Work-for-hire Game Studios: Elevate Your Game
1 like•3,137 views
The document discusses strategies for succeeding in the work-for-hire (WFH) game, such as leveraging high demand, project selection, and effective negotiation to improve revenue and reduce risks. It highlights the importance of content marketing for generating inbound leads and suggests tactics like repurposing content and utilizing social media. Additionally, it addresses challenges faced in WFH, including cash flow issues and reputation risks.
![EDITORIALS
• Gamasutra
• Gamedev [dot] net](https://image.slidesharecdn.com/workforhiregame-150819093905-lva1-app6892/85/Work-for-hire-Game-Studios-Elevate-Your-Game-12-320.jpg)
Work-for-hire Game Studios: Elevate Your Game
- 1. ELEVATING YOUR WORK FOR HIRE GAME
- 2. • Open source company - free dev tools • Community of 8,000 developers • Referral program giving WFH more revenue WE LOVE WORK FOR HIRE
- 4. BUT CUSTOMERS... • Projects gone bad • Start and stop • Price squeezers • Late payers
- 5. WFH -TOUGH BUSINESS • Reputation risk • Unpredictable • Low margins • Cash flow problems
- 6. WHY WFH SUCCEED low high success failure X Factor?
- 7. INBOUND LEADS OneThing in common
- 8. HIGH DEMAND LUXURY • Project selection • Negotiate better terms • Charge higher prices • Get paid on time
- 10. BLOG • We blog twice a week • 100K pageviews/month • Mailing list: +8,500
- 11. LEADERBOARDS • Gamegear.io • Offer wall post • Top 10 Unity Games
- 12. EDITORIALS • Gamasutra • Gamedev [dot] net
- 13. OPEN SOURCE • SOOMLA outsources to contributors • "Wordpress expert"
- 14. UNITY ASSET STORE • Prime31 • Free vs. paid
- 15. COMMUNITY/FORUMS • 2 projects we outsourced came from forums • New projects get posted every day
- 16. CONTENT REPURPOSING • Slideshares,Video, Speaking, Infographics, ... • Google "47 ways to repurpose content"
- 17. BONUSTIP - REFERRALS • SDK Fatigue leads providers to pay • Ad providers will be willing to pay rev-share • Be the first and become super - referrer • SOOMLA paid one company $25K • http://soom.la/workforhire/
- 18. SUMMARY • WFH success requires DEMAND > SUPPLY • Content marketing generates inbound leads • The world moved beyond blogs • Make 'SDK Fatigue' work for you
- 19. blog.soom.la - 8,500+ subscribers facebook - 10,000+ fans twitter - 10,000+ followers http://soom.la/workforhire