Building &
Launching
Your NEXT
WOOCOMMERCE
Store
CHRIS LEMA, LIQUID WEB
@CHRISLEMA
BEFORE WE GET STARTED…
WHY CHOOSE
WOOCOMMERCE?
@CHRISLEMA
MARKET SHARE.
WooCommerce powers more
Online stores than any
Other platform.
Roughly 3 million WooCommerce stores did $10 billion in sales in 2017.
@CHRISLEMA
DEVELOPERS
On Upwork, when you Look
for people with More than
100 hours Of experience,
you find More than 4,000.
@CHRISLEMA
EXPERTS
On Upwork, when you Look
for people with More than
1000 hours Of experience,
you find More than 2,000
& Don’t forget codeable.io
@CHRISLEMA
The variety of Commerce
Shippable Products
Digital Products
Online Courses
Membership Sites
Subscription Sites
Order Online & Pick Up
WooCommerce does just about anything you want it to.
@CHRISLEMA
SEO / Content
WooCommerce is built on top
of WordPress. It doesn’t
treat content as a bolt-on
solution.
@CHRISLEMA
INTEGRATIONS
Every product that comes to
market knows it needs a
strategy for WooCommerce.
Plus there’s Zapier.
@CHRISLEMA
Our Next Step
Setting up
Your store
@CHRISLEMA
Live Demonstration / Discussion
Set up Wizard
Look at Variations
Set up Taxes
Create a Product
Discuss Coupons
Product Images
We’re Doing this live! Who knows what’s going to happen…
@CHRISLEMA
My Recommendations
My
Favorite
Plugins
@CHRISLEMA
Yoast SEO for WooCommerce
Stripe for WooCommerce
Woo Redirect Thank You
Beaver Builder
Perfect SEO URL
Affiliate WP
@CHRISLEMA
WooCommerce Memberships
WooCommerce Subscriptions
WooCommerce Cart Notices
Printful SaaS
Jilt Saas
TinyPNG SaaS
@CHRISLEMA
Driving
Conversions
@CHRISLEMA
Buyer’s Journey
Problem Vocabulary
Solution Vocabulary
Product Options
Value Mapping
Comparisons
@CHRISLEMA
Don’t Forget
• Buying Guides
• Comparisons
• Warnings
• Decision Criteria
• Getting Started Advice
@CHRISLEMA
Pay attention to speed
• Page Load Times
• Image Compression
• CDNS
• The role of your server
@CHRISLEMA
GTMetrix
It’s your friend.
Use it often.
@CHRISLEMA
Let’s talk
Images
Reviews
& Sizing
@CHRISLEMA
@CHRISLEMA
@CHRISLEMA
@CHRISLEMA
Image Compression Options
• EWWW Image Optimizer
• TinyPNG
• Imgix
• ImageOptim
• Kraken.io
• Compressor.io
• Imagify
• Optimus.io
• Jetpack Photon
@CHRISLEMA
The Magic Number
Is 7 days for
Return visits
Don’t forget Follow up
@CHRISLEMA
JILT
Abandoned Cart
& Segmentation
@CHRISLEMA
Serious Stores:
Consider Glew.io for
Analytics, segmentation
Reporting
Good News – It is included in Liquid Web’s
Managed WooCommerce Hosting Plans.
@CHRISLEMA
CHRIS LEMA
LIQUID WEB
@chrislema

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