Why Seo For Social Media Nataliya Yakushev Sri Nagubandi
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This document discusses how SEO (search engine optimization) and social media can benefit each other. It explains that search engines like content from social media sites and that social sharing can help websites rank higher organically. It also provides tips for optimizing social media profiles, pages, and content to help rankings. Key platforms discussed include blogs, forums, social networks like Twitter and Facebook, and social shopping/search sites.
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Why Seo For Social Media Nataliya Yakushev Sri Nagubandi
- 1. SEO for Social Media By: Nataliya Yakushev & Sri Nagubandi http://www.srinagubandi.com ([email protected]) http://webmill.blogspot.com Twitter: @srinagubandi @verysocial
- 2. Agenda How Can Social Media Help Your SEO Goals? How Can SEO Can Help Your Social Media Campaigns? SEO + Social Media =
- 3. Social Media + SEO http://sncr.org/wp-content/uploads/2008/08/new-influencers-study.pdf
- 4. Social Media Can Generate Top Rankings Search Engines Like Social Media Sites! Social News Sites Bookmarking Blogs Community Forums Social Networking Sites Wiki Social Shopping Sites Social Search Sites
- 5. Wiki Forum Forum Social Shopping Social News
- 6. Social News Sites Digg Reddit Mixx Google can rate Digg results above all other news sources
- 7. Bookmarking Delicious Furl Blinklist Folkd NetVous Simpy Backflip Mister-Wong Bibsonomy LinkaGoGo Spurl Feedmarker MyLinkVault Connectedy SpotBack MyVmarks A1 Webmarks OYAX TeDigo MyPIP SyncOne Yattle Space-Ed : No-Follow Tag , but get you rankings in natural search Do-Follow Tags , Gets you the link juice
- 8. Blogs Blogs that are updated regularly can rank well in Google
- 9. Blogs Reasons to use the WordPress Platform: Engines loves WordPress! WordPress comes with several built in search optimization tools, including the ability to use .htaccess to create apparently static URLs called permalinks , blogrolling , and pinging . There are also a number of third party plugins and hacks which can be used for SEO. Ultimate Tagging Ability Ultimate link control (do-follow or no-follow plug-ins) You can host your own domain and control all data It’s FREE!
- 10. Community Forums Engines like Social Networks and Forums for fresh content Depends on the forum engine it can get ranked very well and quick Great potential exposure to rank well for: Product Names Brand names Personal Brand
- 11. Social Networking Sites: The Possibilities Twitter Wiki Corporate Blogs FaceBook Page Social Network
- 12. Optimizing Social Networking for SEO Be consistent Same Name, Same Brand, Same Logo/Icon/Picture Optimize for one-two keywords (brand name, product name, campaign name, your personal name, etc) Reserve your selected keyword on every social network Set up RSS feed or use a aggregator like ping.fm
- 13. Optimizing Social Networking for SEO Wikis often top search results and gets quality traffic Update your Wiki often Build a community that will contribute Promote your Wiki Keep it of the highest quality
- 14. Optimizing Social Networking for SEO Social Shopping Sites Kaboodle.com Thisnext.com Polyvore.com Wists.com Wishpot.com StyleHive.com Osoyou.com Etsy.com
- 16. Social Search Sites People powered search engines are mixing social media and search Use a consistent profile name Select a niche or your area of expertise to answer questions Participate often Don’t spread yourself too thin; find the right social search site and stick with it Be prepared for negative comments/feedback and aggressive spamy competitors/posts http://mashable.com/2007/08/27/social-search/ - 40+ social search engines
- 17. What To Do Optimize Your Website for Social Media Make Sharing and Bookmarking easy and smart (buttons, widgets, links – visible call to action). Create a custom bookmark widget tailored for your niche. Offer RSS Apply SEO basics to every piece of the content on your site Optimize Title, URL and Copy for keywords Secure Links without <no follow> attribute Try to get a compelling content that will secure you natural; back-links Have fun! Be Social! Engage! Be Polite & Courteous!
- 18. What to Do Have fun! Be Social! Engage! Be Polite & Courteous!