
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MATHEMATICALLY
MARKET REALITYNEWAPPROACHMINDSET
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IQ EQ
CQ
Cultural intelligence®
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“The ability to be
aware of, understand and apply
cultural competence into everyday decisions”
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Copyrighted© CIEN+ Culturintel
Copyrighted© CIEN+ Culturintel
Issues with HCP,
interaction and system
complexity
2.7x-3x
greater vs. overall for
Hispanic and AfAm
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23
9
14
30
24
OVERALL
economic psycho-cultural
experiential informational
situational
N= 2,465,384
N= 43,341 N= 87,143
22 20
19
15
22
24
15 19
22 22
HISPANIC AF AM
Heart failure/ heart health discussions over 12 months
Border wall analysis by Culturintel. 3 months as of January 29,. 2019
47%
8
Positive Negative Indifferent
45%
Overall
N= 8,586,586
1 in 3
Hispanics (34%) support it
N= 786,495
ROI
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Copyrighted© CIEN+ Culturintel
T U R N
CULTURAL
TRENDS
INTO
PROFITS
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Copyrighted© CIEN+ Culturintel
COFOUNDER & CEO,
CULTURINTEL AND CIEN+
info@cien.plus
Lili Gil Valletta
Cofounder and CEO, CIEN+ & CulturIntel
info@cien.plus |of. 646.461.6216 | www.cien.plus | www.culturintel.com
• Former corporate executive turned entrepreneur
• Co-Founder of the AI-enabled firm CULTURINTEL and the consulting and marketing company
CIEN+
• Cultural Intelligence™ innovator and big-data geek
• World Economic Forum Young Global Leader
• 2018 US Hispanic Businessperson of the Year by the US Hispanic Chamber of Commerce
• 2018 Top 100 Most Powerful Women of New York
• Regular TV commentator on Fox News, Fox Business and CNN en Español
• Creator of the minority entrepreneurs empowerment tour and accelerator, Dreamers Ventures.
• Board member of the Harvard Women's Leadership Board, National Board of Directors of the
YMCA USA, mentor to the Stanford Latino Entrepreneur Leaders Program
• Appointed by Governor Cuomo as member of the New York State Council on Women and Girls
and by Mayor Bill De Blassio to the NYC Tech Leadership Council
• Lives in NY with her husband Chris Valletta and two boys,
As seen on:
Copyrighted© CIEN+ Culturintel

Why AI, research and tech need cultural intelligence @IIex North America

Editor's Notes

  • #6 For the sixth year in a row, Sofia Vergara is the highest-paid television actress, according to Forbes‘ annual list for 2017 released on Tuesday. 1. Sofia Vergara — $41.5 million 2. Kaley Cuoco — $26 million 3. Mindy Kaling — $13 million 3. Ellen Pompeo — $13 million 5. Mariska Hargitay — $12.5 million 6. Julie Bowen — $12 million 7. Kerry Washington — $11 million 8. Priyanka Chopra — $10 million 9. Robin Wright — $9 million 10. Pauley Perrette — $8.5 million The World's Highest-Paid TV Actresses 2016: Sofia Vergara Stays The Queen Of The Small Screen With $43 Million For Sofia Vergara, it sure does. For the fifth year in a row, the Colombian actress tops our list of the world’s highest-paid TV actresses, bringing in $43 million in the 12 months to June before management fees and taxes, which is also more than any TV actor made.
  • #7 The rap mogul and his business partner, Jimmy Iovine, have inked a $3 billion deal to sell Beats Electronics, which makes the wildy popular Beats by Dr. Dre headphones, to Apple Inc. Dre, 49, and Iovine, 61, are getting $2.6 billion in cash, $400 million in Apple stock, and big time jobs with the company. May 28, 2014
  • #11 A new report from the Brookings Metropolitan Policy Program reveals the millennial generation, now 44 percent minority and America’s largest generation at 75 million strong, is set to serve as a social, economic, and political bridge to future (and increasingly racially diverse) generations. https://www.brookings.edu/wp-content/uploads/2018/01/20180124_metro_millennialreport_pressrelease.pdf
  • #12 Migrants make up a good chunk of our population and for good reason. Natural birth rate is not enough to run the economy engine of New Zealand, hence the immigration gateway will continue to welcome new Kiwis. Companies need to start looking at how to categorise migrants as a separate emerging growth segment to adapt to their specific needs. Companies who already have a migrant segment play need to finetune the current strategy and develop a more sophisticated framework to service different migrant groups. After all, not all migrants are the same.
  • #24 The company highlights that just 32% of CMOs, 33% of chief creative officers and 10% of commercial directors are women,