WordPress & SEO Love for Beginners
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The document presents a comprehensive guide on integrating SEO with WordPress, featuring insights from experts Arsham Mirshah and Josh Patterson from WebMechanix. It covers essential aspects of SEO such as on-page and off-page optimization, the importance of site speed, schema markup, and tracking efforts through analytics. The guide also emphasizes avoiding bad SEO practices while providing various plugins and tools to enhance search engine marketing strategies.
WordPress & SEO Love for Beginners
- 1. WordPress & SEO Presented by WebMechanix
- 2. Arsham Mirshah, is a co-founder and COO at WebMechanix. Arsham has been on the cutting-edge of marketing technology for more than 6 years. His skills have been an integral part in each of his company’s digital marketing campaigns, as demonstrating ROI with concrete data continues growing in importance. Who are we? Josh Patterson, the Senior Digital Strategist at Columbia, MD based internet marketing firm WebMechanix. With over six years of professional SEO experience, Josh has helped countless businesses of all sizes shape their online future through the power of search engine marketing.
- 3. What is SEO Anyway?
- 4. Where SEO & WordPress Meet
- 8. On-Page: Ready, Set, Go! Title Tags & Meta Descriptions
- 9. On-Page: Ready, Set, Go! Page Headings (H1, H2, H3, etc.)
- 10. On-Page: Ready, Set, Go! Keyword Density & Image Alt Text
- 11. On-Page: Ready, Set, Go! Rich, UNIQUE Content!
- 12. Yoast is your boy! Install WordPress SEO by Yoast plugin Title & Meta Tags Content Optimization WebMaster Tools General SEO Rec. Keyword Research
- 13. Fast & Furious Website Page Speed
- 14. Page Caching Plugins Accelerate your page load speed with: WP Super Cache: http://wordpress.org/extend/plugins/wp-super-cache/ W3 Total Cache: http://wordpress.org/extend/plugins/w3-total-cache/ CloudFlare: http://www.cloudflare.com/
- 15. Are You Related? Internal Links, Related Posts & Breadcrumbs
- 16. Internal Linking Plugins Link up your pages with these plugins: Link to other, related content on your site Plugin: “Related Posts by Category” Paginate post or content archives more appropriately Plugins – WP-PageNavi Create breadcrumb links w/ Yoast plugin
- 18. Yup, there’s a plugin for that: Download: Google XML Sitemaps http://wordpress.org/extend/plugins/google-sitemap- generator/ Installing a Sitemap
- 19. Get Your Schema On! Schema Markups What is a schema? - schema.org – A set of standards used to organize specific types of data on the web.
- 20. Plugin - Raven Tools Schema Creator Why? Google loves structured data. In some cases it can change the appearance of your search listing. It highlights important information for search engines on a per page basis. It can help in rankings for certain types of search queries Using Schemas
- 21. Embrace Your Inner Shakespeare Google Authorship
- 22. 1 – Add blog/website to the “Contributor to” section of your Google+ profile 2 – Add a link to your Google+ profile on individual posts with rel=“author” attribute on the <a> tag Easiest way to do this in WordPress is using the author bio. For some older versions of WordPress the biography content may not allow HTML tags. To fix this: Become a Google Author
- 23. Minimize HTTP requests for CSS and JavaScript files Tip – Condense jQuery/JavaScript Plugins into a single file to minimize server load time. Tip – Use image sprites for design where appropriate. Find / Fix / Manage – 404 errors and 301 redirects Google WebMaster Tools – or – Plugin – Redirection Manage Page URL’s and 301 Redirects Simultaneously Plugin - Custom Permalinks ** Note ** Do not use these two plugins together it may result in redirect loops which Google frowns upon. Technical WordPress SEO Tips Advanced Bonus Tips
- 24. “Spammy” blog commenting Buying/Trading Links Setting up a network of WP sites that house scraped content… SENuke… Scrapebox… Yeah, don’t do that crap… just have awesome content laid out in a user friendly experience so you get engagement & links… That’s all you gotta do BAD SEO Practices
- 25. Analyze That! Tracking Your Efforts
- 26. We recommend the plugin… Google Analytics for WordPress by Yoast! Why? Easy tracking code management Pre-defined custom variables for custom reporting Track outbound links and downloads as events No knowledge of JavaScript necessary Ignores data from site administrators Ability to self host the tracking script And much much more! How to Monitor Your Efforts
- 27. Questions? Comments. Concerns! Thoughts.. Ideas!? Get in touch (or learn more): Learn More From WebMechanix… Blog - http://www.webmechanix.com/blog Facebook - http://www.facebook.com/WebMechanix Twitter - http://www.twitter.com/WebMechanix Follow us on Twitter: WebMechanix - @webmechanix Arsham Mirsha - @arshammm Josh Patterson - @josh__patterson Hope This Helped & THANKS!
Editor's Notes
- #4: Josh speaks about what SEO is
- #5: Derek speaks about where SEO and WordPress meet
- #13: Derek Demo’s YoastWordPress SEO Plugin
- #15: Derek Demo’s caching plugins and speaks about caching
- #17: Derek Demo’s internal linking plugins
- #19: Derek demo’s sitemap plugin
- #21: Derek demo’s schema plugin
- #23: Derek demo’s schema plugin----- Meeting Notes (9/21/13 12:04) -----seopresser
- #24: Derek demo’s schema plugin
- #27: Derek demo’s schema plugin