Workshop Social Media
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This document summarizes a workshop on social media and its impact on business. The workshop covered: 1) How social tools like blogs, wikis and social networks have changed knowledge work and require new skills from employees. 2) Trends in business like Enterprise 2.0 that apply social media concepts internally and how this shifts marketing, product development and other areas. 3) Assignments for participants to apply concepts from the workshop to their work and develop a plan to "socialize" part of their business using these tools and trends.
![What is a social network? Social Networks are like topic tables at a conference luncheon . People that know each other (or want to meet each other) will connect by a variety of common interests. Examples: Facebook , Myspace , LinkedIn , Xing Internal example: [none]](https://image.slidesharecdn.com/workshopsocialmedia-091113084401-phpapp01/85/Workshop-Social-Media-13-320.jpg)
Workshop Social Media
- 1. Are You part of the Conversation? Samuel Driessen, Information Architect Jan van Veen, Manager Internal Communications Workshop Social Media
- 2. Goals of this workshop Introduction social media Assess impact of these media on different areas of our business and organization, and knowledge work Introduction to the most important tools in use today Apply them in personal and business practice
- 3. Workshop agenda Introduce ourselves Part 1: Social Knowledge Work Video and Discussion Knowledge Worker 2.0 Coffee Break Assignment and Discussion Coffee Break Part 2: Social Business Videos and Discussion Enterprise 2.0 Coffee Break Assignment and Discussion Feedback and introduction in Yammer group
- 4. Part 1: Knowledge Worker 2.0
- 5. Shift Happens Video: Shift Happens, Did you know 4.0 Video: Social Media Revolution What did you see? What does this say? Which media do you use? And why?
- 6. The name of the revolution in media Web 2.0 Or: Social Media, Social Web, Social Computing
- 7. Web 2.0 defined internet as platform harness network effects (collective intelligence)
- 8. Trend or hype How old is YouTube? When did you first hear of LinkedIn? When did you first book a flight online?
- 9. Consequences for our employees Were you ever taught to be a knowledge worker?
- 10. Were you ever officially educated to Use e-mail effectively? Find information through a feed reader? Post information in relevant peer groups? Share and store your information so others can retrieve it? Use social bookmarking? Use a wiki? Write a blogpost? Use Slideshare?
- 11. What is a blog? Blogs are like a keynote speech with questions and comments from the audience. It’s a digital journal managed by one person or a team. Examples: Blogger , WordPress , MoveableType Examples of Corp. Blogs: Google , Dell , HP , Xerox , etc. Internal example: CorpComm blog
- 12. What is a microblog? A microblog is a very short blog posts (max. 140 characters) informing your connections what you are doing at the moment and ask questions. Example: Twitter Internal example: Océ Yammer Used during Press conferences, testing, a.o.
- 13. What is a social network? Social Networks are like topic tables at a conference luncheon . People that know each other (or want to meet each other) will connect by a variety of common interests. Examples: Facebook , Myspace , LinkedIn , Xing Internal example: [none]
- 14. What is social bookmarking? Your favorite website bookmarks (with comments) shared with the world. Usually clustered using tags. Examples: del.icio.us , diigo , digg Internal example: Océ bookmarks (R&D) Use to promote news, track buzz
- 15. What is a wiki? Wiki’s are the collaborative white boards or libraries. Examples: Confluence , Mediawiki ( wikipedia platform), Pikiwiki Internal example: Océ wiki
- 16. What is RSS? RSS = Really Simple Syndication. RSS enabled sites allow you to aggregate all changes to that site in a feed reader. (Core web technology) Example: an RSS enabled webpage can be recognized by this button: Example of feed readers: Newsgator , Attensa , Google Reader , Bloglines , Fa.vor.it Internal example: NewInfo, RSSPopper , Greatnews
- 17. Was our explanation unclear…? Go to the Common Craft website for insightful short video on all ‘social media’ tools! RSS in Plain English Social Bookmarking in plain English Social Networking in Plain English Blogs in Plain English Wikis in Plain English Twitter in Plain English SlideShare
- 18. Assignment part 1 Apply the above-mentioned concepts and tools to your daily work. Which part of your work fits with the concepts and tools? Which type of information fits? Define a daily routine!
- 19. Part 2: Enterprise 2.0
- 20. Shift Happens in Business too YouTube - The Break Up Online Communities Change the World What did you see? What does this say? How is Océ responding?
- 21. The name of the revolution in business Enterprise 2.0
- 22. Enterprise 2.0 defined Simply stated: Apply Web 2.0 concepts to enterprises Enterprise 2.0 is the use of emergent social software platforms within companies, or between companies and their partners or customers. Social software enables people to rendezvous, connect or collaborate through computer-mediated communication and to form online communities. Platforms are digital environments in which contributions and interactions are globally visible and persistent over time. Emergent means that the software is freeform, and that it contains mechanisms to let the patterns and structure inherent in people’s interactions become visible over time. Freeform means that the software is most or all of the following: Optional Free of up-front workflow Egalitarian, or indifferent to formal organizational identities Accepting of many types of data
- 23. Three slides from our GOP group
- 26. A revolution is taking place And the internet is causing it
- 27. What did you think of the latest TV add by?
- 28. Paradigm change Industrial age Information is power One-to-many in mass media Protect and be closed Managers are heroes Network age Information and connection is power Many-to-many in networks Share and be open Opinion leaders are heroes
- 29. Consequences externally: shifting sales and marketing The industrial age: Focus on outbound marketing We find you
- 30. The connected age: Focus on Inbound marketing Can we be found and are we in dialogue?
- 31. Paradigm change Trust your fellow consumers Not the advertisers Interruption by advertisements is dissatisfier
- 32. And in the middle?? ‘ Tribes’: communities of peers in social media talking about our products
- 33. The name of the game Everyone becomes a producer Share experiences Trust strangers Trust your network Distrust any official statement Imperfection is fine Click to fast info, forget about long texts Visual information, not text Advertising is dead It’s free It’s equal Why would I limit myself to one employer?
- 34. Yes, but not for B2B Are you sure? B2B and B2C blurring Oce GT250 printer - PrintPlanet.com Larry Oce « Valancy Jane Printers Oce : Lees reviews en vergelijk prijzen op Ciao Inkjet printer KIESKEURIG - prijsvergelijk, productvergelijk en reviews van inkjet printers Océ introduceert nieuwe printtechniek | Pro | Tweakers.net Nieuws Océ service Battle of concepts
- 35. Trend or Hype? The tools (Second Life, MSN?, blogs? LinkedIn?) come and go, but the concepts stay Connect and share is here to stay The peer-to-peer consumer is here to stay Inbound marketing is here to stay Web 2.0 is here to stay (and it’s developing!) future ( Web 2 ): devices, real-time, semantic, augmented Some hypes reach close to 100% saturation within two years: this is a fast world, act fast
- 36. Can we control this? No But we can Listen Learn from the feedback Act on bad experiences Show our knowledge Build trust Show our human face Share and connect and communicate…
- 37. And apply them to… Sales and Marketing Generate extra business though networks, improve customer intimacy Research & Development Cheap generation of ideas through crowdsourcing Service & Support Improve customer intimacy, generate feedback on our products Communication Replace external P&R costs with in-house knowledge Human Resources and Learning & Development Develop new e-learning strategies based Replace expensive recruitment channels with cheap social media channels. … in the Social Media Lab
- 38. Wrap up Shift from industrial age to networked age Consequences for business Rethink marketing Rethink product development Rethink service Rethink HR By Listening and conversation: don’t miss out Opening up to the outside world Consequences for the organization Rethink media use Rethink education of knowledge workers, especially the older generations Set up a social media lab
- 39. Assignment part 2 Apply the above-mentioned concepts and trends to part of Océ business (your department or a business process) Write a plan to ‘socialize’ it and to keep it social