The document discusses the need for an automated testing platform to address several issues: testing multiple installations of a product across customers, testing multiple versions of a product, reusing common test approaches and practices, changing test data quickly, controlling test coverage, and mapping tests to business use cases. It notes that traditional companies underinvest in QA engineers as software complexity grows. The proposed solution is XML2Selenium - an open source automated testing framework that uses XML tests, plugins, inheritance, and other features to enable non-programmers to easily create and maintain reusable, data-driven tests.