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Why Smart Brands Use Characters
Smart brands use characters to create a feel-good experience that helps consumers navigate the overwhelming array of products and services available today. Characters provide entertainment, emotional connection, and memorability, making consumers more receptive and inclined to trust the brand. This approach demonstrates the brand's care for customer feelings, suggesting they prioritize quality and service.
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Why Smart Brands Use Characters
- 1. Why smart brandsuse Characters
- 2. It’s 10 000BC. Life was kind of simple.
- 3. You had todo two things: find food …
- 4. … and youhad to try not to become food.
- 5. Other people wereimportant to your survival.
- 6. 1. The sawthings you missed
- 7. 2. They gaveyou useful stuff.
- 8. 3. They offeredyou great services.
- 9. There was aproblem though: not everyone offered the same quality products.
- 10. … and someoffered really bad services.
- 11. Figuring out whoyou could trust and work with was a big problem
- 12. After much deliberationwe figures out a really cool formula. But it turned out to be very, very complicated.
- 13. To solve theproblem the mind came up with a clever solution: it notified us about the result of all it’s calculations with a single emotion called Feel Good.
- 14. If you hada good feeling about someone it was OK to trust them.
- 15. Today you haveloads of people who want you to have their products and services.
- 16. With all thenoise it has again become difficult to figure out who you should trust.
- 17. The questions is:“where is the Feel Good in all this Blah, Blah, Blah?”
- 18. And that iswhy smart brands use characters.
- 19. Characters promise youa Feel Good experience that gets the brand through the door.
- 20. Character are synonymouswith entertainment: captivating, refreshing, resonates, great personalities, fun stories, emotional connection, engaging, different, memorable …
- 21. Entertainment automatically putsyou in a more relaxed mood.
- 22. And when youare relaxed you tend to be more inclined to pay attention to what someone is telling you.
- 23. But does thecharacter necessarily imply the product is good?
- 24. No, but itsays a lot about the people behind the product or service.
- 25. It says theyreally care about how you feel about them and their products and services.
- 26. And if theycare about how you feel they are going to make sure they look after you.
- 28. WAKSTER - givingpeople a reason to love your brand. If you want to add personality to your brand, get in touch with me today! Visit my Website to see examples of business videos featuring some of my characters. www.wakster.com