Wide Vision Technologies Ltd
- 1. Presented By : Wide Vision Technologies Ltd www.widevision.co.in
- 2. Definition SEO Stands for Search Engine Optimization. SEO is all about optimizing a web site for search engines. SEO is the process of designing and developing a web site to rank well in search engine results. SEO is to improve the volume and quality of traffic to a web site from search engines.
- 3. Top Search Engines Google Yahoo Bing AltaVista Lycos Ask
- 4. How Search Engine Work Search engines perform several activities in order to deliver search results Crawling – It is the process of fetching all the web pages linked to a web site. This task is performed by a software, called a crawler or a spider. Indexing – It is the process of creating index for all the fetched web pages and keeping them into a giant database from where it can later be retrieved. Essentially, the process of indexing is identifying the words and expressions that best describe the page and assigning the page to particular keywords.
- 5. Processing - When a search request comes, the search engine processes it . i.e. it compares the search string in the search request with the indexed pages in the database. Calculating Relevancy - Since it is likely that more than one pages contains the search string, so the search engine starts calculating the relevancy of each of the pages in its index to the search string. Retrieving - The last step in search engines' activities is retrieving the best matched results. Basically, it is nothing more than simply displaying them in the browser.
- 6. Types of SEO White Hat SEO Black Hat SEO Gray Hat SEO
- 7. White Hat SEO White Hat SEO describes the ethical practices used by web designers to optimize a website in order achieve optimal online visibility for specified keywords. White Hat SEO techniques promote long term results conform to Google's SEO guidelines and is regarded as being the most effective process of website promotion.
- 8. Black Hat SEO Black Hat SEO is the opposite to White Hat SEO and as such is deemed as being unethical. Black Hat SEO is considered to be an aggressive SEO tactic and as such tend to ignore fundamental search engine guidelines. Although these practices can generate quick results, they are more often than not short term. Choosing to implement Black Hat SEO techniques to increase your website's online visibility and ranking should be discouraged as your website may very well be banned from major search engines.
- 9. Gray Hat SEO Gray hat SEO is SEO techniques that take more risks than white hat SEO techniques but aren't likely to get your site banned from search engines. They're questionable SEO techniques but not in the same category as black hat SEO techniques. However, what's considered gray hat SEO today might be black hat SEO next year
- 10. SEO Techniques On-Page SEO Optimization Off-Page SEO Optimization
- 11. On-Page SEO Optimization On Page SEO is the first thing to look at and it has to do with keywords within the pages themselves. On page SEO or search engine optimization is making sure that your website is as search engine friendly as possible. If your website is not optimized then you have less chance of getting good results in the search engines
- 12. On-Page SEO Checklist: Always start with keyword selection, research and testing Meta Description tag ALT tags H1 tags URL structure Internal linking strategy Content Keyword density Site maps, both XML and user facing Usability and accessibility Track target keywords Expect results in 6-12 months
- 13. Off-Page SEO Optimization Off page SEO or search engine optimization is doing things off site to improve your sites search engine rankings. The only thing you can do off site to increase your rankings is build up more links. More links will generally lead to better Google PageRank and better search engine rankings
- 14. Off-Page Optimization Techniques Article Submissions Directory Submissions Press Release Submissions Classified Submissions Blog Commenting Forum Posting Yahoo Answering
- 15. Thank You