The women's rights movement developed due to growing dissatisfaction among women with traditional gender roles following World War 2. During the war, many women had taken on jobs formerly restricted to men, giving them a taste of independence. However, postwar society encouraged women to return to being homemakers. Over time, factors like higher education rates, more women in the workforce, and new social movements empowered women to demand equal rights and challenge societal expectations. Influential figures like Eleanor Roosevelt and Betty Friedan played key roles in advocating for women's issues and establishing organizations like NOW to advance women's civil rights.