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Writing Business Messages in business communication
- 1. Chapter 5 Writing Business Messages 1 Chapter5 - Copyright © 2014 Pearson Education, Inc. publishing as Prentice Hall
- 2. Learning Objectives 1. Beingsensitive to audience needs 2. Building strong audience relationships 3. Controlling your style and tone 4. Choosing strong words for a message 5. Composing effective sentences 6. Writing unified, coherent paragraphs 7. Using technology to format messages 2 Chapter 5 - Copyright © 2014 Pearson Education, Inc. publishing as Prentice Hall
- 3. Adapting to YourAudience: Being Sensitive to Audience Needs 3 Chapter 5 - Copyright © 2014 Pearson Education, Inc. publishing as Prentice Hall
- 4. The “You” Attitude 4 Chapter5 - Copyright © 2014 Pearson Education, Inc. publishing as Prentice Hall Speaking Writing
- 5. Practice Etiquette 5 Chapter 5- Copyright © 2014 Pearson Education, Inc. publishing as Prentice Hall •Respect •Diplomacy •Tactfulness
- 6. Positive Emphasis 6 Chapter 5- Copyright © 2014 Pearson Education, Inc. publishing as Prentice Hall •Avoid Negative Language •Substitute Euphemistic Terms
- 7. 7 Chapter 5 - Copyright© 2014 Pearson Education, Inc. publishing as Prentice Hall Bias-Free Language •Gender •Race •Ethnicity •Age •Disability
- 8. Summary of Discussion Copyright© 2014 Pearson Education, Inc. publishing as Prentice Hall 8 Chapter 5 -
- 9. Adapting to YourAudience: Building Strong Relationships 9 Chapter 5 - Copyright © 2014 Pearson Education, Inc. publishing as Prentice Hall
- 10. Establish Credibility 10 Chapter 5- Copyright © 2014 Pearson Education, Inc. publishing as Prentice Hall Honesty Objectivity Awareness Expertise
- 11. Establish Credibility 11 Chapter 5- Copyright © 2014 Pearson Education, Inc. publishing as Prentice Hall Endorsements Performance Sincerity Confidence
- 12. Company Image 12 Chapter 5- Copyright © 2014 Pearson Education, Inc. publishing as Prentice Hall Communication Style Communication Guidelines
- 13. Summary of Discussion Copyright© 2014 Pearson Education, Inc. publishing as Prentice Hall 13 Chapter 5 -
- 14. Adapting to YourAudience: Controlling Style and Tone 14 Chapter 5 - Copyright © 2014 Pearson Education, Inc. publishing as Prentice Hall
- 15. Conversational Tone Copyright ©2014 Pearson Education, Inc. publishing as Prentice Hall 15 Chapter 5 - •Don’t confuse texting and writing •Avoid stale and obsolete language •Avoid preaching and bragging •Be careful with intimacy and humor
- 16. Plain Language 16 Chapter 5- Copyright © 2014 Pearson Education, Inc. publishing as Prentice Hall Read It! Understand It! Take Action!
- 17. Use the RightVoice 17 Chapter 5 - Copyright © 2014 Pearson Education, Inc. publishing as Prentice Hall Active Passive Direct Assertive Indirect Diplomatic
- 18. Summary of Discussion Copyright© 2014 Pearson Education, Inc. publishing as Prentice Hall 18 Chapter 5 -
- 19. Composing Your Message: ChoosingPowerful Words 19 Chapter 5 - Copyright © 2014 Pearson Education, Inc. publishing as Prentice Hall
- 20. Selecting Words 20 Chapter 5- Copyright © 2014 Pearson Education, Inc. publishing as Prentice Hall •Correct Words •Effective Words
- 21. Understanding Words Copyright ©2014 Pearson Education, Inc. publishing as Prentice Hall 21 Chapter 5 - •Denotation •Connotation
- 22. Balancing Words 22 Chapter 5- Copyright © 2014 Pearson Education, Inc. publishing as Prentice Hall Abstraction Concreteness Concepts Qualities Characteristics Tangible Objective Visualization
- 23. 23 Chapter 5 - Copyright© 2014 Pearson Education, Inc. publishing as Prentice Hall Powerful Words Familiar Words Clichés & Buzzwords Technical Jargon Finding Precise Words
- 24. Summary of Discussion Copyright© 2014 Pearson Education, Inc. publishing as Prentice Hall 24 Chapter 5 -
- 25. Composing Your Message: WritingEffective Sentences 25 Chapter 5 - Copyright © 2014 Pearson Education, Inc. publishing as Prentice Hall
- 26. Sentence Types 26 Chapter 5- Copyright © 2014 Pearson Education, Inc. publishing as Prentice Hall Simple •One Main Clause •One Subject & Verb Compound •Two Main Clauses •Join By Conjunction
- 27. Sentence Types 27 Chapter 5- Copyright © 2014 Pearson Education, Inc. publishing as Prentice Hall Complex •One Main Clause •A Dependent Clause Compound Complex •Two Main Clauses •A Dependent Clause
- 28. Using Sentence Style 28 Chapter5 - Copyright © 2014 Pearson Education, Inc. publishing as Prentice Hall Emphasize Key Thoughts Use More Words Sentence Subjects Dependent Clauses Position the Words
- 29. Summary of Discussion Copyright© 2014 Pearson Education, Inc. publishing as Prentice Hall 29 Chapter 5 -
- 30. Composing Your Message: CraftingUnified, Coherent Paragraphs 30 Chapter 5 - Copyright © 2014 Pearson Education, Inc. publishing as Prentice Hall
- 31. Paragraph Elements Topic Sentence SupportSentences Transitional Elements 31 Chapter 5 - Copyright © 2014 Pearson Education, Inc. publishing as Prentice Hall
- 32. Paragraph Options Copyright ©2014 Pearson Education, Inc. publishing as Prentice Hall 32 Chapter 5 - •Illustration •Classification •Cause & Effect •Problem & Solution •Compare & Contrast
- 33. Summary of Discussion Copyright© 2014 Pearson Education, Inc. publishing as Prentice Hall 33 Chapter 5 -
- 34. Using Technology toCompose and Shape Your Messages 34 Chapter 5 - Copyright © 2014 Pearson Education, Inc. publishing as Prentice Hall
- 35. Format with Technology •Style sheets and sets, templates, and themes • Boilerplate and document components • Auto-correction and auto-completion • File merge and mail merge • Endnotes, footnotes, tables of contents, and indexes 35 Chapter 5 - Copyright © 2014 Pearson Education, Inc. publishing as Prentice Hall
- 36. Summary of Discussion Copyright© 2014 Pearson Education, Inc. publishing as Prentice Hall 36 Chapter 5 -
- 37. Chapter 5 Writing Business Messages 37 Chapter5 - Copyright © 2014 Pearson Education, Inc. publishing as Prentice Hall
- 38. Copyright © 2014Pearson Education, Inc. publishing as Prentice Hall 38 Chapter 5 -