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Wtf Is Gamification
- 1. @keizng | @gamemaki! What the fun is gamification! & why it is the new Social Media?
- 2. @keizng | @gamemaki! whothe fun is me? ! - co-founder of Gametize, a gamification startup in SF & SG! ! - claim to ʻfameʼ: successfully pitched for $200,000 on Angelʼs Gate, a TV show! - nuts about how gamification + social media impact the world in a beautiful way! !
- 3. GameMaki: The worldʼsfirst white-label platform to create marketing campaigns with real world challenges.!
- 4. @keizng | @gamemaki! so what the fun is gamification?!
- 5.
- 6. @keizng | @gamemaki! gamification= ! • points and badges! • advertgaming! • edugaming! • serious gaming! • social gaming! • farmville!
- 7. @keizng | @gamemaki! gamification= ! • points and badges! • advertgaming! ✗ • edugaming! • serious gaming! • social gaming! • farmville (lame..)!
- 8. @keizng | @gamemaki! gamification= ! a strategy to add fun, engagement, and game design to boring activities. ! it should also be social.! " who plays alone!??
- 9. @keizng | @gamemaki! gamifcationisnʼt that new!
- 10. @keizng | @gamemaki! there is a player in all of us! just like how we want to be social
- 11. @keizng | @gamemaki! sounds cool! ! why is it the new social media? why should I care?" !
- 12. @keizng | @gamemaki! ! “i haz 100,000 likes. now what?” !
- 13. @keizng | @gamemaki! $3billion spent yearly on social media marketing! Yet, 60% of consumers donʼt care about these campaigns, while customer acquisition remains costly - TNS Global (WPP), 2011 Nov"
- 14. @keizng | @gamemaki! gamificationcanʼt solve the problem either. but it can bridge the gap between marketers and consumers by ……! !
- 15. #1 @keizng | @gamemaki! Amplifying the intrinsic & extrinsic rewards! !
- 16. #2 @keizng | @gamemaki! Encourage interactions with fun actions! sharing a pic of your dish is nice but so boring. how about a pic of the cutest waiter for a discount?!
- 17. #3 @keizng | @gamemaki! Getting everyone to have fun with their friends!
- 18. @keizng | @gamemaki! morefun facts - spend on gamification: $2.8 billion by 2016 (M2 Research)! - 53% of Facebook users play games (Burson-Martellar) ! - gamification focused startups have close to $100 million of investments over the past 4 years (Badgeville, Bunchball, BigDoor)!
- 19. @keizng ||@gamemaki! @keizng bit.ly/ask_keith gamification will not replace social media but it will redefine social media outreach!
- 20. @keizng | @gamemaki! gamificationis not magic it is a strategy !
- 21. @keizng | @gamemaki! whichlike many others, must be well designed & planned!
- 22. @keizng ||@gamemaki! @keizng bit.ly/ask_keith otherwise it will backfire!
- 23. @keizng | @gamemaki! credits to @eliaveris Insites Consul@ng
- 24.
- 25. @keizng | @gamemaki! You just unlocked the “I also know gamification” badge!
- 26. @keizng | @gamemaki! youalso just broke the rock spell. Time to kick some ass!
- 27.