Why Social Media is On FIRE!
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The document discusses the importance of social media for business, highlighting its benefits such as increased brand exposure and customer engagement. It addresses common myths surrounding social media usage and provides best practices across various platforms like Facebook, Twitter, and Instagram. Additionally, it emphasizes the significance of customer service and providing valuable content to succeed in social media marketing.
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Why Social Media is On FIRE!
- 1. AND HOW TO BRING THE HEAT W H Y SOC IAL MED IA IS ON FIRE
- 2. FUN FACTS: • Over six years multifamily experience • Recipient of 2013 PR News Social Media Icon Award • Featured in Huffington Post & Social Media Examiner Gillian Luce Reed & Associates Marketing [email protected] Twitter: @GillianLuce HELLO!
- 3. 1. WHY SOCIAL MEDIA 2. PLATFORMS THAT MAKE SENSE 3. HOW YOU CAN STAND OUT AGENDA
- 4. 1I HAVE A BURNING QUESTION FOR YOU WHY SOCIAL MEDIA?{ }
- 5. 70% OF THE U.S. POPULATION HAS AT LEAST ONE SOCIAL NETWORKING PROFILE. “ “ Source: Statistica
- 6. Remain Competitive Build Relationships Provide Customer Service Improve Search Rankings Create Brand Consistency Increase Exposure and Traffic to Your Website Drive LEADS! BENEFITS OF SOCIAL MEDIA
- 7. 64% OF SALES PROFESSIONALS REPORTED CLOSING AT LEAST ONE DEAL IN 2014 AS A DIRECT RESULT OF USING SOCIAL MEDIA. “ “ Source: Forbes
- 8. MYTH! Social Media is FREE Fact: Social media sites take time to maintain. You can’t just set it and forget it!! MYTH! Anybody Can Do It Fact: Anyone can participate in social media, but you must identify a social media strategy to be successful. MYTH! Build It and They Will Come Fact: Social media is NOT an overnight process. Give consumers a reason to flock to your page! MYTH! Social Media is All I Need Fact: Social media is not meant to replace other marketing efforts, but rather complement them. It is more successful in combination with other media (e.g., print, mobile marketing, text messaging, web site, email marketing). MYTH! Social Media Invites Negative Comments Fact: Negative comments are posted on social media sites whether your brand is there or not! Don’t combat or ignore a negative comment; respond by providing customer service. Turn those customers into brand evangelists by listening and taking action. SOCIAL MEDIA MYTHS
- 10. Let’s look at the facts: 69% of all consumers will search the internet for online reviews of a product or service before making a decision to purchase. 72% of consumers will consider buying a product or service with a 3-star rating, however only 27%of consumers will consider a product or service with a 2- star rating. Source: WebRepublic REPUTATION MANAGEMENT
- 11. REPUTATION MANAGEMENT 101 Review Online Communities Take Inventory Draft Positive Responses • Never write a response while angry! • Always assume the consumer is right, even if they’re not. Respond Accordingly Keep Monitoring
- 12. 2TOO HOT TO HANDLE? PLATFORMS THAT MAKE SENSE { }
- 14. FACEBOOK DO’S OF FACEBOOK: • Use a recognizable profile picture • Coordinate cover photos, pinned post and profile call-to-actions • Use tracking URLs and Facebook Insights • Capitalize on visual assets • Build relationships and interact • Spell check before posting DON’TS OF FACEBOOK: • Leave the ‘About’ section blank • Post too often or infrequently • Ignore any engagement (good or bad) • Dedicate more than 20% of your content to sales
- 15. DO’S OF TWITTER: • Be a resource and offer value • Provide quality vs. quantity • Tweet with industry professionals, clients and consumers • Include links to your web sites and other social media profiles • Promote specials and resident events • Take polls/surveys • Be personal DON’TS OF TWITTER: • Tweet everything that comes to your mind • Forget to take the time to self-edit your posts before hitting send • Over think it! Normal abbreviations and 'text' lingo are appropriate • Make it all about SALES TWITTER
- 16. PINTEREST DO’S OF PINTEREST: • Keep consistent branding with other channels • Tell a story with your brand • Get social and build relationships • Provide resources • Optimize pins and drive traffic • Create group pin boards and crowdsource DON’TS OF PINTEREST: • Use solely for direct marketing • Forget the primary audience • Pin anything and everything • Overuse hashtags
- 17. LINKEDIN DO’S OF LINKEDIN: • Keep consistent branding with other channels • Provide a detailed description of the company • Nurture relationships • Use simple language, including keywords and a call-to-action • Customize your URL • Join industry specific groups • Respond promptly DON’TS OF LINKEDIN: • Self promote • Post faulty links • Provide content frequently and infrequently • Be negative
- 18. GOOGLE+ DO’S OF GOOGLE+: • Use visuals • Share content consistently • Actively grow your audience • Take advantage of SEO value • Put a +1 button on your site • Create a community • Ask for reviews • Follow other businesses DON’TS OF GOOGLE+: • Neglect your profile (branding and content) • Forget about ‘circles’ • Confuse Google+ with other networks • Run contests or create promotional offers
- 19. INSTAGRAM DO’S OF INSTAGRAM: • Write a good bio for the account and link to website • Invest in high-quality images, create quotes • Develop a posting strategy • Include strategic hashtags • Engage and nurture relationships DON’TS OF INSTAGRAM: • Post too frequently • Ignore followers • Forget to follow back • Overuse hashtags • Overlook tracking your results
- 20. 3ALL FIRED UP NOW? HERE’S HOW YOU CAN STAND OUT { }
- 24. IF YOU SELL SOMETHING, YOU MAKE A CUSTOMER TODAY; IF YOU HELP SOMEONE, YOU MAKE A CUSTOMER FOR LIFE. - JAY BAER “ “
- 25. Help your customers learn Help them plan Help them enjoy HOW TO PROVIDE YOUTILITY
- 26. CONTENT THAT PEOPLE CARE ABOUT PROVIDE
- 27. CONTENT IS FIRE AND SOCIAL MEDIA IS GASOLINE. - JAY BAER “ “
- 29. CONTESTS EVERYONE LOVES FREE STUFF HOST
- 30. CONTESTS
- 32. EMPLOYEE ACTIVATION A 12% INCREASE IN BRAND ADVOCACY = 2X INCREASE IN REVENUE GROWTH. SOCIALLY ENGAGED COMPANIES = 57% MORE LIKELY TO GET MORE SALES LEADS. “ “ Source: National Business Research Institute
- 33. THANK YOU