Why APIs? Second Edition - Webcast Slides
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The document discusses why APIs are important for businesses in today's mobile, social, and cloud computing landscape. It argues that APIs allow companies to connect their internal systems to external partners and customers, enabling innovative applications and new business opportunities across multiple platforms. The document outlines how a well-planned API strategy can help companies participate in the growing "app economy" by empowering developers and fueling the creation of new applications and services.
Why APIs? Second Edition - Webcast Slides
- 1. Why APIs April 12, 2012 Brian Mulloy Apigee @landlessness @apigee
- 4. IRC Channel #api-craft on freenode
- 5. mobile social cloud ubiquity
- 6. You need a strategy for the explosion in consumption.
- 7. Android, iPhone, iPad Xbox, … Twitter, Linkedin, Facebook Foursquare, … Amazon, Groupon salesforce.com, PayPal, …
- 8. iPad iPhone, Wii, … Android, iPhone, Android Xbox, … Twitter, Linkedin, Twitter, Linkedin, Facebook LinkedIn Foursquare, … Foursquare, … Amazon, Amazon, Groupon salesforce.com, Salesforce salesforce.com, PayPal, … PayPal, …
- 9. Do business in the customer’s full context.
- 10. You Customers
- 11. Align your investments with your customers.
- 12. Example iPad app Your Product Your Partner iPad Facebook PayPal
- 13. What About Android? Your Your Your Product Your Partner Product Partner iPad Android Facebook PayPal Facebook PayPal
- 14. And LinkedIn? Your Your Your Product Your Partner Product Partner iPad Android LinkedIn PayPal LinkedIn PayPal Your Your Your Product Your Partner Product Partner iPad Android Facebook PayPal Facebook PayPal
- 15. And Another Partner? Your Your Your Your Your Product Your Partner A Your Product Your Partner B Product Partner A Product Partner B iPad Android iPad Android LinkedIn PayPal LinkedIn PayPal LinkedIn PayPal LinkedIn PayPal Your Your Your Product Your Partner A Your Your Product Partner A Your Product Your Partner B Product Partner B iPad Android iPad Android Facebook PayPal Facebook PayPal Facebook PayPal Facebook PayPal
- 16. And Another Product? Your Your Your Your Product B Partner A Your Product B Your Partner B Product B Partner B iPad iPad Android LinkedIn PayPal LinkedIn PayPal LinkedIn PayPal Your Your Product B Partner A Your Your Your Product B Your Partner B Product B Partner B iPad iPad Android Facebook PayPal Facebook PayPal Facebook PayPal Your Your Your Product A Your Partner A Your Your Product A Partner A Your Product A Your Partner B Product A Partner B iPad Android iPad Android LinkedIn PayPal LinkedIn PayPal LinkedIn PayPal LinkedIn PayPal Your Your Your Product A Your Partner A Product A Partner A Your Your Your Product A Your Partner B Product A Partner B iPad Android iPad Android Facebook PayPal Facebook PayPal Facebook PayPal Facebook PayPal
- 17. Resources Required Mobile & Social Ubiquity Web Internal Systems
- 18. The Big Bet of Yesterday Big Budget Long- Scarce, Term Expensive High Risk Project Technology Lots of Potential
- 19. Many Bets of Today Iterative Budgets Small, Cheap, Focused Ubiquitous Low Risk Projects Technology Quick Results
- 20. How to Do It All? Direct Indirect
- 21. The App Economy I want apps. App People Apps Store
- 22. The App Economy I am competitive. App People Apps Store
- 23. The App Economy I am changing everything. App People Apps Store
- 24. The App Economy I make apps. App App Peopl Apps Store Developer e
- 25. The App Economy I want to be in apps. App App Internal People Apps Store Developer Systems
- 26. The App Economy I want easy access. App App Internal Peopl Apps Store Developer Systems e
- 27. The App Economy I want easy I want security. access. App App Internal Peopl Apps IT Store Developer Systems e
- 28. The App Economy I want security & accessibility. App App Internal Peopl Apps IT Store Developer Systems e
- 29. The App Economy I provide security & easy access. App App Internal Peopl Apps API API Store Developer Systems e Team
- 30. Application Programming Interface (API)
- 31. Browser Ubiquity Web Site
- 32. Web UI & API Application Programming User Interface (UI) Interface (API) http://twitter.com/#!/jack/status/20 http://api.twitter.com/1/statuses/sho w/20.json <!DOCTYPE html> { <html data-nav-highlight-class- "created_at": "Tue Mar 21 20:50:14 +0000 name="highlight-global-nav-home"> 2006", <head> "id": 20, <title>Twitter</title> "id_str": "20", <meta http-equiv="X-UA-Compatible" "text": "just setting up my twttr", content="IE=edge”> "source": "web", … …
- 33. The App Economy I am competitive. App App World of Internal Peopl Apps API IT Store Developer APIs Systems e
- 34. API Value Chain App App World of API Internal Peopl App API Store Developer APIs Team Systems e
- 35. Application Developers are Kingmakers App App App World of API Internal App API User Store Developer APIs Team Systems
- 36. API Initiatives Internal Partners Customers Open
- 37. Internal • No developers Loners • No problem • Less planning Departments • More doing • Agile IT • and Stable
- 38. Partners • More reach Channels • New revenue • Expand footprint Extenders • Strategic offerings Completers • Plug holes
- 39. Customers • Innovative Apps Innovation • Extend Features • Data Sync Integration • Business Process • Upload data Batch Kickstart • Upload users
- 40. Open • Huge crowds Breakthroughs • Wait and see • Niche developers Niches • Niche solutions • Inspire research Directed • Solve problems
- 41. Enterprise API Engine Internal Open Partners Customers
- 42. THANK YOU Subscribe to API webinars at: youtube.com/apigee
- 44. THANK YOU Questions and ideas to: groups.google.com/group/api-craft
- 45. THANK YOU Contact me at: @landlessness [email protected]