Workshifting
Can your business shift?
Robert Christiansen, GM
Horizon Private Cloud
Can your business keep running?
Can your employees stay productive?
Workshifting
Getting work done in the right place
at the right time by the right people
Cloud Hosted Desktops



Complete hosted desktop experience
Any device, anywhere access
Integrated apps for your business
IT as an on-demand service
Centralize your desktops, applications and data in the cloud

                                          Cloud Hosted Desktop




                           Desktop = OS + Apps + Data
                           A bundle of services
I want to run a business,
not an IT department…
…I don’t care about IT,
but I can’t live without
Is my business ready for
a disaster?
Are you prepared?

 Can your users         Are your essential
access resources           information
    securely,          resources available?
from anywhere?
What’s Else Is On Your Mind?




Flexibility              Choice              Cost Control
What Keeps You Up At Night?


      Cash Flow                                        40%


Business Growth               18%


      Running IT        14%
                                    Source: 2010 SMB Insight Report - Microsoft
Same as before…   A new way…
Windows          Web            SaaS


                     Office Productivity


                       Hosted Email


What do        Infrastructure as a Service

you get?
                     Disaster Recovery


                Data Storage and Backup


                       IT Outsourcing
Windows o s t e d D e s k t o p SaaS
      H          Web


           Office Productivity


             Hosted Email


       Infrastructure as a Service


           Disaster Recovery


       Data Storage and Backup


             IT Outsourcing
Instant Business Continuity and Disaster Recovery


• Enterprise class protection, SMB prices
• Data and application backup
• Multi-site redundancy
• Accessible anywhere, any device
• Your business keeps on running!
Control Data and Compliance


                     • Safeguard against lost devices
                     • No data is stored on the device
                     • Secure access to your data
                     • Easily hire contractors, temps
IT Becomes an Operating Expense
    Capital Expenses                    Operating Expenses




    Cash and lending are tight          IT becomes a monthly bill
       Expensive purchases               Predictable IT spending
          Quickly outdated           Easy to anticipate employee costs
Difficult to manage and inventory   Accommodate with seasonal spikes
Predictable IT Costs


• Predictable, fixed per employee
  monthly IT spending
• Know your true cost of
  hiring new employees
• Scale up for seasonal spikes –
  tax season, retail holiday season
Freedom and Flexibility to Use Any Device
Work-Life Balance


                    • Stay productive outside the office
                    • The “office” is available anywhere
                    • Work on any device – PC, Mac,
                      Tablet, Smartphone
Recruit and Retain the Best Talent


• Offer a richer work experience
• Attract tech-savvy workers
• Tap a broader talent pool
• Hire in any location
Self-Service Access to IT
  Tradition IT                Self-service IT




Held desk calls                Easy to use
Service tickets            No waiting, no calls
 Long waits                 Instant response
More Strategic Role for Your IT


• IT can focus on strategic projects
• Drive business growth
• Not focus on IT support
  and fire drills
Where Do I Go From Here?


• Partner name can get you there
• Partner call to actions
Partner
 Logo

Workshifting Customer Presentation

  • 1.
    Workshifting Can your businessshift? Robert Christiansen, GM Horizon Private Cloud
  • 2.
    Can your businesskeep running?
  • 3.
    Can your employeesstay productive?
  • 4.
    Workshifting Getting work donein the right place at the right time by the right people
  • 8.
    Cloud Hosted Desktops Completehosted desktop experience Any device, anywhere access Integrated apps for your business
  • 9.
    IT as anon-demand service Centralize your desktops, applications and data in the cloud Cloud Hosted Desktop Desktop = OS + Apps + Data A bundle of services
  • 11.
    I want torun a business, not an IT department… …I don’t care about IT, but I can’t live without Is my business ready for a disaster?
  • 12.
    Are you prepared? Can your users Are your essential access resources information securely, resources available? from anywhere?
  • 14.
    What’s Else IsOn Your Mind? Flexibility Choice Cost Control
  • 15.
    What Keeps YouUp At Night? Cash Flow 40% Business Growth 18% Running IT 14% Source: 2010 SMB Insight Report - Microsoft
  • 16.
    Same as before… A new way…
  • 17.
    Windows Web SaaS Office Productivity Hosted Email What do Infrastructure as a Service you get? Disaster Recovery Data Storage and Backup IT Outsourcing
  • 18.
    Windows o st e d D e s k t o p SaaS H Web Office Productivity Hosted Email Infrastructure as a Service Disaster Recovery Data Storage and Backup IT Outsourcing
  • 19.
    Instant Business Continuityand Disaster Recovery • Enterprise class protection, SMB prices • Data and application backup • Multi-site redundancy • Accessible anywhere, any device • Your business keeps on running!
  • 20.
    Control Data andCompliance • Safeguard against lost devices • No data is stored on the device • Secure access to your data • Easily hire contractors, temps
  • 21.
    IT Becomes anOperating Expense Capital Expenses Operating Expenses Cash and lending are tight IT becomes a monthly bill Expensive purchases Predictable IT spending Quickly outdated Easy to anticipate employee costs Difficult to manage and inventory Accommodate with seasonal spikes
  • 22.
    Predictable IT Costs •Predictable, fixed per employee monthly IT spending • Know your true cost of hiring new employees • Scale up for seasonal spikes – tax season, retail holiday season
  • 23.
    Freedom and Flexibilityto Use Any Device
  • 24.
    Work-Life Balance • Stay productive outside the office • The “office” is available anywhere • Work on any device – PC, Mac, Tablet, Smartphone
  • 25.
    Recruit and Retainthe Best Talent • Offer a richer work experience • Attract tech-savvy workers • Tap a broader talent pool • Hire in any location
  • 26.
    Self-Service Access toIT Tradition IT Self-service IT Held desk calls Easy to use Service tickets No waiting, no calls Long waits Instant response
  • 27.
    More Strategic Rolefor Your IT • IT can focus on strategic projects • Drive business growth • Not focus on IT support and fire drills
  • 28.
    Where Do IGo From Here? • Partner name can get you there • Partner call to actions
  • 29.

Editor's Notes

  • #8 So how do you do DaaS? How to you build a DaaS solution and a business?
  • #9 Service providers (Citrix Service Provider’s) can easily deliver the power of hosted enterprise desktops and applications from the cloud to SMBs, offering them the services they want in a simple, pay-as-you-go model. Cloud-hosted Desktops-as-a-Service (DaaS) is a tremendous opportunity for service providers to expand beyond traditional service offerings—email, web portals, etc.—to a more comprehensive bundle built around the desktop that includes apps, data protection, IT services and business continuity. With DaaS, SMBs enjoy the same any device, anywhere freedom; high-definition computing experience and workshifting lifestyles available in the enterprise.Top benefits: Expand your business with a hosted virtual desktop, complete with office productivity and line of business appsWindows 7 experience with XenApp Hosted Shared Desktop scalability and cost ENTEPRISE-PROVEN INFASTRUCTURE delivers scalability, security and controlSIMPLE, AUTOMATED MANAGEMENT lowers administration costs and increases marginsHigh-definition, virtual computing for the best user experience on any device, anywhereHigh-value and high-margin serviceService stickiness (security, management, and data)Provides a foundation to offer additional services such asBackupAntivirusDisaster recoveryLeverage tools to automate deployment and reduce operational costs
  • #10 XenDesktop is a groundbreaking product that provides organizations with a powerful and broadly applicable method for ensuring that all of a user’s essential information resources remain highly accessible at all times by centralizing desktops, applications and data in the datacenter and delivering IT as an on-demand service. Because XenDesktop virtualizes a user’s entire desktop—not just individual applications—users can securely access all of the data, services and applications that are typically at their disposal when operating from a local office. Other important features, characteristics and advantages of the solution include: IT has the flexibility of streaming desktops directly to user PCs wherever they happen to be located or, alternately, they can be hosted centrally on datacenter servers. In addition, Citrix® FlexCastTM delivery technology ensures applicability for all types of users by supporting every major desktop virtualization model, including shared servers, dedicated virtual machines and PC blades.Users have the flexibility of gaining access to their personalized desktops from almost anywhere, over almost any network and almost virtually any device.Security is enhanced and ensured based on having the option for sensitive data and applications to never leave the datacenter. Tight control over user sessions is also enabled via support for a wide array of authentication mechanisms, the ability to granularly specify and enforce access policies, and comprehensive monitoring, logging and reporting for both user and administrator activities.A high definition user experience and better than PC performance is guaranteed with embedded Citrix® HDXTM performance and optimization technologies, and by having desktops and applications that are always up-to-date and always available.Operating costs are substantially reduced, typically by more than 25 percent, because all desktop provisioning, management and maintenance tasks, including patching, are accomplished centrally. In addition, capital expenditures associated with purchasing desktop systems can be trimmed or deferred by enabling use of thin-clients, re-purposed thick-client PCs and user-owned devices.Business agility—not to mention responsiveness to disruptive events—is increased because provisioning new users is as fast and simple as associating an Active Directory user account with a predefined desktop image. Yet another strength of XenDesktop is that it extends the value of desktop virtualization even further by including all of the functionality of XenApp as a core integrated feature. In this way, IT departments can easily deliver on-demand applications as a seamless part of their overall desktop management strategy. Operational efficiency can also be improved. The ability for users to leverage a self-service app store to add, remove and update applications on-demand significantly reduces the number of unique desktop images that IT needs create, manage and maintain. The net result is that XenDesktop provides organizations with a highly flexible, secure and efficient solution for addressing the challenges of maintaining workforce continuity during disasters and other types of disruptive events.
  • #12 The demand for a DaaS solution is quite simple and expressed by the pain IT can bring to a SMB. The business owner wants to grow and run their business, not an IT department. While nobody would want to give up IT dependencies, it certainly shouldn’t be a focus of their day to day operations.
  • #13 The plethora of possible lesser events also reminds us that it’s not sufficient to plan only for network, device, datacenter and site-level outages. People are a major part of the equation as well. Everyone knows that employee safety and well-being comes first. But what if the event in question disrupts their usual mode of operation? What if the organization’s information systems are all up and running but the users can’t access them because they’re unable to get into the office? What then?  A comprehensive disaster recovery and business continuity strategy should also include plans for maintaining workforce continuity. As a result, sustaining business operations and keeping them as close as possible to normal should be treated as a two part problem: Ensuring that essential information resources—data, applications and desktops—are availableEnsuring that users can access them in a secure manner
  • #14 Although they are far and few between, major disasters that disable or destroy an entire data center—such as an earthquake, hurricane or tsunami—must be accounted for due to the magnitude of damage they can cause. One alarming statistic to consider is that historically 93 percent of businesses that suffer more than 10 days of system downtime will file for bankruptcy within a year (National Archives and Records Administration, Washington, D.C). For those management teams that believe it will never happen to us, just consider that, according to the Forrester/Disaster Recovery Journal October 2007 Global Disaster Recovery Preparedness Online Survey, 76 percent of companies have declared a disaster or experienced a major business disruption.Building The Business Case For Disaster Recovery Spendingby Stephanie Balaouras. Forrester Research, April 3, 2008“According to the Forrester/Disaster Recovery Journal October 2007 Global Disaster Recovery Preparedness Online Survey, 27% of companies have declared at least one disaster in the past five years .” “According to our survey respondents, 76% of companies have declared a disaster or experienced a major business disruption.”
  • #15 We also know that many of the same trends and requirements in the enterprise world carry over into the SMB space. They want the same work shifting benefits, the ability to work when and where they are. For the SMB who’s life is deeply tied to the business, this is especially important. The want to stay plugged into the business when they are at home or traveling.How can I access my apps from a Mac or tablet when I’m not at work?Universal device support Citrix Receiveris a high performance, universal client technology that enables on-demand delivery of virtual desktops and Windows, web and SaaS applications to any user or device —including PCs, Macs, tablets and smartphones.How do I spend less money on IT? Rein in IT spending.SMBs want to focus on growing their business, not their IT budget. Break the cycle of purchasing and supporting the applications and hardware needed to run a business and shift IT spending from a CAPEX to OPEX expense. I want a fixed per-employee IT costBundle of desktops and apps Get everything you need—a desktop, Office, line of business applications, e-mail—in a predictable, pay as you go model, just like bundling phone, TV and internet.
  • #16 Small Business Specialist partners say cash flow (40%) is the top concern for their small and mid-sized customers. Growing the business (18% and running IT (14%) are the next two leading concerns for SMBs. These figures directly align with the concerns of the SMB outlined on the previous slide. Source: 2010 SMB Insight Report - Microsoft
  • #21 Recruit and retain the best employees. Attract desirable tech-savvy workers by offering a more appealing work experience
  • #26 Recruit and retain the best employees. Attract desirable tech-savvy workers by offering a more appealing work experience