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Wirral Business Fair Hootsuite Presentation
This document provides an overview of managing social media campaigns with Hootsuite. It discusses why social media is important for businesses and introduces Hootsuite as a social media management platform. Hootsuite allows users to schedule posts, discover content, generate analytics, and aid in social listening and engagement across multiple social media profiles and platforms. The presentation outlines how to set up a Hootsuite dashboard and streams, use features like scheduling, publishing, and mobile access, and find additional apps to enhance the Hootsuite experience. It promotes social media training and certification courses through the Social Media Academy.
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Wirral Business Fair Hootsuite Presentation
- 1. MANAGING YOUR SOCIALMEDIA CAMPAIGNS WITH HOOTSUITE Jeanne hatton – Social Media Academy - @2DaysSocialAge Twitter: @jeannehatton Linkedin: jeannehatton Email: [email protected] Hootsuite Certified Professional Hootsuite Solution Partner
- 2. ME Owner UnitiSolutions Ltd (18 years) Live in Willaston Training and Consultancy Social Media / Social Business / Hootsuite Microsoft SharePoint Microsoft Office 365 Microsoft Yammer IBM Collaboration Solutions
- 3. AGENDA What isSocial Media and why use it? Social Media Management with Hootsuite Why use Hootsuite What can Hootsuite do for my business
- 4. WHY SOCIAL MEDIA Why is social media receiving so much attention? Ongoing decline of mainstream media Ability to connect with customers on a different level New prospecting techniques Bypass traditional media and take message direct to the customer not saying traditional media is dead 73% of all adults use Social Media
- 5. Gartner predicts ¼of businesses will lose market position
- 6. SOCIAL AUTHORITY –WHY IS IT IMPORTANT Huge impact of search – more than 85% of B2B decisions are done by search New marketing is done by trust – need to become a “trusted advisor” All about doing more with expertise – builds individual Social Authority Give expertise freely to grow your social capital
- 7. HOOTSUITE What isHootsuite A social media management platform Can schedule posts Can discover content Can generate analytics Can aid social listening and social engagement SOCIAL MEDIA ACADEMY @2DAYSSOCIALAGE @TWIRRAL1 @JEANNEHATTON
- 8. WHY USE HOOTSUITE Adidas,Orange, FC Barcelona, Eurostar International, Oakley, ANZ Ban, Virgin, Sony, IKEA, Hard Rock, WWF and many more ………….
- 10.
- 11. SEE THE BIGPICTURE – manage your social media profiles from a single dashboard. Post, tweet, share and comment without leaving Hootsuite
- 12. GETTING STARTED AddingTabs Like a filing cabinet – each tab is a file Could be for each client Can list search results and mentions
- 13. ADDING STREAMS Streamsare columns of information underneath each tab Can set up 10 streams to each tab Streams can be from different profiles If it is Facebook can set up a page
- 14. SOCIAL LISTENING Listento your prospects Listen to your customers Listen to your competitors Listen for any mention of your brand or company - or
- 15. IMAGES – BESTPRACTISE 1.TWITTER IMAGES SIZES header photo: 1500 x 500 2.Profile photo: 400 x 400 FACEBOOK IMAGE SIZES 1.profile image: 180 x 180 px 2.highlighted image: 1200 x 717 px 3. shared link: 1200 x 627 px LINKEDIN IMAGE SIZES 1. Standard logo: 100 x 60 2. Banner image: 646 x 220 minimum 3. Career cover photo: 974 x 300 4. Square logo: 150 x 50
- 16. SHORTENING LINKS Ow.lyor ht.ly can shorten You can track using analytics - track using twitter analytics when you shorten a link You can choose a thumbnail if sending it out to Facebook
- 17. TRACK YOUR SUCCESS – easy to read reports deliver real-time results of your reach across the social web
- 18. SCHEDULE – CREATENOW AND SHARE LATER
- 19. SCHEDULING Bulk schedulingallows you to enter all your tweets into a spreadsheet and upload to Hootsuite Bulk scheduling allows you to schedule up to 200 messages at a time Put all urls into " marks. When they are uploaded they are shrunk into trackable owly links
- 20. PUBLISHER Find contenteasily Use composer box to send to as many social networks as you like. Schedule Drag and drop to fine tune scheduled tweets
- 21. HOOTSUITE MOBILE IOSand Android Can share – reply, retweet or translate to English Can view @twitter name and see all profile info Home page has stats, contacts and search settings Contacts – can quickly search for followers and whose following you
- 22. ADD FREE APPS – Enhance your personal dashboard with apps from the app directory such as MailChimp, Soundcloud, Tumblr, Instagram, YouTube, and more.
- 23. SHARE MORE WITHHOOTLET
- 24. ADD A TWITTERFEED Try it yourself at: https://hootsuite.com/hootfeed
- 25. Hootsuite University providesyou with expert level social media management skills and industry recognised certification so you can excel at your job and stand out from the pack. We use official Hootsuite materials in our courses. HOOTSUITE UNIVERSITY Get certified Become an expertHootsuite Certified Professional Course 17th & 18th November email jeanne@uniti- online.com
- 26. SOCIAL MEDIA ACADEMY@2DAYSSOCIALAGE We can get you set up on Hootsuite We can help you set up your dashboard and define your social strategy We can help you or your staff become Hootsuite Certified Professional(s) We can provide social media management Hootsuite Certified Professional Course 17th & 18th November In Port Sunlight Twitter training for business by Thomas Parr (@Twirral1) 1 x 4 hour session SOCIAL MEDIA ACADEMY @2DAYSSOCIALAGE @TWIRRAL1 @JEANNEHATTON Live Marketing by TwirralMarketing – Thomas Parr £50 per month
- 27. FROM THE SOCIALMEDIA ACADEMY JEANNE HATTON TWITTER: @JEANNEHATTON LINKEDIN: JEANNEHATTON EMAIL: [email protected] HOOTSUITE CERTIFIED PROFESSIONAL Thank you – if you enjoyed this presentation please tell all your followers SOCIAL MEDIA ACADEMY @2DAYSSOCIALAGE @TWIRRAL1 @JEANNEHATTON
Editor's Notes
- #5 Why is social media receiving so much attention? Ongoing decline of mainstream media Ability to connect with customers on a different level Reduce risk, improve product quality, increase customer affinity, which leads to repeat sales New prospecting techniques Importance of search to buyer discovery and decision making Bypass traditional media and take message record to the customer
- #7 The more people will begin to trust you
- #8 Hootsuite the defacto standard for management of social media management campaigns