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Why Argentina? Why MG54?
Argentina has a large digital market potential due to its high internet penetration and social media usage rates. It has the second highest internet penetration in the world after the US, with 68% of the population (28 million users) online. Social networks are highly utilized in Argentina, with 9 out of 10 Argentines using social media for an average of 9.8 hours per month. Argentina also has a strong creative industry, ranking among the top 15 countries for creative exports and 2nd in Latin America. It is seen as a reliable source for outsourcing due to its educational standards and ability to succeed in graduate level studies.
Why Argentina? Why MG54?
- 1. WHYARGENTINA? WHYMG54?
- 2. WHY ARGENTINA? IDIGITAL ARGENTINA DIGITAL ARGENTINA DIGITAL MARKET WHERE MG54 LIVES Experience in the use of new digital media WWW.MG54.COM
- 3. WHY ARGENTINA? IDIGITAL ARGENTINA 2° COUNTRY WITH THE HIGHEST INTERNET PENETRATION, AFTER THE UNITED STATES 68 % 28 MILLION USERS Source: Kleiner Perkins – La Nación -http://www.lanacion.com.ar/1533260-la-argentina-es-el-pais-con-penetracion-de-internet-en-la-region WWW.MG54.COM
- 4. WHY ARGENTINA? IDIGITAL ARGENTINA TOTAL AD SPEND IN LATIN AMERICA GROWING AT FASTEST PACE WORLDWIDE ARGENTINA, THE FASTEST-GROWING COUNTRY IN LATIN AMERICA, EXPANDED BY A 20% LAST YEAR, NEARLY TWICE THE REGIONAL 11% PACE IN 2013, ARGENTINA IS EXPECTED TO OVERTAKE MEXICO TO BECOME THE NO. 2 COUNTRY IN AD SPENDING REGIONALLY. Source: eMarketer -http://www.emarketer.com/Article.aspx?R=1009590 WWW.MG54.COM
- 5. WHY ARGENTINA? IDIGITAL ARGENTINA LATIN AMERICAN COUNTRY WITH MOST INTERNET PENETRATION Source: eMarketer -http://www.emarketer.com/Article.aspx?R=1009218&ecid=a6506033675d47f881651943c21c5ed4 WWW.MG54.COM
- 6. WHY ARGENTINA? IDIGITAL ARGENTINA 3 OUT OF 4 ARGENTINES 75% OF ARGENTINE POPULATION HAVE INTERNET ACCESS. 30,5 MILLION (OF TOTAL OF+40 MILLION ARGENTINES) OF INTERNET USERS. Source: Infoabe http://www.infobae.com/notas/625030-El-75-de-la-poblacion-argentina-tiene-acceso-a-internet.html WWW.MG54.COM
- 7. WHY ARGENTINA? IDIGITAL ARGENTINA HIGH MEDIUM LOW 34% 30% 36% NSE PROFILE – SOCIOECONOMIC LEVEL (2011 YEAR) Source: Koru – IAB : http://vimeo.com/ 48484154 WWW.MG54.COM
- 8. WHY ARGENTINA? IDIGITAL ARGENTINA 9 OUT OF 10 ARGENTINES VISIT/USE SOCIAL NETWORKS Source: Koru – IAB : http://vimeo.com/ 48484154 WWW.MG54.COM
- 9. WHY ARGENTINA? IDIGITAL ARGENTINA THE COUNTRY WHERE THE SOCIAL NETWORKS ARE MOST USED WITH A MONTHLY AVERAGE OF 9,8 HOURS, WELL ABOVE OF THE WORLD AVERAGE. Source: comScore - Clarín: http://www.clarin.com/sociedad/Argentina-pais-usan-redes-sociales_0_835716494.html WWW.MG54.COM
- 10. WHY ARGENTINA? IDIGITAL ARGENTINA 9 OUT OF 10 ARGENTINES MAKE WEB SEARCHES. Source: comScore WWW.MG54.COM
- 11. WHY ARGENTINA? IDIGITAL ARGENTINA 8 OUT OF 10 ARGENTINES communicate using IM (instant messaging) Source: comScore WWW.MG54.COM
- 12. WHY ARGENTINA? IDIGITAL ARGENTINA 7 OUT OF 10 ARGENTINES USE EMAIL. Source: comScore WWW.MG54.COM
- 13. WHY ARGENTINA? IDIGITAL ARGENTINA 0 20 40 60 80 100 120 140 United States Brazil Japan United Kingdom Indonesia India México Canada Spain Philippines Turkey Colombia + ARGENTINA RANKED NO. 17 ON TWITTER ACCOUNTS CREATED BEFORE 07/01/2012 Venezuela Russia South Korea Netherlands Argentina France + ARGENTINA HAS APPROXIMATELY 7 MILLION TWITTER ACCOUNTS (GROWING). Germany Italy Scope: million. approximate values. Source: Semiocast: http:// semiocast.com/publications/ publications/2012_07_30_Twitter_reaches_half_a_billion_accounts_140m_in_the_US WWW.MG54.COM
- 14. WHY ARGENTINA? IDIGITAL ARGENTINA 25 – 34 years: 35 – 44 years: 45 – 55 years: 15 – 24 years: 23,8% 17,1% 11,8% 55+ years: 35,5% 11,9% AGE GROUP OF TWITTER ACCOUNTS IN ARGENTINA Alcance: edad Source: IGNIS : http:// www.ignis-arg.com/twitter-un-mundo-en-140-caracteres/ WWW.MG54.COM
- 15. WHY ARGENTINA? IDIGITAL ARGENTINA + ARGENTINA IS THE MARKET #12 OF FACEBOOK (JANUARY 2013) + 20.669.880 FACEBOOK ACCOUNTS (48% MALE – 52% FEMALE) Alcance: cuentas de FBK Source: Socialbakers: http://www.socialbakers.com/facebook-statistics/ WWW.MG54.COM
- 16. WHY ARGENTINA? IDIGITAL ARGENTINA Smartphones, the fastest-growing technology in history Argentina (217%) appears among the fastest growing countries between July 2011 and the same month of 2012. Behind China (401%), Chile (279%) and Brazil (220%). Alcance: usuarios Source: Infobae http://www.infobae.com/notas/667311-Smartphones-la-tecnologia-de-mayor-crecimiento-en-la-historia.html WWW.MG54.COM
- 17. WHY ARGENTINA? IDIGITAL ARGENTINA 10 MILLION ARGENTINES HAVE SMARTPHONES 24% OF THE POPULATION Alcance: usuarios Source: Diario La Nación http://www.lanacion.com.ar/1473620-el-smartphone-otra-pasion-argentina WWW.MG54.COM
- 18. WHY ARGENTINA? IDIGITAL ARGENTINA Argentina is the country with the highest connectivity in the region. ARGENTINA BRAZIL: 28% CHILE 24% 46% OF THE CELLULAR PHONES ALREADY HAVE INTERNET. Alcance: usuarios Source: Diario La Nación http://www.lanacion.com.ar/1473620-el-smartphone-otra-pasion-argentina WWW.MG54.COM
- 19. WHY ARGENTINA? ICREATIVE ARGENTINA CREATIVE ARGENTINA BENEFITS & OPPORTUNITIES : MG54 History and World Recognition WWW.MG54.COM
- 20. WHY ARGENTINA? ICREATIVE ARGENTINA AMONG THE 15 BEST COUNTRIES CREATIVE (IDEAS) SERVICES EXPORTS Source: The Global Innovation Index 2012 http://www..globalinnovationindex.org/gii/main/analysis/rankings.cfm WWW.MG54.COM
- 21. WHY ARGENTINA? ICREATIVE ARGENTINA 2° BEST COUNTRY IN LATIN AMERICA CREATIVE (IDEAS) SERVICES EXPORTS Source: The Global Innovation Index 2012 http://www..globalinnovationindex.org/gii/main/analysis/rankings.cfm WWW.MG54.COM
- 22. WHY ARGENTINA? ICREATIVE ARGENTINA AMONG THE 10 MOST AWARDED COUNTRIES CREATIVITY (IDEAS) IN ADVERTISING Source: The Gunn Report http://www..gunnreport.com WWW.MG54.COM
- 23. WHY ARGENTINA? IRELIABLE ARGENTINA RELIABLE ARGENTINA TRUST & CREDIBILITY : MG54 Because of its Awareness and Attitude WWW.MG54.COM
- 24. WHY ARGENTINA? IRELIABLE ARGENTINA BEST COUNTRY IN ABILITY TO SUCCEED IN GRADUATE STUDIES KNOWLEDGE GRADUATE MANAGEMENT ADMISSION TEST GMAT The GMAT is a standardized test aimed at measuring aptitude to succeed academically in graduate business studies. Source: The Global Innovation Index 2012 http://www..globalinnovationindex.org/gii/main/analysis/rankings.cfm WWW.MG54.COM
- 25. WHY ARGENTINA? IRELIABLE ARGENTINA 2° BEST COUNTRY IN LATIN AMERICA IN OUTSOURCING (IDEAS) Fuente: SourcingLine http://www.sourcingline.com/top-outsourcing-countries WWW.MG54.COM
- 26. ¿POR QUÉ ARGENTINA?I ACTITUD WHY ARGENTINA? WHY MG54? EXPERIENCE COMMITMENT SUCCESSFUL CASES AWARDS VIEW + INFORMATION OF MG54 WWW.MG54.COM
- 27. WWW.MG54.COM “INNOVATION IS ABOVEALL, AN ATTITUDE”
- 28.