Yaawa Pres 080404
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Yaawa is a Chinese personalized web aggregation platform that allows users to consolidate online information from various sources into a customizable interface. It launched in December 2007 and has grown steadily to over 300,000 registered users accessing over 3 million page views daily. Yaawa aims to become China's leading Web 3.0 platform through further product enhancements, expansion into mobile/international markets, and eventual IPO. The presentation outlines Yaawa's history and capabilities, market opportunity in China, business model and revenue streams, as well as roadmap and team.
Yaawa Pres 080404
- 1. Presented by : Sandy Ng Company : Yaawa Technology Co. Ltd Yaawa.com Project Presentation China New Media Trip 2008 Chengdu, 4 April 2008
- 2. Agenda Evolution of the Web China’s internet market potential What is Yaawa? Historical performance Business model and revenue streams Roadmap Team profile
- 3. Evolution of the Web www Web 1.0 “ read-only” www Web 2.0 “ read-write” & “social” (e.g. youtube, de.li.cious, MySpace) “ Web 2.0 with a brain…smart applications that are still social” - Nova Spivak, co-founder and CEO of Radar Networks, Oct 2007 “ Semantic web…unbelievable data source” - Tim Berners-Lee , inventor of the World Wide Web, May 2006 www Web 3.0 “ intelligent” (e.g. netvibes, yaawa)
- 4. China’s Internet Market Potential World’s largest user base: 240 million, 53% yoy growth 17% penetration rate (world average is 19%) 1.5 million Chinese websites 1 st point of connection: - 40% IM application - 20% news portal Top 5 uses: 1) Search 2) Email 3) IM 4) News 5) Blogging Yaawa’s market: 150M target users - Online news readers - Bloggers - IT & Internet professionals - University graduates 45M target customers - SMEs - RMB 135 billion/year (@ RMB 3,000/company) Source: CNNIC Report, Dec 2007 1€ = ~RMB 11
- 5. What is Yaawa? Customizable User Interface Directed, Proactive, Unlimited Search Subscription Websites with some of Yaawa’s features: Netvibes - French personal news aggregator with pre-defined feeds ZhuaXia - Chinese online blog subscription reader ZhouBoTong - Chinese software-based blog subscription reader Consolidate Online Information BETA 1.0 Yaawa …your home on the web China’s first Web 3.0 platform Creator of search subscription module Creator of WidgetRank aggregation technology
- 6. Yaawa 1.0 Weather Friend’s Blog Search feeds Sina news feed Defined search leads Email updates To-do list Category templates Add new pages & widgets Other settings and functions Instructions
- 7. Yaawa 1.0 Drag & drop to reconfigure page/ widget arrangement Help for new users Color changes Change settings
- 8. Historical Performance Launched 13 Dec 07 with steady growth trends Traffic dips due to Spring Festival holidays & data centre telecommunication line problem
- 9. Some Current Statistics Traffic (average) : >300,000 hits/day (highest : ~2 million) Registered users : >300,000 Page View : 3.6 (Netvibes: 1.3) Page Rank : 5 (Netvibes: 8; Sina & Yahoo: 7) Alexa Chinese rank : ~3,900 out of 1.5M (Netvibes: ~5,400) Alexa international rank : ~208,000 out of >160M (Netvibes: ~1,300) Alliance partners : >30 RSS feed database size : >4M (3 rd in world, biggest is 8M) The take-up rate for Yaawa has been very encouraging since going online in December 2007 albeit with minimal marketing budget. As of 31 March 2008 … Notes : 1. Netvibes went online in Sep 2005 and Yaawa in Dec 2007 2. We are currently in talks to cooperate with Netvibes in China
- 10. Yaawa 2.0 Exchange of feeds, widgets Common interest groups Micro-blogging Friend recommendations Social Networking Communities Widget Sharing BETA 2.0 May 2008 Yaawa …your home on the web Let Yaawa do the walking Search when you’re away See what you want the way you want Customizable User Interface Directed, Proactive, Unlimited Search Subscription Consolidate Online Information BETA 1.0 Dec 2007
- 11. Business Model Internet Needs & Interests Personalized Information & Presentation www news blogs emails others Internet User Customizable User Interface Directed, Proactive, Unlimited Search Consolidated Online Information Social Networking Communities Widget Sharing Yaawa.com … your home on the web Mobile Devices Terminal Services ¥ Income streams ¥ Communities Access Common-interest Groups Customization Services ¥ Advertisements Data & Traffic Analysis ¥ Companies
- 12. Revenue Streams AdWords (within Yaawa) - Ranking of search results based on search keywords AdSense (within Yaawa) - Embedded ads based on page content (as defined by user’s search parameters) AdWidgets (within & beyond Yaawa) - Widgets can bear logos, contain advertisement links - Enterprise widget advertising campaign based on RSS feeds - Embed Yaawa AdWidgets in other websites Other services - Access Yaawa via other devices (mobile, PDA, etc) - Customization services for special communities - Data and traffic analysis services
- 13. Roadmap Conceptualize & Create 2007 Conceptualization Core development Core infrastructure Launch BETA 1.0 Initial publicity * Based on existing funding Additional funding can achieve: 5M users 10M users 30M users Yaawa welcomes investment and cooperation partners Commercialize & Establish Brand 2008 Releases: - BETA 2.0 in May - BETA 3.0 in Dec - English version - Customer Mgt System Seek 2 nd tier funding Capture mkt share & establish brand Commercialization Expand via M&A Goal: 1M users* Create regional agency network Continual upgrades Other languages Expand via M&A Seek 3 rd tier funding Goal: 5M users* Develop & Expand 2009 Establish subsidiaries in major cities of China & consider int’l offices Prepare for IPO Seek pre-IPO investment Goal: 20M users* IPO 2010
- 14. Key Team Members Mr Charlie Wu - Founder & CEO, 30 years Mr Wu has more than 8 years experience in the internet industry with a nation-wide business network. He is respected for views on developments in the internet industry, especially in regards to Web 3.0. He has been involved in projects for Shanghai Software Park, the government of Zhuhai, Shenzhen and Chengdu. He majored in Information Engineering at the University of Electronics Science and Technology of China . Ms Sandy Ng, Executive Director (29 years) Ms Ng graduated magna cum laude with a Bachelor of Science in Engineering from the University of Pennsylvania, USA. She has 6 years working experience comprising 3 years in IT project management in Singapore and 3 years in project development & management in China. Dr Henry Li - Project Consultant, 35 years Dr Li graduated from Southwestern University of Finance and Economics with a PhD in Finance. He is a CPA, a Certified Public Valuer and an economist. He was previously with China Construction Bank, Shenzhen Development Bank and various financial institutions. He has good experience in project, investment management and capital management. Mr Patrick Wang - Project Consultant, 35 years Mr Wang graduated with a MBA degree from Sichuan university. He has 8 years experience in software development, 3 years in consulting and 5 years in enterprise management. Based in Shanghai, he has been General Manager for various large enterprises and has rich experience in management, information consulting and technology.
- 15. Q & A Contact information Contact Person : Mr Charlie Wu ([email protected]) Ms Sandy Ng ([email protected]) Office Telephone : +86-28-8521 7877 Office Fax : +86-28-8521 3134