Your parents are on Facebook. Now what do you do?
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This document discusses social media usage patterns in Ireland: - 41% of the Irish population are tech enthusiasts who regularly use the internet. Facebook and Bebo each have over 800,000 regular visitors in Ireland. - 23% of Irish adults use social networking sites regularly, which has doubled since 2008. YouTube has 1.3 million regular visitors in Ireland. - The document provides tips on how to effectively engage with social media, such as listening to others, empowering customers, and continuously learning.
Your parents are on Facebook. Now what do you do?
- 1. Your parents are on Facebook. Now what do you do? 04.12.2009
- 7. So why should I listen to this guy? • Like you, loved hiding from the real world in college • Head of Interactive for one of the biggest agencies in Ireland • Has worked with some of the biggest (and smallest) brands in the world • Knows what Twitter is
- 11. The Irish Internet User: Patterns and Behaviours WARNING: Bar graphs ahead
- 12. Where my peeps at?
- 13. It takes all kinds (to make my job more difficult) 29% Tech Savvy 41% Tech Enthusiasts 24% Mobile Converts 6% Tech Rejectors TECHNOLOGICAL APTITUDE OF THE IRISH POPULATION SOURCE: Amas State of the Net Autumn 2009
- 14. On the Internet no one knows you’re a tech rejector 68% AVERAGE REGULAR INTERNET USAGE IN THE IRISH POPULATION SOURCE: Amas State of the Net Autumn 2009
- 15. You’ve got to have friends • 23% of adults in Ireland use a social networking site regularly • Doubled since 2008 • Bebo has 850K regular visitors • Facebook has 800K regular visitors • YouTube has 1.3M regular visitors • 2nd largest search engine in the world SOURCE: TGI 2009
- 16. I’m a social media guru. Just like everyone else.
- 29. Sure I’ll measure every last interaction. Oh wait. You’re serious?
- 39. Digital Case Studies Let’s look at some cool stuff!
- 44. Sorry. I was busy texting my friend this whole time. What should I be doing? • Don’t be stupid (that’s the hard part) • Listen and engage (grow big ears) • Target the influencers (and make them evangelists) • Empower your friends (read: customers) • Encourage people to speak their minds (then thank or fix) • Start small (scale smart) • Be yourself (your usual charming, witty, interesting self) • Don’t just stand there (learn something new every day!)