This document outlines goals, roles, and checklists for developing a WordPress website with a focus on security, performance, and quality. The goals include highest security, safe deployment, high PageSpeed scores, control, backups/restorability, and quality proof. Roles include HTML/CSS developer, WordPress developer, and CM/DevOps. Checklists cover tasks for the HTML/CSS team like image optimization and the WordPress developer like using Docker, caching, and deployment best practices. The CM/DevOps checklist addresses asset compression, caching, backups, file permissions, and image optimization.