Writing great presentations: "Because I Said So" doesn't work
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The document provides tips for writing effective proposals that will attract clients and opportunities. It stresses the importance of clearly articulating the "why" or core purpose that drives the business. Additional tips include illustrating how the business adds value for clients, using active voice, personalizing the tone, and providing concrete examples without overwhelming the reader. The overall message is that strong proposals focus first on why the business exists before detailing the how or specific services.
Writing great presentations: "Because I Said So" doesn't work
- 1. BECAUSE I SAID SO WRITING UNIVERSE-CONQUERING PROPOSALS THAT OPEN DOORS AND MAKE YOU MORE ATTRACTIVE Ian Lurie portent.com @portentint [email protected]
- 2. portent.co/ian-proposals (Yes, use .co, not .com)
- 3. 1: Hand-wavy vision stuff 2: Specific tips
- 4. WHY?
- 13. MOST PROPOSALS ANSWER WHAT? WHAT HOW
- 14. COVER really? you went there?
- 15. YOU MUST ANSWER ‘WHY?’
- 16. THEN DO THE LITTLE THINGS
- 18. A WARNING I MAKE FUN OF OTHER COMPANIES, BECAUSE IT’S GOOD FOR A LAUGH
- 20. Guided by relentless focus on our five imperatives, we will constantly strive to implement the critical initiatives required to achieve our vision. In doing this, we will deliver operational excellence in every corner of the Company and meet or exceed our commitments to the many constituencies we serve. All of our long-term strategies and short-term actions will be molded by a set of core values that are shared by each and every associate.
- 21. Guided by relentless focus on our five imperatives, we will constantly strive to implement the critical initiatives required to achieve our vision. In doing this, we will deliver operational excellence in every corner of the Company and meet or exceed our commitments to the many constituencies we serve. All of our long-term strategies and short-term actions will be molded by a set of core values that are shared by each and every associate.
- 22. To be America’s best run, most profitable automotive retailer.
- 23. To be America’s best run, most profitable automotive retailer.
- 24. To help all people live healthy lives.
- 25. 1 GETTING THE WHY YOU FIGURE OUT YOUR RAISIN DETRE RAI’SON D’TRE YOUR ‘WHY’
- 26. WE ARE IN BUSINESS BECAUSE WE BELIEVE THAT _______________________________
- 27. IF YOU _______________________ THEN WE’RE YOUR AGENCY.
- 28. I AM IN BUSINESS BECAUSE I BELIEVE SOMETIMES THE DOCTOR JUST HAS TO KICK SOME ASS. Photo from Wikipedia
- 29. IF YOU LIKE TO SEE A SKINNY NERD CRUSH ENTIRE ALIEN CIVILIZATIONS USING ONLY HIS BRAIN, ALL WHILE WEARING A BOW TIE, THEN HAVE WE GOT A SHOW FOR YOU. Photo from Wikipedia
- 30. WE ARE A FULL-SERVICE DIGITAL AGENCY PROVIDING PPC, SEO, ANALYTICS, SOCIAL MEDIA, COPYWRITING, ONLINE PR AND STRATEGIC CONSULTING.
- 31. WE ARE IN BUSINESS BECAUSE WE BELIEVE THAT GREAT MARKETING CAN SAVE THE WORLD BY CONNECTING PEOPLE TO WHAT MATTERS.
- 32. IF YOU THINK WHAT YOU DO MATTERS, AND WANT TO WORK WITH FOLKS WHO KNOW THAT MEANS IT ALL MATTERS, THEN WE’RE YOUR AGENCY.
- 33. WHY = VALUE
- 34. 2 IMPUTED VALUE I STEAL IDEAS FROM STEVE JOBS, BECAUSE HEY, WHY NOT.
- 35. HOW || WHY
- 36. LITTLE THINGS ADD UP
- 37. TOOLS I USE
- 43. RESEARCH I LIKE
- 47. LOOK ‘EM IN THE EYE
- 48. ‘YOU’ & ‘US’ & ‘WE’
- 49. OUR CLIENTS THINK WHAT THEY DO MATTERS, AND WANT TO WORK WITH FOLKS WHO KNOW THAT MEANS IT ALL MATTERS.
- 50. IF YOU THINK WHAT YOU DO MATTERS, AND WANT TO WORK WITH FOLKS WHO KNOW THAT MEANS IT ALL MATTERS, THEN WE’RE YOUR AGENCY.
- 55. GET TO THE POINT
- 56. A MAJORITY OF MOST CLEARLY “” IN ORDER TO TO INDEED “” BECAUSE OF BECAUSE
- 57. ACTIVE VOICE SHOULD BE USED WHENEVER POSSIBLE.
- 58. USE ACTIVE VOICE WHENEVER POSSIBLE.
- 60. ILLUSTRATE
- 63. DON’T ASSAULT THE CLIENT
- 64. Hi we’re jamming all of this onto one page because we know that if we stop you may go somewhere else. Ever go to one of those parties and meet someone with no sense of personal space who keeps talking and talking and talking no matter what you do and you can’t get rid of them or even get a word in edgewise? That’s how you feel reading this, too, I bet. But that’s OK! Because you’re still reading! You’re still here! Yay! That must mean things are going well. You’re going to hire us right? Right? ‘Cause we’re so awesome?! Nice. Hey, want to go fishing? I can tell we’ll be pals in no time. I had a pal once who was a
- 65. Hi we’re jamming all of this onto one page because we know that if we stop you may go somewhere else. Ever go to one of those parties and meet someone with no sense of personal space who keeps talking and talking and talking no matter what you do and you can’t get rid of them or even get a word in edgewise? That’s how you feel reading this, too, I bet. But that’s OK! Because you’re still reading! You’re still here! Yay! That must mean things are going well. You’re going to hire us right? Right? ‘Cause we’re so awesome?! Nice. Hey, want to go fishing? I can tell we’ll be pals in no time. I had a pal once who was a
- 68. AVOID STOCK PHOTO ABUSE
- 69. THEY ARE SO AWESOME!!!
- 70. WE LOVE OUR CLIENTS THIS MUCH
- 73. USE DATA SPARINGLY (AND WELL)
- 75. " 0 !, , ! 1 , " ! ,
- 77. CLEAN TYPOGRAPHY
- 80. BE CONSISTENT
- 83. USE PDF
- 86. 3 THE WRAPUP I ATTEMPT TO TIE THIS ALL TOGETHER WITHOUT SPRAINING MY BRAIN
- 87. KNOW THE WHY
- 89. WHY || HOW
- 90. COMMENCE HECKLING portent.co/ian-proposals @portentint plus.google.com/+IanLurie portent.com/blog