Winning with Data
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The document discusses the importance of operationalizing data and fostering a culture of curiosity within organizations to understand and leverage data effectively. It emphasizes asking fundamental questions about business performance and adapting to changing ecosystems. The authors highlight the necessity of education, tooling, and instrumentation as key components in this transformation.
Winning with Data
- 1. Winning with Data July 28, 2016
- 2. Housekeeping • We will take questions as they come in and at the end. • You should see a Q&A box on the right side of your screen. • There is a button marked “Q&A” on the bottom menu. • We are recording this • We will send you the recording tomorrow. • We will send you the slides tomorrow. RecordingQ&A
- 6. WHY WE WROTE A BOOK 7 A trend was emerging among successful “data companies” A shift from “rearview mirror” to using data operationally; at all levels The tech is an enabler; but it’s really about the people and the culture We saw a lot of case studies that are worth telling
- 9. 9 Curiosity is the Key It all starts with the why: Why did revenue decline last quarter? Why did our marketing campaigns’ CPA outperform Why do certain account executives close sales faster? Millions saw the Apple fall; Newton was the only one who asked ‘why?’ Bernard Baruch
- 10. 10 The Illusion of Truth Our businesses and ecosystems change but we don’t realize it. The biggest taxi company owns no taxis and the biggest hotelier owns no real estate
- 11. 11 Changing the Way We Operate 1. 2. 3. Instrumentation Education Tooling
- 12. 12 1. 2. 3. 4. Curiosity gets you to the Why The Why reveals the reality Getting to the Why requires... Instrumenting, Educating and Tooling SUMMARY
- 13. Q&A 12
- 14. THANK YOU!