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Wpug vserv developer deck- march 2014 global
Laith Al-Janabi is the Developer Alliances Manager for Vserv.Mobi in Western Europe. Vserv.Mobi provides mobile app monetization solutions through their AudiencePro and AppWrapper products. Their products allow developers to generate revenue from their apps through ads and in-app purchases across emerging markets. Vserv.Mobi has over 280 million users across regions like Southeast Asia, Latin America, the Middle East, India, and Africa who view over 31 billion ad requests per month on their platform.
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Wpug vserv developer deck- march 2014 global
- 1. Maximize Mobile Mobile Ad Exchangeacross Emerging Markets
- 2. Introduction to LaithAl-Janabi Developer Alliances Manager- Western Europe, Vserv.Mobi • UK based • Heads up developer alliances and relations across Western Europe (3+ Years) • Over 13 years experience in Morgan Stanley Europe’s Technology and Client Relationship Management Units • Diverse and Extensive Retail/Online Sales & Marketing experience
- 3. Awards & Recognition Products: •AudiencePro - Mobbys 2013 • AppWrapper - mBillionth South Asia 2013 Leadership: • Mobile Professional of the Year – Mobbys • #22 on Business Insider’s Most Important People in Mobile Advertising • #22 on India’s First Digital Power 100 – Impact • WAT Award – Mobile Entrepreneur of the Year Company: • Media Company of the Year - MMA Smarties • Red Herring Top 100 - Asia • Fastrack Top 20 Startup – Techcircle • Fastest Growing Company in the Portfolio – IDG Ventures
- 4. Research & Insights BRICSE ASIA LATAM EUROPE MID EAST AFRICA • Brazil • China • India • Russia • Indonesia • Malaysia • Singapore • Thailand • Vietnam • Argentina • Chile • Columbia • Mexico • Venezuela • France • Germany • Italy • Spain • UK • Egypt • Jordan • Saudi Arabia • Turkey • UAE • Ghana • Kenya • Nigeria • South Africa • Uganda
- 5.
- 6. 31 Billion AdRequests Per Month *Q4, 2013 LATAM AFRICA MID EAST INDIA SE ASIA
- 7. HOW DEVELOPERS MAKEMONEY 1 Charge users Paid download / In-App Purchase • Pros – Immediate and more predictable revenue – Leverage new content for Monetisation & keeping users active • Cons – Reduces reach – Need a trial mechanism – Piracy – Income not guaranteed with IAPs, ~2-10% users pay – Can’t monetize emerging markets
- 8. HOW DEVELOPERS MAKEMONEY 2 Deals with Handset manufacturers • Pros – Increases Distribution – Prominent position – High chance of downloads with merchandising & marketing • Cons – It’s a niche space – Harder to do deals with large OEM – Long process to obtain approval
- 9. HOW DEVELOPERS MAKEMONEY 3 Sell via Content Providers. Revenue share based deal to sell via Telco billing (prepaid balance / postpaid bill) • Pros – Leverage Operator billing to reduce billing friction • Cons – May need an additional build – Need to build a relationship with Content Providers
- 10. HOW DEVELOPERS MAKEMONEY 4 Ad based monetization App for FREE to user + show Ads to users and earn lots of money • Pros – Maximum Reach – Open Ecosystem: Select best Network – It’s a gift that keeps giving • Cons – Needs critical mass – May annoy users if used intrusively
- 11. Where Are YourUsers? Gross National Income Map
- 12. Understand your TargetUser Emerging Markets • Can’t/won’t pay • Prefer function over form • First time Internet users Developed Markets • Shell out cash more easily • Form over function
- 13. Paid App Users<3 Free Free Apps Paid Apps App store Distribution
- 14. 4 Secrets ofApp Monetization
- 15. Hybrid Model Single appwith both In-App Ads and In-App payments1 PAID: In-App Payment FREE: Ads based revenue Combine Free and Paid Models
- 16. Rich Ad Formats+ Placement Billboard ads on launch and exit, just like a magazine2 COVER PAGE BACK PAGEMAGAZINE
- 17. Rich Ad Formats+ Placement Billboard ads on launch and exit, just like a magazine2 ANY APP LAUNCH AD EXIT AD
- 18. World’s Simplest App Monetization! 12 3 AppWrapped!Developer’s App AppWrapperTM YOUR APP Works with existing app file Enables Ads in 1 Click! Creates NEW inventory for additional revenue (in less then1 minute!) Innovative AppWrapper™ Technology
- 19. Super Innovative. SuperSimple. Super Powerful. NEW Premium Placement Ad Inventory ANY APP EXIT AD: Featured on exiting the App LAUNCH AD: Featured before APP starts 19
- 20. Result : PowerfulAd Monetization! ~$3 to $5 eCPM ~8% to 10% CTR
- 21. HIGH FILL BUT LOW eCPM REGULARMEDIATION TAKES AWAY MONEY 60% share 60% share $100 $60 $36 Hybrid Mediation Increase eCPM, fill rates and manage networks server side3
- 22. Hybrid Mediation Increase eCPM,fill rates and manage networks server side3 OWN AD SALES Direct Ad Sales Team 1 CHOOSE NETWORKS Setup & get paid directly by Ad Networks of your choice 2 REST OF NETWORKS Aggregation of long tail Ad Networks 3 HOUSE ADS Leverage your user base to promote your new apps 4 eCPMHIGH FILL + HIGH eCPM
- 23. Distribution, Distribution, Distribution Partnerwith AppStores, OEMs , Paid distribution.4 OTHER APP STORES OEM Paid Distribution Cost per Click Cost per Download
- 24. Summary CREATE “HYBRID” MODELS USEPOWERFUL AD FORMATS 1 2 3 4 AD MEDIATION : CHOICE + CONTROL MAXIMIZE DISTRIBUTION
- 25. OS AppWrapper™ SDKAPI J2ME Android WP 8 Blackberry iOS Symbian QT/QML Widest Cross-Platform Support
- 26. PREMIUM APP DEVELOPERPARTNERS 26
- 27. MONETIZATION - OURADVERTISERS (Global & Local) 27
- 28. Get in Touch! [email protected] INDIA USAUK SINGAPORE SOUTH AFRICA DUBAI INDONESIA MALAYSIA THAILAND VIETNAM PHILIPPINES