CLICK TO EDIT
MASTER TITLE
STYLE
Why Silicon Valley Continues to
Innovate and Rock the World
Rich Mironov
Market Insights Conference
13/14 November 2014
1
© Rich Mironov, 2014
• Veteran product manager/exec/strategist
• HP, Tandem, Sybase, 5 B2B startups as
“product guy” or CEO
• The Art of Product Management
• First Product Camps, first agile
product manager/owner tracks
ABOUT RICH MIRONOV
2
Ø San Francisco is the center of the (tech) universe
Ø Network effects are huge
Ø Innovation as a cultural attitude
Ø What are the next few revolutions
(and where will they happen)?
AGENDA
3
Historical accidents?
• Fashion design: Paris, Milan
• Stock markets: London, NYC
• Automobile design: Detroit, Tokyo, Stuttgart
• Pharmaceuticals: Basel, Brentford, New Brunswick
• Security software: Tel Aviv
GEOGRAPHIC SPECIALIZATION AND
NETWORK EFFECTS
4
• Stanford University (1891)
• Hewlett-Packard (1939): electronic test equipment
• Fairchild Semiconductor (1957): integrated circuits
• Varian (1948): vacuum tubes, radiation therapy
• Intel (1968), Arpanet (1969), Xerox PARC (1970),
Lucasfilm (1971), Atari (1972), Apple (1976), BSD UNIX
(1977), Oracle (1977), 3Com (1979), Adobe (1982)…
SILICON VALLEY’S
HISTORICAL ACCIDENTS
5
• Most established tech companies
• Most startups, most incubators
• Most venture capital
• Largest tech employment market, most job mobility
• Depth of experienced tech veterans, managers,
mentors, researchers, role models
• Easiest place in the world to grow a tech startup
NETWORK EFFECTS MATTER
6
• 16,000+ open jobs for software engineers
• 1800+ open jobs for product managers
• 4000+ startups
• Every café is filled with hackers, pitch decks, lean
startups, angel investors, recruiters
• Tech is our local sport
SILICON VALLEY TODAY
7
VENTURE CAPITAL
8
$24B
$20B
€4B
SOCIAL NETWORKING
9
Silicon Valley Rest of USA Europe Asia
Apple
Google
Oracle
Intel
Facebook
eBay
HP
VMware
Yahoo
Salesforce
Twitter
LinkedIn
Microsoft
IBM
AT&T
Amazon
Verizon
Dell
Ericsson
SAP
Nokia
Philips
Alibaba
Samsung
NTT
Tencent
Foxconn
Baidu
Hitachi
Panasonic
Toshiba
LG Electronics
Sony
LARGEST ELECTRONICS/TECH/
COMPUTER COMPANIES
10
Sorted by market cap, > $15B
• Company half-life is short: product managers work
for many companies in their careers
• Employment velocity à deep personal networks
• Startups always trying to disrupt
existing business models
• “What did you learn at your
last company?”
INNOVATION AS A CULTURAL VALUE
11
• Except for people, software startups cost $0
• Talent and speed-to-market matter
• Find the smartest people at any price
• Validate, build, launch, repeat
• Profitability is entirely about scale
• Can we reach 10M users? 100M? 1B?
SOFTWARE ECONOMICS IS ABOUT
TALENT, SPEED AND GROWTH
12
• Free or cheap for
thousands of attendees
• “We can validate any
product idea and build a
prototype by Sunday
afternoon”
• Build/measure/learn at
warp speed
LEAN STARTUP WEEKENDS AND
HACKATHONS
13
OUR ROCK STARS ARE INNOVATORS,
CEOs, CTOs, ENGINEERS, FOUNDERS
14
• Transportation: Uber, Google autonomous car, Tesla, SpaceX
• Mobile: software IP crushing hardware value
• Wearable computing
• Biotech: bioengineering components
• Internet of Things: billions of smart, interconnected devices
• Manufacturing: 3D printing, Do-It-Yourself movement
• Investing: automated portfolios
• Software-Defined Networks
• Every corporate function/department
• Engineering, Finance, Sales, Marketing, HR, Real Estate…
INDUSTRIES TO BE DISRUPTED
OR CREATED
15
• We want to disrupt industries
and reach B’s of users worldwide
• Rules (laws) are local or national
• Some rules are outdated, others
designed to maintain status quo
• Market momentum often wins
• Second choice: high-priced lawyers
WE OFTEN IGNORE RULES
(AND SOMETIMES LAWS)
16
• Speed matters: time is the enemy
• Funding exists, technology is not unique
• Biggest waste is building the wrong product
• Validate, validate, validate, validate
• Paper prototypes, integration testing, early adopters, beta
• Revenue outvotes politics
• Product management tied to revenue
HOW THIS CHANGES PRODUCT
MANAGEMENT
17
CLICK TO EDIT
MASTER TITLE
STYLE
Voltaire (1772):
“The perfect is the
enemy of good”
18
CLICK TO EDIT
MASTER TITLE
STYLE
Muhammad Ali:
“Everyone has a plan
until they get punched
in the nose.”
19
• Target worldwide markets
• Expect multiple competitors in every segment
• Open a Silicon Valley office
• Urgency, talent, venture money, partners, foolish optimism
• Fail fast, learn fast, ship often
• Velocity and market momentum beat perfection
HOW TO COMPETE FROM STOCKHOLM
20
CONTACT
Rich Mironov, CEO
Mironov Consulting
RichMironov
@RichMironov
Rich@Mironov.com
+1-650-315-7394
21

Why Silicon Valley Continues to Innovate and Rock the World

  • 1.
    CLICK TO EDIT MASTERTITLE STYLE Why Silicon Valley Continues to Innovate and Rock the World Rich Mironov Market Insights Conference 13/14 November 2014 1 © Rich Mironov, 2014
  • 2.
    • Veteran productmanager/exec/strategist • HP, Tandem, Sybase, 5 B2B startups as “product guy” or CEO • The Art of Product Management • First Product Camps, first agile product manager/owner tracks ABOUT RICH MIRONOV 2
  • 3.
    Ø San Franciscois the center of the (tech) universe Ø Network effects are huge Ø Innovation as a cultural attitude Ø What are the next few revolutions (and where will they happen)? AGENDA 3
  • 4.
    Historical accidents? • Fashiondesign: Paris, Milan • Stock markets: London, NYC • Automobile design: Detroit, Tokyo, Stuttgart • Pharmaceuticals: Basel, Brentford, New Brunswick • Security software: Tel Aviv GEOGRAPHIC SPECIALIZATION AND NETWORK EFFECTS 4
  • 5.
    • Stanford University(1891) • Hewlett-Packard (1939): electronic test equipment • Fairchild Semiconductor (1957): integrated circuits • Varian (1948): vacuum tubes, radiation therapy • Intel (1968), Arpanet (1969), Xerox PARC (1970), Lucasfilm (1971), Atari (1972), Apple (1976), BSD UNIX (1977), Oracle (1977), 3Com (1979), Adobe (1982)… SILICON VALLEY’S HISTORICAL ACCIDENTS 5
  • 6.
    • Most establishedtech companies • Most startups, most incubators • Most venture capital • Largest tech employment market, most job mobility • Depth of experienced tech veterans, managers, mentors, researchers, role models • Easiest place in the world to grow a tech startup NETWORK EFFECTS MATTER 6
  • 7.
    • 16,000+ openjobs for software engineers • 1800+ open jobs for product managers • 4000+ startups • Every café is filled with hackers, pitch decks, lean startups, angel investors, recruiters • Tech is our local sport SILICON VALLEY TODAY 7
  • 8.
  • 9.
  • 10.
    Silicon Valley Restof USA Europe Asia Apple Google Oracle Intel Facebook eBay HP VMware Yahoo Salesforce Twitter LinkedIn Microsoft IBM AT&T Amazon Verizon Dell Ericsson SAP Nokia Philips Alibaba Samsung NTT Tencent Foxconn Baidu Hitachi Panasonic Toshiba LG Electronics Sony LARGEST ELECTRONICS/TECH/ COMPUTER COMPANIES 10 Sorted by market cap, > $15B
  • 11.
    • Company half-lifeis short: product managers work for many companies in their careers • Employment velocity à deep personal networks • Startups always trying to disrupt existing business models • “What did you learn at your last company?” INNOVATION AS A CULTURAL VALUE 11
  • 12.
    • Except forpeople, software startups cost $0 • Talent and speed-to-market matter • Find the smartest people at any price • Validate, build, launch, repeat • Profitability is entirely about scale • Can we reach 10M users? 100M? 1B? SOFTWARE ECONOMICS IS ABOUT TALENT, SPEED AND GROWTH 12
  • 13.
    • Free orcheap for thousands of attendees • “We can validate any product idea and build a prototype by Sunday afternoon” • Build/measure/learn at warp speed LEAN STARTUP WEEKENDS AND HACKATHONS 13
  • 14.
    OUR ROCK STARSARE INNOVATORS, CEOs, CTOs, ENGINEERS, FOUNDERS 14
  • 15.
    • Transportation: Uber,Google autonomous car, Tesla, SpaceX • Mobile: software IP crushing hardware value • Wearable computing • Biotech: bioengineering components • Internet of Things: billions of smart, interconnected devices • Manufacturing: 3D printing, Do-It-Yourself movement • Investing: automated portfolios • Software-Defined Networks • Every corporate function/department • Engineering, Finance, Sales, Marketing, HR, Real Estate… INDUSTRIES TO BE DISRUPTED OR CREATED 15
  • 16.
    • We wantto disrupt industries and reach B’s of users worldwide • Rules (laws) are local or national • Some rules are outdated, others designed to maintain status quo • Market momentum often wins • Second choice: high-priced lawyers WE OFTEN IGNORE RULES (AND SOMETIMES LAWS) 16
  • 17.
    • Speed matters:time is the enemy • Funding exists, technology is not unique • Biggest waste is building the wrong product • Validate, validate, validate, validate • Paper prototypes, integration testing, early adopters, beta • Revenue outvotes politics • Product management tied to revenue HOW THIS CHANGES PRODUCT MANAGEMENT 17
  • 18.
    CLICK TO EDIT MASTERTITLE STYLE Voltaire (1772): “The perfect is the enemy of good” 18
  • 19.
    CLICK TO EDIT MASTERTITLE STYLE Muhammad Ali: “Everyone has a plan until they get punched in the nose.” 19
  • 20.
    • Target worldwidemarkets • Expect multiple competitors in every segment • Open a Silicon Valley office • Urgency, talent, venture money, partners, foolish optimism • Fail fast, learn fast, ship often • Velocity and market momentum beat perfection HOW TO COMPETE FROM STOCKHOLM 20
  • 21.
    CONTACT Rich Mironov, CEO MironovConsulting RichMironov @RichMironov [email protected] +1-650-315-7394 21