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2016: Why Now? An Overview of the TransTech Market and the Trends Driving Growth with Nichol Bradford
The document discusses the increasing mental health challenges, particularly loneliness and stress, faced by individuals in modern society, highlighting that technology presents both a challenge and an opportunity for improvement. It emphasizes the significant market demand for mental wellness solutions, with various sectors showing a willingness to invest in tools like meditation and stress management technologies. The text advocates for the use of transformative technologies to enhance emotional and psychological well-being, arguing that fulfilling these needs is essential for future societal health.
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2016: Why Now? An Overview of the TransTech Market and the Trends Driving Growth with Nichol Bradford
- 2. NICHOL BRADFORD EXECUTIVE DIRECTOR,Co-FOUNDER TRANSFORMATIVE TECHNOLOGY LAB FOUNDER, WILLOW A Transformative Technology Company
- 3. How do weprepare ourselves to be what the future needs us to be?
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- 11. “The real epidemicin our culture is not just heart disease, cancer, or obesity; it's loneliness and depression. One in 10 Americans is taking an antidepressant.” Dr. Dean Ornish
- 13. CHINA Network Operations /Web Services / Customer Service / QA / Localization / IT / Go-To-Market
- 17. We do 3Things: BASIC RESEARCH COMMUNITY RESOURCES FOR ENTREPRENEURS
- 19. Measure NOT EWB FEQ– % Time Happy +40% +50% FEQ – % Time Unhappy -35% -57% SWLS – Wellbeing +20% +28% CES-D – Depression -26% -57% PERMA-Negative Emotion -29% -55% PERMA–Loneliness -31% -51% STRESS -23% -41% CDFS – Flow +9% +19% NEO-FFI - Neuroticism -24% -45%
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- 21. MY SU GSPTAKE-AWAY: Abundance is NOT a technical challenge… …It’s a Human challenge
- 24. Technology with asignificant impact on mental and emotional wellbeing.
- 25. SUSTAINABLE ENDEAVORS REQUIRE: MARKETS REALCOMPANIES AWESOME PRODUCTS THAT WORK
- 27. STRESS ANXIETY LONELINESS SADDNESSPAIN RELIEF DEPRESSION Question: What are people willing to do to have less of these….
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- 29. MEDITATION $1BN (no hw/sw) YOGA $27BN US FITNESS& MIND/BODY $446BN WW PREVENTATIVE HEALTH $432BN WW WORKPLACE WELLNESS $40BN US ALTERNATIVE HEALTH $186BN WW DEPRESSION, STRESS, & ANXIETY DRUGS WW $22BN COST OF US STRESS ($300BN) WEIGHT LOSS $150BN WW WEARABLES 80MN Units WW ADDICTION TREATMENT $35BN US SELF-HELP $10BN Answer: A lot. They are already trying, but it’s hidden inside of other markets.
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- 32. Stress and anxietyhave reached epic levels. USA Adults are more likely to report experiencing extreme stress. 24% of adults report extreme stress -- the highest rate since 2010. More than 34% adults reported increased stress in the past year, while only 16% reported a decrease. (1) (1) 2015 Stress in America (2) Workplace Options Study, 100K employees (3) The Regus Group Stress Study (4) Center for Collegiate Mental Health, (5) 2015 Stress in America, APA (6) 2014 Stress in America, APA
- 33. Global Stress Huge 3-yearrise in depression, stress, and anxiety (2) 6 in 10 workers in major global economies experiencing increased workplace stress. With China (86%) having the highest rise. (3) (1) 2015 Stress in America (2) Workplace Options Study, 100K employees (3) The Regus Group Stress Study (4) Center for Collegiate Mental Health, (5) 2015 Stress in America, APA (6) 2014 Stress in America, APA
- 34. Stress Across AgeGroups Anxiety = the No. 1 mental health diagnosis on college campuses, followed by depression and stress. (4) 31% of kids said their stress level had increased in the past year, twice as many as those who said it went down.(6) Millennials (aged 18 to 35) and Gen Xers (36 to 49) are significantly more stressed than the "average" stress level. (5) (1) 2015 Stress in America (2) Workplace Options Study, 100K employees (3) The Regus Group Stress Study (4) Center for Collegiate Mental Health, (5) 2015 Stress in America, APA (6) 2014 Stress in America, APA
- 35. ($300 BN) Estimated AnnualCost of Stress in America (Healthcare and Productivity)
- 36. #1 Cause ofUS Personal Bankruptcy Unpaid Medical Bills https://www.nerdwallet.com/blog/health/managing-medical-bills/nerdwallet-health-study-estimates-56-million-americans-65-struggle-medical-bills-2013/
- 37. Source: Peter Diamandis EXPONENTIALTECH TRENDS
- 38. MEDICAL TRENDS MEDICAL &NEUROSCIENCE ADVANCES Neuroplasticity Neurosignaling Neurosensing BIOLOGY & BIOINFORMATICS DNA & EPIGENETICS Micro-Biome DNA Changes Tied to Behavior DIGITAL MEDICINE AR/VR Cognitive Treatment ADHD Attention Network Training WELL ESTABLISHED AREAS HRV (Heart Rate Variability) GSV (Galvanic Skin Response) EEG (Brain Wave Measurement)
- 39. TECH DRIVEN SERVICETRENDS PERSONALIZED MEDICINE PERSONALIZED NUTRITION PERSONALIZED MEDITATION GREATER HUMAN COMPUTER INTERACTION
- 40. NATURAL PROGRESSION OFTECH EFFICIENCY QUALITY
- 41. NATURAL PROGRESSION OFTECH What else can technology do for us?
- 42. •How can Iuse technology to understand myself better? •How can I use technology to understand you better? •How can tech connect us in a meaningful way? •What is truly possible for human wellbeing? NATURAL PROGRESSION OF TECH
- 43. SCALABLE ACCESSIBLE AFFORDABLE MENTAL& EMOTIONAL WELLBEING ABUNDANT
- 44. Oh, and thenthis happened…. Talented entrepreneurs & progressive investors stimulate a sector.
- 45. This has happenedbefore… 1970 2002 2007 2015 2019 80MN Units 245MN Units 2010 QS Ted Talk 1st Patent Applications Estimated Origins Founding IPO
- 46. 10 AREAS OFTRANSTECH • Sensor Tech (Wearables, Hearables, Remote/Environmental) • Data Tech (AI, Big Data, Real Time Analytics) • Neurofeedback Tech (EEG, fMRI) • Neurostim Tech (tXCS, tRNS, DBS, CNS, TUS, FUS, TMS) • Biofeedback Tech (EDA, Heart, Temp, Breath) • Biostim Tech (Vagus Nerve, Peripheral Nerves) • Perception Tech (VR, AR) • Sleep Tech (Monitoring, Improvement) • Healthy Spaces Tech (Design, Air, Water, Lighting, Materials) • App Tech (Gaming, Gamification, Apps, Social, Behavior) Source: Tim Chang at 2015 TTC Conference
- 47. HUMAN WELLBEING SPECTRUM EXPONENTIALWELLBEING Transformative Leadership Gifts Unlocked Completely Accelerated Learning & Development Wisdom Aliveness Joy/Bliss PNSE THE HUMAN CONDITION Reduce Loneliness Reduced Isolation Increased Happiness Increase Empathy Increase Connection + Behavior Change Daily Stress Management Normal Anxiety HUMAN SUPPORT Mental Health Anxiety Depression
- 48. US Millennials Spend ¼of disposable income on wellbeing http://www.deepfocus.net/press/deep-focus-cassandra-report-reveals-80-of-millennials-spend-nearly-one-fourth-of-disposable-income-on-health-and-wellness/
- 50. KEEP THIS INMIND DEMAND EXISTS ALREADY, and ACCELERATING SIGNIFICANT UNMET NEED MAJOR SOCIAL and ENTERPRISE COSTS ENABLING EXPONENTIAL TECH ACCELERATING CURRENT MEDICAL KNOWLEDGE IS POWERFUL NEW KNOWLEDGE ACCELERATES MORE SOCIAL TRENDS SUPPORT TALENTED ENTREPRENERS INVESTORS TAKING NOTICE ABUNDANCE REQUIRES IT
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- 54. Pattern RecognitionEmotion Recognition Trackstext-message volume, vocal tone and other behaviors to peer into patients’ psychological well-being. Artificial intelligence algorithms to help spot harmful patterns, showing how a users body and mind respond to stress and how it affects their work and personal life.
- 55. All-In-One Trackers Neurosignal StimulationConsumer EEG Wearables + Programs
- 56. Digital Medicine For Cognition BehaviorChange AffirmationCessation Mental Health Emotion Tracking AI Cognitive Behavioral Therapy Middleware Emotion Tracking Platform
- 57. VR Applications Haptics VR Meditation/ Relaxation VRTherapy VR Empathy Coming soon… VR Pain Relief Focus
- 58. Mental Games MeditationApps Mood Management/ Positive Psychology Stress Management
- 59. TAKE-AWAYS Widening Definitions Convergence –Multi-Sensor Devices Virtualization – Some Hardware Turns into Software Non-Healthcare Companies Expanding Into Wellbeing Globalization and Major Demand in China & India
- 61. Meditation is aPowerful Tool • 1st – Changes your relationship to fear by changing your relationship to the inner voice • 2nd – Reduces the amount of fear itself by decreasing the volume and frequency of self-referential thinking and rumination • 3rd – May reduce the seat of seat of fear itself, by shrinking the amygdala
- 62. Meditation is aPowerful Tool
- 63. No more nobleruse of technology than to bring peace to the minds of mankind.
Editor's Notes
- #2 Transformative Technology will help us.
- #4 Because creating and Abundant future requires that we answer this question. And do two things.
- #5 1) Unlock our gifts, and then to stabilize our ability to wield it reliably by the mastering our minds.
- #6 2) Address the Human challenge of fear, and the offspring of fear Internally – insecurity, anxiety –self-sabotage Externally – aggression, egotism, the inability to recruit and maintain team, fear of the unknown It might not be cool to admit to fear, but as an entrepreneur, who knows many – managing fear can be a daily thing. And also, from my time in massive organizations – fear is also in play there – especially around change and disruption.
- #8 Peter talks a great deal about FEAR
- #9 This is the amygdala, the seat of fear – keep this is mind, we will come back to it Fear is a big word, and it might sound un-relatable Another word for fear would be stress
- #11 As did Gandhi
- #12 Long term stress and fear can lead to bigger issues… We’re the most medicated group of Americans in history….
- #13 And the WHO says that Depression will be the leading disease burden by 2030…
- #14 But this is where I came from. I spent most of my career in video games, on the highest level This included operating all the Blizzard properties in China. These were my departments Massive business, massive country Orchestrated multiple nationwide launches – no small feat 70 employees, and through policies directed the work of 1000 people every day And a product that never ever rests. I was successful by all accounts, I was optimistic …and then
- #16 Then I went on a meditation retreat and in ten days had a positive psychological shift that was beyond anything I imagined I walked out: Happy – unrelated to circumstance Fearless – came to understand that this was due to a sharp decrease in what is called self-referential thinking or rumination, or by its technical term, the inner critic. We’re not talking about fear of snakes and dark alleys – but what is called psychological fear. So I left that retreat wanting to know understand what happened to me and because I had a comfort with technology and an appreciation of scale. I wanted to make happy and fearless accessible for all.
- #17 So I moved back to the US and started my lab.
- #20 And with one of the researchers I met while trying to understand my own changes. I started an online meditation course that teaches all the major families of meditation in a completely secular way. Our results are published, and peer reviewed, and they are significant. We teach online – but I wanted to learn how to reach the entire world. I knew from WoW how to reach millions, but I wanted to help Billions reach happy and fearless.
- #21 Which brought me here, last summer I graduated from the GSP program. SU is where you come when you want to use technology to solve the challenges facing mankind. SU profoundly changed me, and shaped my own moonshoot – past scaling meditation via technology – to scaling the benefits – to scaling wellbeing itself. Because my biggest take-away from GSP is that…
- #22 Point 1: Abundance is not a technical challenge – it’s a human challenge. Imagine if this conference ran for 10 weeks, 9am to 10PM, 6 days a week – That’s GSP. And like your experience at this conference – you hear one extraordinary person after the next describing work that is groundbreaking. But by the end of experiences like this – from a technical standpoint, You move from “IF” to “WHEN” Its no longer, IF we solve water, or food, or any of the GGCS, its WHEN Every day there is a breakthrough, this is the most exciting time to be alive Point 2: Listening to the speakers at GSP, I noticed that some of the hardest challenges these people described faced were human – human fear, stress and anxiety – their own and that of others. Thinking differently isn’t always easy – and family, friends, companies, communities are not always receptive. Addressing fear, stress and anxiety, are CRITICAL because they hijack the mind – making it difficult to collaborate, negotiate or to accept others – key to solving the GGCs
- #23 So the proposition of Transformational Technology is this A use case set towards turning exponential technology towards supporting our mental and emotional wellbeing Lowering the noise and improving the signal, so that mankind can get focused on creating abundance We put a man on the moon – we can do this.
- #24 Mediation is NOT option for Transformative Leaders The Panel from last Saturday – I spoke to al of them, they all meditate
- #25 Thank you so much for being here. I am very grateful for the opportunity to share this with you. My intention is that by the end of this talk you will understand a growing, but currently hidden sector and how this sector can accelerate solving the Grand Global Challenges Facing Mankind. I’m here to announce the TT200 – the annual list of the innovators who are using science and technology to impact human mental and emotional wellbeing.
- #28 Question: What are people willing to do to have less of these….
- #29 …and more of these?
- #30 Answer: A lot. They are already trying, but it’s hidden inside of other markets. 2015 #s Demand exists as do the markets…
- #31 Why is this happening now?
- #32 So lets talk about stress.
- #33 This is the 2015 Stress in America report…if you think stress is going down, your wrong, its not
- #34 If you think stress is an American thing – you’re wrong, its not This is a global EEP report on over 100K employees at major corporations Stress is off the charts
- #35 If you think its only adults, again, your wrong Children and young adults are experiencing stress in record amounts
- #38 Exponential technologies are coming online and accelerating…
- #39 There are major advances in medicine…. But also some well established areas of study have been unleashed by exponential technology… For example, HRV was a minor matter until combined with scale and data at scale.
- #40 Exponential Tech + Medical advances are driving personalized everything and we’re interacting with computers and devices in greater #’s The number of connected devices is projected to grow from 22.9B in 2016 to 50.1B by 2020, attaining a 21.62% CAGR in four years.
- #41 Natural progression – we are so curious – we ask questions…. Now that we are saturated by tech – and have absorbed the productivity and efficiency gains and are moving onto questions about quality…
- #42 Now the question we are beginning to ask is – what else can this do for us? TransTech is exploding in start-up clusters around the world – and I believe its due to this question.
- #43 And these questions…. The new answer are enabled by exponential technology Granular monitoring via sensors Data analytics recognizing patterns between stimulus and mood over time allowing for adaptation Coaching enhanced by AI? Any technology use-case dedicated to helping you to feel better, more alive, more connected, more like your aspirational self, who you want to be day-to-day is Transformative Technology
- #44 Why wouldn’t this hold true for wellbeing?
- #45 So this is a joke – but it isn’t…. In tech, a lot of people are staring to meditate – its when the 1st exit, 2nd spouse, and 3rd Tesla doesn’t make you happy – you know you have a problem One of the key drivers in the growth around Transformative Technology are the entrepreneurs who are diving in and the investors who are following them. The people like me, who have an experience, and are also analytical and technical and want to expand it I was on the corporate hierarchy of needs Everyone probably has one for their company, country or sector.
- #46 This is important bc it has happened before Many trace today’s wearable devices back to the QS movement. That movement also had tech entrepreneurs and investors on the forums, and when a critical mass combined with market opportunity it happened, and were sitting at 80MN devices, looking towards 245MN devices by 2019
- #47 These are the ten areas of Transformtaive Technology that I track…
- #48 I see it this way – and of course its exponential Key thing to remember And as a spectrum – Mental Health is not OVER there and extraordinary wellbeing is not OVER there In any one life-time we, or those we love, may move anywhere along the spectrum The opportunity – especially with extended lifetimes is for a wellbeing beyond our imaginations A wellbeing already described by the humans who have reached it – often through contemplative practices
- #50 PNSE is triggerbale through meditation
- #51 So as we take a look at this list – keep this in mind Now that you have an understanding
- #53 I’d like to present some of the TT200 Class of 2016
- #54 Let me show you a few…
- #55 These are my favorites The world will be filled with smart devices and AI, and they will need to know how we feel. Think about how mad you get on the automated call system – imagine when every item in your house talks to you. Your phone knows more about you than your mother – right now its mostly advertisers who are using your digital exhaust to decode your psychology – why not use that information for yourself
- #61 I’ll leave you with this. People often ask me the connection between mediation and technology. I would say, it outlines a potential psychological state. A bit of a North Star.
- #62 Meditation is a powerful tool It has many benefit for health, but I want to talk about fear You can learn a lot of tricks about how to manage fear But the way to actually address it directly is through meditation 1- Changes your relationship to fear 2- reduces the amount of fear itself by reducing the volume and frequency of the voice 3 – reduces the seat of fear itself by reducing the amigdayla Brain scans of monks have shown smaller amigdhalas This is relevant to us bc - One of Fears children is scarcity thinking, and zero sum human interaction - For Transformtive Leaders dedicated to Abundance, changing our relationship to the voice is essential
- #63 Meditation is a powerful tool It has many benefit for health, but I want to talk about fear You can learn a lot of tricks about how to manage fear But the way to actually address it directly is through meditation 1- Changes your relationship to fear 2- reduces the amount of fear itself by reducing the volume and frequency of the voice 3 – reduces the seat of fear itself by reducing the amigdayla Brain scans of monks have shown smaller amigdhalas This is relevant to us bc - One of Fears children is scarcity thinking, and zero sum human interaction - For Transformtive Leaders dedicated to Abundance, changing our relationship to the voice is essential
- #64 No more nobler use of technology than to bring peace to the minds of mankind.
- #65 Here is the opportunity You can help unlock human potential through technology 1st – Find your gift, and stabilize your ability to wield it through mastering your mind 2nd – Use exponential technology to bring that same ability to others 3rd – Focus on pushing the envelope on human wellbeing. Most of the activity is focused on mental support There is no nobler a task for technology than to be applied to the obstacle common to all the GGCs –Human Fear
- #66 So how do we get from fear, anxiety, stress, and depression to Abundance? To a place where we can work together to create this future? Where we can have the important conversations we need to about AI, genetic engineering, space and more?
- #67 And actually it looks a lot more like this…around the world, all faiths, atheists, people of all kinds
- #68 So DO IT for the skills you’ll develop -- the clarity, focus, and concentration DO it for stamina and health - 10x9 is not overnight, you’ll need the resilience
- #69 But also, do it for Joy and Love and Freedom – you deserve to feel that way Do it for you May you find happiness, and the root of al happiness and may you positively impact the lives of a Billion people Namaste